Personal Banking Advisor - Jenison

Lake Michigan Credit Union; Georgetown Charter Township (MI); On-site; USD 45,000 - 70,000; Full time

Benefits offered by this job

Weekly pay

Health insurance

HSA match

Tuition reimbursement

Notary certification support

Job summary

Lake Michigan Credit Union is seeking a Personal Banking Advisor to serve members with consultative financial guidance across consumer and business products. You will set up new accounts, process loans, and deliver proactive service while meeting branch goals in a fully on-site role.

The role requires strong communication, attention to detail, and the ability to build lasting member relationships. Licensure requirements apply for MI-based employees, with licensing or exams completed within 90

Qualifications

• 3–5 years of banking or financial services experience.
• High school diploma required; banking experience preferred.
• Michigan Resident Producer Credit Insurance License required for MI employees.
• NMLS registration readiness or completion within 90 days of hire.
• Strong interpersonal and communication skills for member engagement.

Responsibilities

• Provide consultative financial guidance and cross-sell banking products.
• Open new consumer accounts and process loans efficiently.
• Educate members on products and services to meet financial goals.
• Maintain compliance and safeguard member data with accuracy.
• Build long-term relationships and help achieve branch goals.

Skills

Customer service

Cross-selling

Financial consultation

Attention to detail

Communication skills

Education

High School Diploma

Michigan Resident Producer Credit Insurance License

NMLS registration

Tools

Core banking software

Job description

General Information: Primary Location: Jenison Employee Status: Full-Time Workplace Type: Fully On-Site

Who we are: At LMCU, you'll find more than just a job - discover a fulfilling career where your contributions truly matter. Join our talented team at Lake Michigan Credit Union and discover the difference an employer who puts people first can make in your career and life.

About this position: LMCU is looking for a Personal Banking Advisor who will serve as a financial consultant and advocate for LMCU's members including both new and existing consumer and business clients. This role focuses on meeting members' financial needs by providing expert guidance, actively cross-selling LMCU products, and delivering exceptional service. Personal Banking Advisors are responsible for setting up new accounts, processing loans, and assisting with a variety of financial products while building long-term relationships with members to help all members achieve their dreams for a lifetime. The role requires strong consultative skills, a commitment to service excellence, and the ability to meet individual and branch goals. This role requires excellent attention to detail, superior verbal and written communication skills and the ability to provide solutions through exceptional critical thinking abilities.

What you’ll do:

• Member Experience Promote strong member interactions by establishing trust and rapport with members, ensuring a personalized and consultative approach to addressing their financial needs.
• Educate and inform members on LMCU products and services that meet their financial goals, identifying opportunities to cross-sell relevant products, such as loans, credit cards, second mortgages, and other banking services.
• Demonstrate critical thinking and problem-solving skills to identify solutions that meet members' needs while mitigating risks to both LMCU and its members.
• Build relationships with members, ensuring high-quality service that encourages member retention and satisfaction.
• Resolve conflicts and de-escalate unfavorable situations, maintaining a high level of professionalism, empathy, and care in every interaction.
• Self-manage prioritization and organization of tasks, ensuring timely follow-ups and ensuring accuracy in all dealings with members.
• Ensure compliance with LMCU’s policies and regulatory requirements when processing financial transactions, managing sensitive member data, and maintaining security standards.

Product Promotion/Growth

• Consult with both consumer and business members, demonstrating the ability to accurately process new consumer accounts, loans, credit cards, second mortgages, HSA or IRA accounts, and business account products.
• Actively contribute to branch goals by meeting individual sales and customer service targets, promoting LMCU products that meet the financial needs of members.
• Represent LMCU in the community by participating in sponsored events or on-site business employer group sessions, building brand awareness and promoting LMCU services.
• Identify opportunities to refer members to other LMCU departments, such as Mortgage, Wealth, Premier, Insurance, Treasury, and Commercial services, to enhance member satisfaction and branch growth.

Leadership & Development

• Mentor and coach peers recognizing opportunities to share best practices for referrals, product knowledge, and sales techniques.
• Actively participate in LMCU projects, initiatives, and culture, promoting core values such as PRIDE, I AM LMCU, and upholding LMCU’s service standards.
• Adapt to changing branch needs, maintaining composure and effectiveness in a dynamic work environment, and contributing to problem solving when faced with new challenges.
• Assist in various aspects of branch operations as needed, including processing transactions, handling vault responsibilities, and taking on supervisor duties during Saturday shifts or other peak times.

What you’ll bring:

• Three years to five years of similar or related experience, including preparatory experience.
• High school diploma or equivalent (required), with additional coursework or banking experience preferred.
• Michigan Resident Producer Credit Insurance License required for all Michigan-based employees.
• External candidates without current licensure must successfully complete the licensing examination and provide proof of certification within 90 days of hire.
• Ability to become registered through NMLS and achieve notary certification through the county.
• Strong interpersonal and communication skills to effectively engage with members and provide personalized financial solutions.
• In-depth knowledge of LMCU products and services, with the ability to process consumer and business accounts and loans accurately.
• Proven ability to meet sales targets and contribute to branch goals in a results-driven environment.
• Exceptional problem-solving and conflict resolution skills, with the ability to handle challenging situations calmly and professionally.
• Adaptability and a flexible approach to meeting changing needs and demands in the branch.

What you’ll get:

• All Employees: weekly pay and retirement savings options.
• Full Time Employees: comprehensive health coverage including medical (with prescription), dental, vision, HSA match, paid parental leave, and tuition reimbursement.

To see a full list of our benefit offerings, check out this helpful guide!

LMCU is an Equal Opportunity Employer Lake Michigan Credit Union is fundamentally different than a bank, both in our structure and mission. Our goal has always been to do what is best for our members. This approach guides every decision we make and every service we offer. As a credit union, our goal isn’t to generate profits for shareholders, it’s to improve the lives of our members.

LMCU is consistently rated in the top ten in the nation for Return of the Member by Callahan & Associates, meaning we give back more to our members in the form of higher rates when they save and lower rates when they borrow. At LMCU, the emphasis on delivering real value to our members has been job one, since day one. As one of the largest credit unions in the nation for several years running, LMCU has earned many awards and accolades such as inclusion as one of the 101 Best and Brightest Companies to Work For Nationally and being recognized by Forbes as a Great Place to Work.

As an employee, you'll enjoy a stimulating, professional atmosphere, supported by the latest technology, training, and development. We recognize that a healthy balance between work, home life, and play is essential to our employees and our success. We offer a friendly, respectful and inclusive work environment, fun employee activities and rewarding community involvement opportunities. You’ll love working here at Lake Michigan Credit Union!

LMCU is an Equal Opportunity Employer