Fire Products Product Manager — Strategy & Launch

Seek Thermal; Santa Barbara (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Seek Thermal in Santa Barbara, CA, is seeking a Product Manager for Fire Products. You will own strategy, roadmaps, lifecycle, and cross-functional execution for fire market products, collaborating with Engineering, Design, Sales, Marketing, Operations, Quality, Customer Service, and Finance from concept to launch.

You will translate firefighter and department needs into differentiated product requirements and business priorities, driving go-to-market plans and post-launch performance with

Qualifications

• Bachelor’s degree in engineering, business, marketing, product management, or related technical field.
• 5+ years of product management or closely related product development experience; hardware and integrated software experience strongly preferred.
• Experience in thermal imaging, fire service products, public safety, rugged professional equipment, or adjacent markets is preferred.
• Proven product launch experience; global manufacturing, supply chain, or procurement experience is preferred.

Responsibilities

• Own the product strategy and roadmap for Seek Thermal fire products.
• Identify opportunities for new products and enhancements across hardware, software, accessories, and the overall user experience.
• Build a deep understanding of firefighters, fire departments, distributors, and other fire-market stakeholders through VOC research and field testing.
• Define target users, use cases, value propositions, features, performance requirements, user experience, and packaging in partnership with cross-functional teams.
• Drive product planning documentation, including business cases, ROI analyses, MRDs, PRDs, competitive analyses, and launch recommendations.
• Translate market and user needs into clear product requirements with Engineering and Design.
• Lead cross-functional product execution for new product development and sustaining initiatives.
• Prioritize product requirements and development work across multiple projects and lifecycle stages.
• Monitor competitive fire-market offerings and trends to inform roadmap.
• Act as the voice of the customer in product decisions and coordinate with departments to address field issues.
• Collaborate with Sales and Marketing on go-to-market strategies, product messaging, training, and launch plans.
• Support launches and post-launch performance by defining success metrics and tracking performance.
• Engage with customers, channel partners, and sales for discussions, field evaluations, and market development.
• Maintain communication with leadership regarding priorities, decisions, risks, and schedules.
• Approximately 20-25% travel may be required.

Skills

Product management

Lifecycle management

Customer orientation

Strategic thinking

Technical tradeoffs

Go-to-market strategies

Analytical skills

Cross-functional leadership

Communication

Project multitasking

MS Office

Education

Bachelor’s degree

Tools

Microsoft Office

Thermal imaging systems

Job description

Seek Thermal in Santa Barbara, CA, is seeking a Product Manager for Fire Products. You will own strategy, roadmaps, lifecycle, and cross-functional execution for fire market products, collaborating with Engineering, Design, Sales, Marketing, Operations, Quality, Customer Service, and Finance from concept to launch.

You will translate firefighter and department needs into differentiated product requirements and business priorities, driving go-to-market plans and post-launch performance with