Fintech Creative Strategist: Growth & Conversion

Industry FT; Miami (FL); Hybrid; USD 68,000 - 110,000; Full time

Benefits offered by this job

Base salary

Performance incentives

Annual bonus

Health benefits

Paid time off

Laptop provided

Founders exposure

Career growth

Job summary

AxisKey in Miami is seeking a Creative Strategist to develop campaign concepts, messaging, and conversion-focused creative across AxisKey and Axis Reach. You’ll translate briefs into persuasive campaigns, write direct-response copy, and collaborate with designers and media buyers to launch assets efficiently.

You’ll work in a fast-paced fintech environment, balancing accuracy with creativity while navigating regulated marketing where every claim must be supported. Hybrid, Miami-based role.

Qualifications

• Strong interest in finance, investing, and performance marketing.
• Ability to generate compelling campaign concepts, hooks, and messaging quickly.
• Strong direct-response writing skills across ads, landing pages, emails, and video scripts.
• Understanding of consumer psychology and conversion-focused messaging.
• Strong research skills and attention to detail, particularly with financial information.
• Ability to manage multiple projects and collaborate effectively in a fast-paced environment.
• Portfolio or work samples demonstrating creative thinking and persuasive writing.

Responsibilities

• Develop creative concepts, campaign angles, hooks, and messaging across AxisKey, Axis Reach, and client accounts.
• Translate positioning and campaign briefs into compelling creative strategies.
• Write direct-response copy for paid campaigns across Meta, Google, and YouTube.
• Develop scripts for video ads, VSLs, webinars, and other campaign content.
• Write landing pages, offering pages, website copy, headlines, and calls-to-action.
• Create email sequences for nurturing, reactivation, event promotion, and follow-up.
• Build hook banks, messaging variations, and creative concepts for ongoing testing.
• Maintain consistent messaging across ads, landing pages, emails, webinars, and sales conversations.
• Research target audiences to understand their motivations, concerns, objections, and decision-making.
• Apply consumer psychology principles to develop creative that moves audiences from interest to action.
• Support campaign management, execution, and ongoing optimization.
• Review campaign performance and use results to improve future concepts, messaging, and scripts.
• Ensure financial marketing claims are accurate, balanced, and aligned with approved materials.
• Incorporate feedback from broker‑dealer and compliance reviews while maintaining messaging.
• Collaborate closely with designers and media buyers to bring campaign concepts to life.
• Present multiple creative concepts quickly and clearly explain the strategy behind each.

Skills

Finance interest

Creative concepts

Direct-response writing

Consumer psychology

Research skills

Project management

Portfolio samples

CRM

Marketing automation

AI tools

Tools

CRM

Marketing automation

AI tools

Job description

AxisKey in Miami is seeking a Creative Strategist to develop campaign concepts, messaging, and conversion-focused creative across AxisKey and Axis Reach. You’ll translate briefs into persuasive campaigns, write direct-response copy, and collaborate with designers and media buyers to launch assets efficiently.

You’ll work in a fast-paced fintech environment, balancing accuracy with creativity while navigating regulated marketing where every claim must be supported. Hybrid, Miami-based role.