Brand & Growth Lead San Francisco, CA

Goodfire; San Francisco (CA); On-site; USD 150,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Equity

Comprehensive benefits

Job summary

A pioneering research firm in San Francisco seeks a Brand & Growth Lead to shape its public voice, particularly on social media. This unique role will require transforming complex research into engaging narratives, driving inbound interest, and enhancing Goodfire's awareness. Ideal candidates will have over 5 years of experience in brand marketing or communications and a proven record of effective public communications. The role offers competitive salary and benefits, focused on advancing AI research and ensuring technology is safe and beneficial.

Qualifications

• 5+ years in brand, marketing, communications, or adjacent roles.
• Strong ability to communicate complex ideas clearly.
• Demonstrated success in building social media audiences.

Responsibilities

• Own social media strategy and execution.
• Turn complex research into engaging content.
• Drive inbound demand and recruiting interest.

Skills

Communication skills

Audience engagement

Storytelling

AI landscape knowledge

Written communication

Job description

Goodfire is a research company using interpretability to understand, learn from, and design AI systems. Our mission is to build the next generation of safe and powerful AI—not by scaling alone, but by understanding the intelligence we're building.

Scaling has proven powerful, but today's approach is fundamentally limited: we can't meaningfully understand, debug, or shape what models learn. Every engineering discipline has been gated by fundamental science and AI is at that inflection point now.

We're advancing the science of how AI systems actually work. Treating models as black boxes is an unnecessary handicap—we have access to the structures inside them, and understanding those structures lets us steer what models learn, make them safer and more useful, and extract the vast knowledge they contain. Our goal is to make AI that can be understood, debugged, and shaped like software.

About the role

We are looking for a Brand & Growth Lead to own Goodfire’s public voice, particularly on X. This is a unique position responsible for communicating how our research advances are creating a new paradigm in deep learning that allows researchers to understand, debug, and design AI models like written software.

You will work closely with both our research and go-to-market teams to translate our research results into compelling stories that shape the public conversation, drive inbound interest, and attract world-class researchers and engineers.

You should have deep fluency in the AI landscape, exceptional storytelling ability, excellent taste, and high agency. You should have built a significant following on X before and have a track record of public communications that you're proud of and can share.

Key responsibilities

• Own Goodfire's social media strategy and execution. Build a distinctive, high-credibility presence that increases awareness of Goodfire and our capabilities.
• Turn complex research into threads, essays, blog posts, and explainers that technical audiences love to read, in topics from core research breakthroughs to applied work with our partners in areas like life sciences.
• Drive measurable inbound demand and recruiting interest through brand and content efforts.
• Shape Goodfire's external narrative: how we talk about our capabilities, why it matters, and where the field is going.
• Partner with founders and researchers to amplify their voices, helping them develop their social presence and translating their thinking into public-facing content.

Required experience

• 5+ years in brand, marketing, communications, growth, or adjacent roles – though we're also open to candidates from AI research without a traditional marketing background.
• Strong ability to communicate complex technical ideas clearly and persuasively.
• Demonstrated success building audiences and driving engagement on social media.
• Familiarity with the AI landscape and the narratives shaping the field.
• Strong taste and judgment around messaging, storytelling, and public communication.
• Excellent long and short form written communication skills.

Preferred qualifications

• Experience working in AI, machine learning, developer tools, or research-driven companies.
• Experience working closely with researchers or technical founders.
• Early-stage startup experience.
• Experience marketing or communicating to technical audiences in life sciences or biotech.

Our values

Put mission and team first

All we do is in service of our mission. We trust each other, deeply care about the success of the organization, and choose to put our team above ourselves.

Improve constantly

We are constantly looking to improve every piece of the business. We proactively critique ourselves and others in a kind and thoughtful way that translates to practical improvements in the organization. We are pragmatic and consistently implement the obvious fixes that work.

Take ownership and initiative

There are no bystanders here. We proactively identify problems and take full responsibility over getting a strong result. We are self-driven, own our mistakes, and feel deep responsibility over what we’re building.

Action today

We have a small amount of time to do something incredibly hard and meaningful. The pace and intensity of the organization is high. If we can take action today or tomorrow, we will choose to do it today.

Where we work

We are hiring for this position in our San Francisco HQ. We are in person 5 days a week, with one company-wide remote week per month.

What we offer

This role offers market competitive salary, equity, and competitive benefits.

The expected salary range for this position is $150,000 - $300,000 USD.

Most importantly, you'll have the opportunity to join a vital mission at an important point in its trajectory — we are developing groundbreaking technology with a world‑class team on the critical path to ensuring a safe and beneficial future for humanity. If you want to do your life’s work with us, even if you believe you do not meet every single requirement, apply now.