Fitness Sales Manager - Lead, Coach & Grow Memberships

Valley Fitness CA; Atascadero (CA); On-site; USD 34,000 - 41,000; Full time

Benefits offered by this job

Competitive pay: $25–$30 hourly

Career advancement opportunities

Positive, team-focused culture

Direct impact on club success

Job summary

Valley Fitness Atascadero is seeking a driven, energetic Sales Manager to join our team in Atascadero, CA. In this leadership role, you will drive membership growth, build strong relationships, and lead a high-performing sales team.

You will coach, strategize, and analyze performance to optimize outreach. This role requires a results-driven mindset, excellent communication, and the ability to inspire a positive team culture that supports member well-being and community health.

Qualifications

• 5+ years of sales experience in fitness, wellness, or service industries.
• Proven track record of meeting/exceeding sales targets with strong closing abilities.
• Excellent communication and negotiation skills to build rapport and convert leads.

Responsibilities

• Develop and execute sales plans to achieve membership growth and revenue targets.
• Coach and mentor the sales team to exceed goals with high energy and accountability.
• Analyze performance metrics and market trends to optimize outreach and strategies.
• Build relationships with prospective and current members and local partners to drive referrals.
• Deliver clear, actionable sales reports to senior leadership.
• Meet monthly KPIs for membership sales, conversions, and revenue.

Skills

Sales experience

Closing abilities

Communication

Leadership

CRM tools

Tools

CRM software

Job description

Valley Fitness Atascadero is seeking a driven, energetic Sales Manager to join our team in Atascadero, CA. In this leadership role, you will drive membership growth, build strong relationships, and lead a high-performing sales team.

You will coach, strategize, and analyze performance to optimize outreach. This role requires a results-driven mindset, excellent communication, and the ability to inspire a positive team culture that supports member well-being and community health.