Finance Content Creator & Social Growth Lead

Outsiders Fund; New York (NY); Hybrid; USD 160,000 - 210,000; Full time

Benefits offered by this job

Equity

Base salary 160k-210k

Medical, dental & vision insurance

One Medical membership

Mental health support

Fertility & family-building support

Virtual healthcare

401(k)

Commuter benefits

Learning & development budget

Unlimited AI tokens

Visa sponsorship

Relocation support

Flexible PTO 27 days

In-office culture and snacks

Job summary

DualEntry is building the OS for finance, hiring a content-focused marketer to own the finance and accounting narrative. You’ll translate complex topics into engaging explainers and memes, posting daily across TikTok, X, LinkedIn, and YouTube/Twitch, while collaborating with the in-house studio to reach a broad audience.

You should be fluent in finance concepts, adept at platform-native content, and bring strong design instincts and a track record of audience growth.

Qualifications

• Strong understanding of finance and accounting concepts.
• Willingness to explain CFO and accounting topics in accessible ways.
• Proven ability to grow and engage social audiences on social platforms.

Responsibilities

• Be the face (or voice) of DualEntry's finance and accounting content on camera, scripts, and in-studio.
• Turn dense CFO topics into explainers, hot takes, memes that people love.
• Work inside the in-house content studio and maintain a daily posting cadence across TikTok, X, LinkedIn, and YouTube/Twitch.

Skills

Accounting & finance

Social media native

Chronically online

Design instincts

Proactiveness

Audience growth

Tools

HubSpot

Hex

Slack

Job description

About DualEntry

DualEntry is building the OS for finance.

Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s, with no new entrants in 30 years. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.

In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.

We hire outliers. We're looking for people with a track record of accomplishing difficult things, whether through their careers or achievements outside of work. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community - because that's what it takes to reinvent a $220B industry.

📍 Location: New York City HQ, 7 World Trade Center

Where you'll create impact

• Be the face (or voice) of DualEntry's finance and accounting content - on camera, on script, in the studio, every day

• Turn dense CFO and accounting topics into content people love - explainers, hot takes, memes

• Work inside the in-house content studio, alongside the team building it, to keep a real daily posting cadence across TikTok, X, LinkedIn, and YouTube/Twitch

What sets you up for success

• You understand accounting and finance (you can explain a balance sheet without making people's eyes glaze over) and you're genuinely nerdy about finance and accounting (you'd talk about this stuff even if nobody was filming)

• You're Twitter/X and LinkedIn native - you genuinely understand how each platform works and what makes content spread

• You're chronically online - early to trends, fluent in internet culture, and you probably communicate in memes more than you'd like to admit

• High agency - you pitch your own ideas, you don't wait for a calendar to tell you what to make

• You have real design instincts - you can put together polished graphics, carousels, memes, and lightweight motion content

• A real track record of growing a social audience - whether that's scaling your own TikTok or Instagram from zero, or running a top company's social channels. We care about what you've grown, not where you learned to grow it

Why you’ll thrive here

• Significant equity ownership in one of the top AI companies in the world

• You’re joining early and will grow with DualEntry

• Your feedback shapes the product directly

• High-speed, high-trust environment with high expectations

Meet the Marketing Team

• Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!

• George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.

• Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.

Compensation & Benefits

• Equity: $50,000 - $75,000

• Base Salary: $160,000 - $210,000

• Medical, dental & vision insurance

• One Medical membership

• Mental health support (Talkspace)

• Fertility & family-building support (Kindbody)

• Virtual healthcare (Teladoc Health)

• 401(k)

• Commuter benefits

• Learning & development budget for courses, certifications & language learning

• Unlimited AI tokens

• AI skills development & enablement

• Visa & permanent residence sponsorship

• Flexible PTO (27 days, including public holidays)

• Collaborative, in-office culture with no bureaucracy

• Snacks, drinks, team events & more

"We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come."

Ben Dohmen, Co-Founder