Founding Go-To-Market Lead

Indie Hackers; Northern (KY); Hybrid; USD 55,000 - 110,000; Part time

Job summary

NForce is seeking a founding go-to-market leader to partner with the founder/CEO, designing and executing the GTM strategy as the company pivots from services to a platform model.

You will recruit early partners, shape messaging, and run initial growth experiments while building the commercial DNA of a deep-tech company at a pivotal growth moment.

Qualifications

• Experience in SaaS partnerships and GTM.
• Strong writing and communication skills.
• Technical literacy around AI, automation, or integrations.
• Entrepreneurial mindset with zero-to-one building experience.
• Experience at early-stage startups is a plus.

Responsibilities

• Identify and recruit early implementation partners in the US and abroad.
• Develop the early NForce Partner Program (certification, training, playbooks).
• Co-create marketing assets, case studies, and onboarding materials.
• Test and launch lightweight growth experiments: webinars, content, referral funnels, and co-marketing campaigns.
• Shape NForce's messaging and positioning around partner-led AI adoption.
• Help establish initial metrics, pipelines, and GTM tooling.

Skills

SaaS partnerships

GTM

Writing & communication

Technical literacy (AI/automation)

Entrepreneurial mindset

Job description

Location: US-based (Remote)
Type: Part-time with transition to full-time as we scale
Compensation: Part-time Hybrid cash + equity

About NForce

NForce is building the infrastructure that powers intelligent automation, enabling businesses and solution providers to deploy AI assistants across chat, voice, and email with analytics, sandboxing, and enterprise-grade controls.

After validating our technology through dozens of successful implementations, we are shifting from direct service delivery to a partner-led platform model. Our focus is on empowering implementation partners - agencies, consultancies, and integrators - to build their own AI solutions on NForce.

We are looking for a founding go-to-market lead, an entrepreneurial operator who can help design, test, and grow this next phase of distribution.

The Role

This is a hands-on, strategic role for someone who loves building from scratch. You will work directly with the founder/CEO to design and execute NForce's GTM strategy: recruiting early implementation partners, shaping our messaging, and running initial growth experiments to validate scalable channels.

This is not a typical marketing job. It is a founding GTM seat for someone who wants to help shape the commercial DNA of a deep-tech company at the moment it transitions from service-based to platform-driven growth.

What You'll Do

Partner & Ecosystem Development

• Identify and recruit early implementation partners in the US and abroad.
• Develop the early NForce Partner Program (certification, training, playbooks).
• Co-create marketing assets, case studies, and onboarding materials.
• Test and launch lightweight growth experiments: webinars, content, referral funnels, and co-marketing campaigns.
• Shape NForce's messaging and positioning around partner-led AI adoption.
• Help establish initial metrics, pipelines, and GTM tooling.

Strategic Input

• Contribute to pricing, packaging, and revenue-sharing strategy for partners.
• Serve as a bridge between product and market, turning partner feedback into actionable roadmap insights.

What We're Looking For

• US-based, with timezone alignment with the CEO preferred.
• Experience in SaaS partnerships, GTM, or growth, ideally with early-stage startups.
• Strong writing and communication skills — can craft positioning and pitch decks.
• Technically literate and comfortable discussing automation, AI, or integrations.
• Entrepreneurial mindset: you like building from zero, not inheriting a system.

Bonus Points

• Built or contributed to a partner or channel program before.
• Operated in AI, automation, or workflow software.
• Worked with small B2B agencies or consulting firms.

Compensation

• Hybrid compensation: modest monthly retainer plus equity participation.
• Designed for a part-time commitment (10-20 hours per week) with potential to grow into a full-time leadership role as we scale revenue or raise capital.
• Early-stage founder-adjacent visibility: work directly with the CEO, shape company strategy, and build a network of high-value partnerships.

Why Join Us

This is an opportunity to get in early on a platform that is redefining how AI is implemented across industries. You will have autonomy, ownership, and direct influence on how NForce goes to market and scales globally.

If you are a builder who wants to help architect the growth engine of an emerging AI company, we would love to meet you.