Founding Earned Media Lead

SynthWeave LLC; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

SynthWeave LLC is seeking a motivated PR professional to own media relationships with publishers, editors, and journalists. You will manage outreach campaigns and decide which opportunities deserve a human touch.

You will act as the editorial gate, ensuring factual accuracy and brand voice, and oversee the reply triage process, negotiating placements and shaping angles for maximum impact.

Qualifications

• Experience in media relations and PR beneficial.
• Ability to assess pitches for brand alignment.

Responsibilities

• Own relationships with publishers, editors, journalists, and podcast bookers.
• Be the editorial gate—ensure accuracy, brand voice, and relevance to editors.
• Run reply triage to identify valuable opportunities and negotiate placements.
• Commission link magnets by shaping data studies and angles for outlets.

Skills

Media relations

Editorial gatekeeping

Negotiation

Campaign planning

Job description

The short version

We are an AI-native house of consumer and B2B brands, built by a team with six founding exits between us.

We are not hiring someone to send outreach emails. We already built the machine that does that. The tool plans the campaign, scores the prospect list, writes the pitches in each brand's voice, classifies the replies, verifies the placements and reports on what worked. What it cannot do is decide whether a pitch is actually good, whether an editor's "let me check with my team" is real interest or a polite no, or whether a publisher is worth a relationship. That is the job.

We are also not hiring someone to fill in directory forms or build contact lists. Somebody else does that, on purpose, so that your week is editors and angles rather than admin.

If an agentic system doing the volume sounds like a downgrade from real PR work, this is the wrong role for you. If it sounds like the most leverage you have ever had, keep reading.

What you would actually do

• Own the relationships. Publishers, editors, journalists, podcast bookers. The system finds them and drafts the first touch. You build the actual relationship, negotiate the placement, and decide which twenty of two hundred prospects deserve a human being instead of a sequence.
• Be the editorial gate. Every pitch and every sequence passes through you before it goes anywhere. Is it factually true, does it sound like this brand, and would an editor at this specific outlet care. The system is built to refuse to invent statistics, but it cannot tell you whether an angle lands. You can.
• Run reply triage where it gets interesting. The classifier handles the obvious cases. Anything ambiguous, any negotiation, any objection worth answering comes to you. This is where placements are won or lost.
• Commission the link magnets. Shape the proprietary data studies, pick the angle, decide which outlets get the exclusive. The highest-value thing on the list and the hardest to automate.