Founding Account Executive - United States
Founding Account Executive - Central Stations is a critical commercial hire responsible for establishing and growing DeepAlert's partner base across the United States. This is a hybrid hunter/farmer role: you will build a pipeline from scratch, close new central station partnerships, and then own those relationships through onboarding, adoption, and long-term growth. You will be the primary commercial point of contact for your accounts and a key voice of the customer internally.
This role reports directly to the CEO and will work cross-functionally with Product, Tech, Sales (ROW) and Marketing.
Key Responsibilities
New Business Development
- Research, identify, and build a qualified pipeline of central station prospects aligned to DeepAlert's ideal customer profile. Build a database of leads and deals with Zoho.
- Execute structured outbound campaigns across phone, email, LinkedIn, and industry events.
- Lead compelling product demonstrations tailored to central station operator workflows and business priorities.
- Own the full sales cycle from first contact through contract execution, coordinating legal and technical resources as needed.
- Represent DeepAlert at key industry trade shows and events including ESX, ISC West, and Central Station Alliance gatherings.
Account Management & Growth
- Drive onboarding and time-to-value for new central station partners, ensuring smooth technical and operational integration.
- Conduct regular business reviews to assess account health, surface expansion opportunities, and align on roadmap priorities.
- Act as a trusted advisor to your accounts, proactively sharing best practices, product updates, and use-case insights.
- Identify and close upsell and cross-sell opportunities, growing revenue per account over time.
- Manage renewals and mitigate churn risk through early identification of at-risk accounts.
Management
- Drive the USA strategy and participate in overall DeepAlert strategy and execution discussions.
Internal Collaboration
- Serve as the primary feedback loop between customers and DeepAlert's Product and Dev teams.
- Partner with Marketing on content, campaigns, and event strategies targeting central station audiences.
- Maintain accurate Zoho records, pipeline hygiene, and regular reporting on sales activity and account health.
- Contribute to the development of sales collateral, case studies, and competitive positioning.
USA Administration
- As the first USA employee, you will be required to support general startup admin tasks. Our goal is to support these from the UK and South Africa and minimise the distraction these may bring to your core BD focus.
Qualifications
Required
- 3-5 years of experience in a hybrid sales and account management role, ideally within physical security, alarm monitoring, video surveillance, or adjacent security technology.
- Demonstrated track record of closing new business and growing accounts in a B2B environment.
- Strong understanding of the central station ecosystem: alarm monitoring workflows, video verification, operator platforms, and industry standards.
- Excellent presentation, negotiation, and relationship-building skills across both technical and executive audiences.
- Self-starter with the discipline to manage a remote territory and balance competing demands.
- Willingness to travel for customer visits, trade shows, and industry events.
- Proficiency with CRM platforms (Zoho) and sales productivity tools.
Preferred
- Experience selling SaaS or AI/analytics platforms into the security or monitoring industry.
- Existing relationships with central station operators, integrators, or industry associations (CSAA, TMA, ESA).
- Familiarity with video management systems (VMS), PSIM platforms, or alarm automation software.
On Offer:
- Founding leadership of a market. Own DeepAlert's entry into the United States, the largest security monitoring market in the world, as our first US executive, reporting directly to the CEO with a genuine voice in company strategy.
- Competitive base salary. A market-leading base that reflects the seniority, scope and accountability of the role.
- Aggressive, uncapped commission. A structure built to reward performance generously; as US revenue scales, so do your earnings.
- Company bonus participation. Share directly in the success of the wider business through the annual company bonus programme.
- Equity ownership. Participation in the DeepAlert Employee Equity Programme, giving you a real stake in the value you help create.
- Build and lead the US team. A clear path from founding seller to US leader: hire, shape and lead the sales and growth organisation as the region expands.