Founding Brand Lead — Fully Remote with Creative Freedom

PAIRES; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote and asynchronous

Direct access to the co-founders

Video team in place

Room to build a team around you

Best AI tools paid for

Brand ownership and autonomy

Job summary

PAIRES is hiring a Founding Head of Brand to own how the company presents itself to founders and investors: its positioning, voice, and visual identity, and the writing and video behind them.

This first full-time brand hire will set the strategy, run it, and build a team as the brand grows. You will work directly with the two co-founders, own editorial output, and produce content from day one, including posts, films, and newsletters.

Qualifications

• Have built and run a brand end to end that can be reviewed, with a clear voice and content results.
• You still create the work yourself, writing, editing video, and directing shoots, with precise briefs.
• You see new formats and repurpose existing footage to extend its life and reach.
• Write to a high standard in a restrained register, with published work longer than a social caption.
• Have managed people or freelancers and can build a team over time.

Responsibilities

• Own brand identity: positioning, voice, visual identity across site, social, and press.
• Own editorial and social: weekly founder/company posts on LinkedIn/X, newsletters, and quarterly reports.
• Own our video library: repurpose founder/investor interviews into films, series, and clips.
• Manage story shoots from booking to final edit, and cut the video yourself.
• Shape brand perception by how founders and investors view PAIRES over time.

Skills

Brand strategy

Hands-on creator

Video editing

Team leadership

Editorial content

AI for creative work

Job description

PAIRES is hiring a Founding Head of Brand to own how the company presents itself to founders and investors: its positioning, voice, and visual identity, and the writing and video behind them.

This first full-time brand hire will set the strategy, run it, and build a team as the brand grows. You will work directly with the two co-founders, own editorial output, and produce content from day one, including posts, films, and newsletters.