Founding Growth Lead

Inworld AI; Mountain View (CA); On-site; USD 190,000 - 270,000; Full time

Job summary

Inworld AI in Mountain View, CA is looking for a Founding Growth Lead to drive market expansion and accelerate developer adoption. You will own the entire growth funnel, integrating product, engineering, and marketing while developing strategies across all channels to create and grow the audience.

The ideal candidate will have a strong product or engineering background, experience in scaling high-growth companies, and robust analytical skills. The position offers a competitive salary range of $190,000 - $270,000 plus bonuses, equity, and benefits.

Qualifications

• Experience scaling early-stage, high-growth companies.
• Strong background in product or engineering with technical skills.
• Ability to manage performance marketing budgets effectively.

Responsibilities

• Define and build the growth function and infrastructure.
• Develop strategies to grow the audience across marketing channels.
• Partner with product teams to influence the roadmap and monetization strategies.
• Coordinate impactful product launches and build community engagement.
• Drive performance marketing initiatives and content strategy.

Skills

Growth modeling

Cohort analysis

A/B experimentation

Data-driven decision-making

Performance marketing management

Technical fluency

Community engagement

Education

BA/BS degree or higher

Job description

Your impact

We're looking for a Founding Growth Lead who is equally hands‑on in driving the market expansion and accelerating adoption across the developer ecosystem. This is a critical, cross‑functional role that will own the entire growth funnel, from developer awareness and acquisition to engagement and retention. You will be the architect of a technical growth engine, integrating product, engineering, and marketing to drive sustained developer adoption, accelerate activation and retention, and translate product adoption into revenue growth.

What you’ll do

• Define and build the growth function from the ground up, establishing the technical infrastructure, frameworks, and repeatable processes that will scale
• Develop and execute strategies to create, engage, and grow our audience across marketing channels (Google, Linkedin, Meta, Reddit, X, etc.) and all possible developer touchpoints
• Partner with product and engineering leadership to influence roadmap prioritization, pricing, and packaging strategy using growth data, funnel analysis, and user insights to inform monetization decisions and conversion optimization
• Build a thriving developer ecosystem, fostering community engagement and advocacy
• Coordinate high‑impact product launches that generate significant visibility, leveraging newsletters, podcasts, press, publications and other outlets
• Create viral campaigns leveraging product capabilities to reach and convert developers
• Drive SEO, content strategy, and performance marketing initiatives across every channel where developers discover, evaluate, and adopt new tools
• Build and maintain marketing infrastructure, tracking, dashboards, attribution tooling
• Own technical content, from blog posts and landing pages to demo script and onboarding flows

What you’ll bring

• Former founder or seasoned growth leader with experience scaling early‑stage, high‑growth companies
• Strong product or engineering background with technical fluency, able to design and implement technically driven growth systems
• Deep analytical skills: comfortable with growth modeling, cohort analysis, A/B experimentation, funnel diagnostics, and data‑driven decision‑making
• Track record of running product launches and campaigns that directly accelerated adoption and revenue
• Hands on experience managing performance marketing budgets, paid channel strategy, and attribution across the full funnel
• Thrives in ambiguity and sees constant change as opportunity, not obstacle
• Naturally spends nights and weekends hands‑on with the latest technical innovations
• Brings ideas and solutions, not org charts and territory‑building
• Considers marketing as a product surface that can be engineered and automated
• Prior exposure to a product‑led growth strategy and usage‑based business model
• BA/BS degree or higher, with technical degrees a plus

Candidates must be based in the SF Bay Area or willing to relocate (you will be working on‑site in our South Bay office a few days a week).

The US base salary range for this full‑time position is $190,000 - $270,000 + bonus + equity + benefits.