Founding Growth Lead

Pallet; San Francisco, New York (CA, NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Pallet is building AI Agents to transform the physical economy and is expanding its digital marketing engine from paid acquisition to ABM, email, and content. You will own and improve processes, manage contractors, and help build the marketing ops foundation with automation, attribution, and lead routing.

Join a fast-growing startup enabling enterprise tech buyers, with 5x weekly in-office presence in San Francisco or New York and strong equity opportunities in a people-first environment.

Qualifications

• 3-7 years of growth, digital, demand generation, or ABM experience.
• Experience marketing enterprise technology with a sales-led buying process.
• Experience across several channels, including paid digital, email, website, and content.
• Working knowledge of marketing automation, attribution, CRM reporting, and website tracking.
• Understanding of MQLs, SQLs, pipeline, and revenue conversion.
• Depth in at least one channel and the ability to learn adjacent channels quickly.
• Evidence of fast career progression and strong learning ability.
• Experience at a rapidly growing startup or a top-tier university background.

Responsibilities

• Scale paid digital programs that create qualified enterprise pipeline.
• Run marketing automation, email segmentation, nurture, and lead-management programs.
• Improve Pallet’s website conversion paths, tracking, landing pages, and content.
• Measure channel performance through CRM, website, and campaign-level attribution.
• Develop and distribute content across paid, owned, SEO, and AEO channels.
• Support ABM programs for priority enterprise accounts.
• Manage contractors and specialized partners.
• Partner with sales and content teams on integrated enterprise campaigns.

Skills

growth

digital

demand generation

ABM

Tools

Marketing automation

Attribution

CRM reporting

Website tracking

Job description

Pallet is building AI Agents to transform the physical economy — a $12 trillion global industry. We’ve raised $50M from top investors, including General Catalyst, Bessemer Venture Partners, and Bain Capital Ventures. In under two years, we’ve achieved 700% revenue growth and are just getting started.

Our mission is to increase the efficiency of the global supply chain by automating the manual workflows that slow supply chain teams down — from scheduling and appointment setting to data entry and load management. Our flagship platform provides end-to-end visibility, control, and optimization, while our newest product, CoPallet, introduces AI Agents that can understand and execute requests in real time and integrate directly with customer systems.

As companies across the physical economy look to generative AI to drive efficiency, many are turning to Pallet to lead the way. With deep supply chain expertise and cutting‑edge AI capabilities, we’re positioned to build the next $10B company powering the physical economy.

Join us and work alongside leaders from Google, DoorDash, YC, and more to shape the future of supply chain technology.

About the Opportunity

You will help own and improve Pallet’s digital marketing engine across paid acquisition, email, website optimization, content distribution, ABM, and emerging channels such as SEO and AEO.

You do not need to be the leading technical expert in every channel. You should understand how the channels work, know how to evaluate performance, and be able to manage contractors or specialists when needed.

You will also help build the marketing operations foundation behind these programs, including automation, attribution, website tracking, lead routing, segmentation, and reporting across MQLs, SQLs, pipeline, and revenue.

How you will make an impact

• Scale paid digital programs that create qualified enterprise pipeline
• Run marketing automation, email segmentation, nurture, and lead-management programs
• Improve Pallet’s website conversion paths, tracking, landing pages, and content
• Measure channel performance through CRM, website, and campaign-level attribution
• Develop and distribute content across paid, owned, SEO, and AEO channels
• Support ABM programs for priority enterprise accounts
• Manage contractors and specialized partners
• Partner with sales and content teams on integrated enterprise campaigns

Preferred experience

• 3-7 years of growth, digital, demand generation, or ABM experience
• Experience marketing enterprise technology with a sales-led buying process
• Experience across several channels, including paid digital, email, website, and content
• Working knowledge of marketing automation, attribution, CRM reporting, and website tracking
• Understanding of MQLs, SQLs, pipeline, and revenue conversion
• Depth in at least one channel and the ability to learn adjacent channels quickly
• Evidence of fast career progression and strong learning ability
• Experience at a rapidly growing startup or a top-tier university background

Interview Process

• Chat with Christy - Founding GTM Recruiter - 30 mins
• Chat with Jason Feng - 30-45 mins
• Proficiency Assessment - case study
• Final Interview - 3-4 hours
• Brief Background Check and Reference Check

We move fast, and we’ll keep you informed at every stage of the process.

Location

• 5x a week in Fidi San Francisco or Soho New York City

Compensation

The estimated salary range for this role is $140,000-$190,000, depending on experience and skill set. In addition to base salary, we offer competitive equity, benefits, and opportunities for growth. Final compensation will be determined based on a combination of factors, including experience, qualifications, and location.

We invest in our people the same way we invest in our product: seriously.

Workplace Policy

We are an in-person company. Our offices in San Francisco, New York City and London are where ideas get built, decisions get made, and the team gets stronger. We have invested in making them genuinely great places to spend your day, with catered lunches, monthly happy hours, and people who care about the work and each other.

Most of our team works in office five days a week. For select roles, we hire remotely across the U.S. Remote employees come to one of our offices for their first week to onboard and meet the team, and we cover the full trip.

Every role is different. Travel expectations are always shared upfront in the job description and confirmed in your first call with us.

Pallet is an Equal Opportunity Employer. We make all employment decisions based solely on merit. We provide equal employment opportunities to all applicants and employees without discrimination on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, disability status, or any other applicable legally protected characteristic. We prohibit any form of discrimination or harassment. This policy applies to all terms and conditions of employment, including hiring.

Candidate Privacy Notice

Please review Pallet’s Candidate Privacy Notice here .

Accommodations

Pallet complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local laws. We will reasonably accommodate qualified individuals with a disability during the application process and throughout employment as required by law.

If you need any assistance or accommodations due to a disability, please contact us at [e-mail].