Finance-Driven Creative Strategist | Hybrid Miami

Regional Client; Miami (FL); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive base salary

Health benefits package

Paid time off + sick days

Company laptop and tools

Job summary

Axis Reach, the performance marketing arm of AxisKey, is seeking a Creative Strategist in Miami for hybrid, full-time work. You will develop compelling campaign concepts, craft messaging, and write direct-response copy across paid media, landing pages, emails, and video scripts, translating complex finance topics into clear, persuasive campaigns.

Collaborating with designers and media buyers, you’ll shape the customer journey, apply consumer psychology, and ensure accuracy in regulated financial

Qualifications

• Strong interest in finance, investing, and performance marketing.
• Ability to generate compelling campaign concepts, hooks, and messaging quickly.
• Strong direct-response writing skills across ads, landing pages, emails, and video scripts.
• Understanding of consumer psychology and conversion-focused messaging.
• Strong research skills and attention to detail, particularly with financial information.
• Ability to manage multiple projects in a fast-paced environment.
• Portfolio or work samples demonstrating creative thinking and persuasive writing.

Responsibilities

• Develop creative concepts, campaign angles, hooks, and messaging across AxisKey, Axis Reach, and selected client accounts.
• Translate positioning and campaign briefs into compelling creative strategies.
• Write direct-response copy for paid campaigns across Meta, Google, and YouTube.
• Develop scripts for video ads, VSLs, webinars, and other campaign content.
• Write landing pages, offering pages, website copy, headlines, and calls-to-action.
• Create email sequences for nurturing, reactivation, event promotion, and follow-up.
• Build hook banks, messaging variations, and creative concepts for ongoing campaign testing.
• Maintain consistent messaging across ads, landing pages, emails, webinars, and sales conversations.
• Research target audiences to understand motivations, concerns, objections, and decision-making process.
• Apply consumer psychology to develop creative that moves audiences from interest to action.
• Support campaign management, execution, and ongoing optimization.
• Review campaign performance and use results to improve future concepts, messaging, and scripts.
• Ensure financial marketing claims are accurate, balanced, and aligned with approved materials.
• Incorporate feedback from broker-dealer and compliance reviews while maintaining persuasive messaging.
• Collaborate with designers and media buyers to bring concepts to life.
• Present multiple creative concepts clearly and explain the strategy behind each.

Skills

Campaign concepts

Direct-response writing

Audience research

Fintech marketing

Job description

Axis Reach, the performance marketing arm of AxisKey, is seeking a Creative Strategist in Miami for hybrid, full-time work. You will develop compelling campaign concepts, craft messaging, and write direct-response copy across paid media, landing pages, emails, and video scripts, translating complex finance topics into clear, persuasive campaigns.

Collaborating with designers and media buyers, you’ll shape the customer journey, apply consumer psychology, and ensure accuracy in regulated financial