FMCG Brand Marketing Manager — Growth & Campaign Leader

Placements24; Windsor Park (TN); On-site; USD 54,000 - 78,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Medical aid and retirement benefits

Job summary

Placements24 seeks a seasoned Brand Marketing Manager to drive the strategic direction and growth of key brands in its portfolio. Based in East London, Eastern Cape, you will lead brand initiatives from concept to campaigns across media channels, leveraging consumer insights and cross-functional collaboration.

You will manage brand equity, monitor performance, and identify opportunities for product innovation while coordinating with product development and sales teams.

Qualifications

• Bachelor's degree in Marketing or a related field is required.
• Master's degree or MBA is preferred for seniority.
• Minimum of 6 years of progressive brand management experience in FMCG.
• Strong analytical, strategic thinking and problem-solving skills.
• Excellent communication, presentation and interpersonal skills.

Responsibilities

• Develop and implement comprehensive brand strategies to drive awareness and profitability.
• Conduct market research, consumer insight analysis, and competitive benchmarking.
• Lead integrated marketing campaigns across digital, ATL, and BTL channels.
• Manage the brand's P&L, budgeting, and ROI tracking.
• Collaborate with product development, sales, and agencies for cohesive execution.
• Monitor brand performance metrics and provide strategic recommendations.

Skills

Brand strategy

Consumer insights

Campaign management

P&L management

Cross-functional collaboration

Data analysis

Presentation skills

Education

Bachelor's degree in Marketing or related field

Master's degree or MBA preferred

Tools

Market research tools

Digital analytics tools

Job description

Placements24 seeks a seasoned Brand Marketing Manager to drive the strategic direction and growth of key brands in its portfolio. Based in East London, Eastern Cape, you will lead brand initiatives from concept to campaigns across media channels, leveraging consumer insights and cross-functional collaboration.

You will manage brand equity, monitor performance, and identify opportunities for product innovation while coordinating with product development and sales teams.