Financial Advisor

Lake Michigan Credit Union; Grand Rapids (MI); On-site; USD 60,000 - 90,000; Full time

Job summary

Lake Michigan Credit Union is seeking a Financial Advisor in Grand Rapids, MI to provide comprehensive financial planning, investment and insurance solutions, building a trusted, member‑facing advisory practice. You will develop a personal book of business, partner with branch teams, and guide members through goals, risk tolerance and time horizons with tailored strategies.

The role emphasizes client relationship development, proactive communication, ongoing reviews, and adherence to fiduciary

Job description

Job Description

Primary Location: Grand Rapids, MI

Employee Status: Full-Time

Estimated Hours/Week: 38

Remote: No

% of Travel for the Position: 25%

Who we are:

As Michigan's largest credit union, we strive to deliver exceptional service to our members while fostering a culture built on curious minds, collaborative hearts and continuous excellence. If you're looking for your next opportunity to grow your career and broaden your experience within LMCU, we encourage you to apply.

About this position:

Lake Michigan Credit Union is looking for a Financial Advisor to provide comprehensive financial planning, investment, and insurance solutions that help members achieve their short-term and long-term financial goals. This highly visible, member-facing role serves as a trusted advisor, partnering closely with branch teams to identify opportunities, deepen member relationships, and deliver tailored financial strategies. The Financial Advisor is responsible for developing and managing a book of business while helping members navigate important financial decisions through a consultative planning approach. By evaluating each member's unique financial situation, goals, risk tolerance, and time horizon, this role recommends appropriate investment and insurance solutions designed to support long‑term financial success. The ideal candidate is a relationship‑focused financial professional with strong business development skills, experience providing holistic financial guidance, and a passion for helping members build confidence in their financial future.

What You'll Do: Financial Planning & Advisory Services

Provide comprehensive financial planning services to members and prospective members using a goals‑based advisory approach.

Evaluate member financial situations, assets, liabilities, objectives, risk tolerance, and time horizons to develop personalized financial strategies.

Recommend investment and insurance solutions that align with each member's financial goals and circumstances.

Conduct portfolio reviews and ongoing financial planning discussions to ensure recommendations remain consistent with changing needs and objectives.

Educate members on investment principles, retirement planning, wealth accumulation, risk management, and other financial planning topics.

Build trusted relationships through proactive communication, exceptional service, and consistent follow‑through.

Maintain a high standard of professionalism, ethics, and fiduciary responsibility in all member interactions.

Business Development & Relationship Management

Achieve established production goals and service objectives for assigned branches and book of business.

Develop and expand relationships with current and prospective members through referrals, networking, and proactive outreach.

Partner with branch teams to identify financial planning opportunities and connect members with appropriate solutions.

Conduct financial planning seminars, workshops, and educational events to promote financial wellness and increase awareness of available services.

Maintain regular contact with members to strengthen relationships, identify emerging needs, and uncover opportunities for additional advisory services.

Manage sales activities, pipeline development, and follow‑up efforts to ensure a consistent and positive member experience.

Represent LMCU professionally within the communities and markets served.

Branch Partnership & Team Development

Partner closely with branch leadership and staff to deepen member relationships and increase financial planning engagement.

Provide ongoing coaching and training to branch employees on identifying member financial needs and referral opportunities.

Support branch teams with sales strategies, financial planning discussions, and member education initiatives.

Help foster a collaborative environment focused on delivering comprehensive financial solutions.

Share industry knowledge and best practices that enhance branch‑level member service and financial guidance capabilities.

Cross-Functional Collaboration

Collaborate with Mortgage, Business Banking, Premier Banking, Consumer Lending, and other business lines to deliver holistic financial solutions.

Leverage internal partnerships to identify opportunities that support members' broader financial goals.

Coordinate referrals and information sharing to enhance member outcomes and strengthen relationships across the organization.

Work closely with internal stakeholders to ensure a seamless and consistent member experience.

Compliance & Culture

Adhere to and champion LMCU's core values of Curious Minds, Collaborative Hearts, and Continuous Excellence.

Follow all broker/dealer, insurance company, and organizational policies and procedures.

Maintain compliance with applicable laws, regulations, licensing requirements, and industry standards.

Ensure adherence to Bank Secrecy Act (BSA), USA PATRIOT Act, Office of Foreign Assets Control (OFAC), and related regulatory requirements.

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