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Ford Motor Company’s Ford Racing Parts division seeks a Product Planning Analyst to shape the future of performance and customization products. You will identify opportunities, influence strategy, and turn innovative ideas into real products that enhance performance and personalization of Ford vehicles.
You will collaborate across Engineering, Marketing, Finance, Purchasing, and with aftermarket partners to evaluate technologies, build compelling business cases, and influence products from crate
Racing is where our story began.
In 1901, Henry Ford climbed into a car he built himself—'Sweepstakes'—and beat America's most famous driver. He wasn't a racer, but he had to win. He did. Ford Motor Company was born from that victory.
That fighting spirit lives on in Ford Customization and Ford Racing Parts. We're the engineers, strategists, and competitors who bring Ford's track-tested edge into every vehicle we build. Every track, every stage, every proving ground—that's where we prove ourselves.
The result: one of the world's most iconic brands, legendary nameplates, and a team unmatched in the industry.
Our mantra: Race to win, engineer to lead.
If you're a competitor, innovator, or performance obsessive, Ford Racing Parts is where you belong. Help us write the next chapter.
Help shape the future of Ford Customization and Ford Racing Parts and bring the next generation of performance and customization products to life. As a Product Planning Analyst, you'll play a key role in identifying new opportunities, influencing product strategy, and turning innovative ideas into real products that enhance the performance, capability, and personalization of Ford vehicles.
This is a unique opportunity to combine a passion for automotive performance with strategic thinking and business leadership. You'll work alongside Engineering, Marketing, Finance, Purchasing, and industry-leading aftermarket partners to evaluate new technologies, build compelling business cases, and influence the products that Ford Racing Parts brings to enthusiasts around the world. From high-horsepower crate engines and superchargers to advanced suspension systems and emerging electrification technologies, you'll help determine what's next for Ford Racing Parts.
Product Strategy & Opportunity Identification: Identify new Ford Racing Parts product opportunities through customer insights, competitive benchmarking, aftermarket trends, and vehicle technology developments.
Business Case Development: Develop and manage business cases, including revenue forecasts, pricing, cost analysis, profitability, and investment requirements to support new product approvals.
Cross-Functional Leadership: Lead Cost, Feasibility & Timing (CFT) evaluations with Engineering, Purchasing, Manufacturing, Finance, Quality, and external suppliers.
Program Planning & Execution: Manage planning deliverables, Product Change Requests (PCR), Bill of Material (BOM) documentation, and project milestone requirements. Support successful transitions from Planning to Program Management.
Problem Solving & Risk Management: Proactively identify and resolve business case and project challenges involving cost, timing, feasibility, quality, and supplier capacity.
Business Performance: Support revenue, profitability, and budget objectives through product portfolio analysis, sales performance monitoring, and continuous improvement opportunities.
Leadership & Stakeholder Engagement: Present product proposals, financial recommendations, and program updates to management while collaborating with internal organizations and global business partners.
Bachelor's degree in Business, Engineering, Finance, Marketing, or a related field, or equivalent relevant work experience.
Experience in product planning and product strategy
Ability to identify product opportunities using customer insights, competitive analysis, and market trends.
Experience analyzing product portfolios and sales performance to support revenue and profitability objectives.
Experience developing business cases, including revenue forecasts, pricing, cost estimates, profitability, and investment requirements.
Ability to lead cross-functional teams through cost, feasibility, and timing evaluations.
Experience managing product planning deliverables, project milestones, and transitions between teams.
Ability to identify and resolve risks related to cost, timing, quality, feasibility, and supplier capacity.
Strong communication and presentation skills, with the ability to present proposals, financial recommendations, and program updates to leadership.
Ability to collaborate effectively with internal teams, suppliers, and global business partners.
Proficiency in Microsoft Excel, PowerPoint, Word, and project management tools.
Automotive Technical Knowledge: General understanding of one or more vehicle systems, including:
ICE Powertrain: Engines, crate engines, superchargers, transmissions, and driveline systems.
Hybrid / EV: Electric motors, batteries, thermal management, and control strategies.
Chassis & Suspension: Suspension systems, lift/lowering kits, wheels, tires, and brakes.
Interior & Exterior: Seats, steering wheels, aerodynamic components, appearance upgrades, and vehicle personalization.
Electrical & Software: Lighting, wiring, modules, software integration, and performance calibrations.
Automotive Aftermarket Knowledge: Familiarity with performance parts, vehicle customization, customer preferences, competitive products, and industry trends.
Financial & Business Planning: Experience with business case development, financial modeling, demand forecasting, pricing, and profitability analysis.
Product & Program Management: Experience developing new products, managing multiple projects, and collaborating with cross-functional teams.
Product Development Processes: Familiarity with Ford's Global Product Development System (GPDS) or similar automotive development processes.
Personal Attributes: Self-motivated, proactive, commercially minded, and enthusiastic about automotive performance and customization.
*Deep engineering expertise across all vehicle systems is not required. The ideal candidate has sufficient technical understanding to recognize customer needs, identify attractive aftermarket opportunities, and develop financially sound product proposals.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
This position is a salary grade 5 and ranges from $65,100-$109,300.
This position is a salary grade 6 and ranges from $74,300-$124,500.
This position is a salary grade 7 and ranges from $86,600-$144,900.
This position is a salary grade 8 and ranges from $99,100-$166,200.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value. Internal applicants: moving into this role may result in an adjustment to your current compensation based on the posted pay range for this role, taking into consideration your qualifications and other relevant factors.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
This position is hybrid with a requirement to be onsite four or more days per week.