Forward Blue: Senior Digital Strategist

Job Post; United States; Remote; USD 65,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Paid vacation

Flexible hours

Home office stipend

100% remote

Job summary

Forward Blue seeks a Senior Digital Strategist to own the day-to-day production of our fundraising program. You will write and edit copy for fundraising emails and SMS, build audience segments, and manage testing and QA tasks across our platforms. The role is remote and open to candidates nationwide in the United States.

You will collaborate with vendors, monitor performance, and contribute to weekly revenue reporting while shaping our digital fundraising strategy.

Qualifications

• 4+ years on the email or SMS team of a campaign, PAC, advocacy group, or digital firm.
• Hands-on build experience in at least one mass email platform or CRM.
• Track record of designing AB tests and acting on results.
• Fast, clean fundraising copy and strong editing discipline.

Responsibilities

• Own day-to-day production of the fundraising program from idea to inbox.
• Write/edit copy, build segments, set up tests, QA every send, report outcomes.
• Plan, run and optimize A/B tests, and turn results into copy/targeting changes.
• Monitor deliverability, reporting, and collaboration with consultants.

Skills

Email fundraising

SMS fundraising

AB testing

Copy editing

Data analysis

Tools

ActionKit

NGP/EveryAction

Switchboard

Job description

Forward Blue: Senior Digital Strategist

LOCATION

Remote

SALARY

$65000 - $75000 (Yearly)

HEALTHCARE

Employer-sponsored health insurance offered

COMPANY

Forward Blue

DEPARTMENT

Digital

EMPLOYMENT TYPE

PAC

MINIMUM LEVEL OF EXPERIENCE

Departmental Staff (a role in a specific department. Ex: Organizer, Finance Assistant, Social Media Manager)

JOB DESCRIPTION

About the role

Forward Blue is a grassroots-funded progressive PAC that raises money and builds power for bold Democrats nationwide and turns out low-propensity young voters.

We're hiring a Senior Digital Strategist to own day-to-day production of our fundraising program. You will take a fundraising push from idea to inbox: write or edit the copy, build the segments, set up and read the tests, QA every send, and report what worked. This is a cycle role with the opportunity to become permanent, with an estimated end date of November 30, 2028.

What you'll do

Production (most of your week)

• Write, edit, and fact-check fundraising, petition, and survey emails and SMS in our house voice.

• Build sends end-to-end in our email and SMS platforms: content, links, fundraising forms and refcodes, sender details, and scheduling.

• Build and maintain audience segments, suppressions, and send rules so each message reaches the right supporters.

• Run a written QA checklist on every send and own the fix when something slips through.

Testing and optimization

• Plan and run A/B tests on subject lines, senders, asks, formats, and send times, then pick winners and push them to the full list.

• Keep a testing log and turn results into concrete changes to copy and targeting.

• Propose new tests and tactics, and kill the ones that don't earn their place.

List health and reporting

• Monitor deliverability, inbox placement, and engagement, and manage onboarding, reactivation, and sunset streams.

• Produce weekly and campaign-level reports on revenue, list growth, and engagement for leadership.

• Work with consultants and vendors on paid list growth, ads, and outsourced fundraising, and hold them to clear targets.

• Be available for rapid response, including some nights and weekends when news breaks or deadlines hit.

What you bring

Required

• 4+ years (or two full cycles) on the email or SMS team of a campaign, PAC, advocacy group, or digital firm, with direct responsibility for small-dollar fundraising sends.

• Hands-on build experience in at least one mass email platform or CRM (ActionKit, NGP/EveryAction, Action Network, Switchboard, or similar). You have built sends and segments yourself, not just written copy for someone else to load.

• A track record of designing A/B tests, reading results correctly, and acting on them.

• Fast, clean fundraising copy, plus the editing and proofreading discipline to catch errors in other people's drafts.

• Comfort with spreadsheets for pulling, cleaning, and summarizing send and revenue data.

Preferred

• Experience with seven- or eight-figure digital fundraising programs.

• Broadcast and P2P SMS production.

• Basic HTML for email templates.

• Hex, SQL or a BI tool for self-serve reporting.

This role is probably not a fit if

• Your experience is mainly paid media, social, communications, or press. We value those skills, but this job is focused on fundraising efforts.

• You have written fundraising copy but have never built, segmented, or QA'd sends in the platform yourself.

• You are looking for a strategy-only role or a micromanaging leadership structure. This is a hands-on seat on a small team.

• You are early in your career or looking for your first political job. We'd love to hear from you for future junior openings.

Compensation and benefits

• Salary commensurate with experience: $65,000 to $75,000 per year

• Employer-paid Platinum health, dental, and vision coverage

• Generous paid vacation and sick leave

• Flexible hours outside peak periods

• Home office stipend

• 100% remote, open to candidates anywhere in the United States

At Forward Blue, we're building a team as bold and diverse as the movement we're fighting for. We're looking for creative thinkers, problem-solvers, and passionate advocates, especially young folks, people of color, and LGBTQ+ individuals, to join us.