Field Sales Representative

Roofr; United States; Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Annual PTO

Friday off per month

Company shutdown between holidays

Flexible time off

RRSP/401k match

Parental leave

Company retreat

Home office stipend

Internet & phone allowance

Remote-first culture

Weekly paydays

Job summary

Roofr is seeking a Field Sales Development Representative to captivate leads at events and remotely via phone and email. You will be the Roofr face at trade shows and conferences, demonstrating our solutions and ensuring smooth handoffs to the sales team.

You will manage high volumes of outreach, qualify inbound and partner with Account Executives. A background in B2B SaaS, 2+ years in SDR roles, and strong communication skills are required; English and Spanish proficiency is a plus.

Qualifications

• Previous experience attending industry events or trade shows in a similar role.
• 2+ years of experience in a related SDR role.
• Has experience in B2B SaaS Sales.
• Self-starter, highly detail-oriented, quick learner, able to think on your feet.
• Strong interpersonal skills and a creative problem-solving approach.
• Ability to take feedback, make adjustments, and handle objections.
• Comfortable on the phone, strong email writing skills and happy to handle objections.
• Uncover potential opportunities by having conversations and setting meetings with prospective buyers.
• Familiarity with sales tools: Hubspot, Aircall, Intercom or equivalents.
• Ability and willingness to perform manual labor (carrying boxes, setting up booths, etc.)
• Valid driver’s license
• Roofing and/or construction experience is a plus
• Bilingual (English and Spanish) is a plus

Responsibilities

• Attend roofing industry events, trade shows, and conferences to generate leads.
• Execute a high volume of daily activities (calls, emails, social selling).
• Build rapport with multiple levels of buyers and qualify inbound leads.
• Demonstrate Roofr’s value proposition during on-site demos.
• Partner with Sales team to hand off qualified opportunities.
• Own demo attendance and re-book or re-qualify after no-shows.
• Maintain accurate pipeline and forecast.
• Meet monthly, quarterly, and annual quotas.

Skills

Event attendance

SDR experience

B2B SaaS

Cold outreach

Lead qualification

Relationship building

Attention to detail

Communication

Objection handling

Bilingual (EN/ES)

Tools

Hubspot

Aircall

Intercom

Job description

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

This position is for an existing vacancy.

We are looking for a Field Sales Development Representative (FSDR) to play a crucial role in capturing and qualifying leads at events and remotely via phone and email. You will be the face of Roofr at industry trade shows, conferences, and local events, engaging with potential customers, showcasing our solutions, and ensuring a seamless handoff to our sales team.

What You’ll Get to Do:

75% of time remote/25% at events

• Learn about Roofr, our industry and competitors, and our value proposition
• Execute a high number of daily activities (Calls, emails, social selling, etc.)
• Attend roofing industry events, trade shows, and conferences to generate leads
• Conduct on-the-spot helicopter demos showcasing Roofr’s value proposition
• Drive revenue growth by connecting with roofing professionals in the field Work partner-referred leads inside a defined speed-to-lead SLA — first touch within minutes, not hours
• Connect with and qualify inbound leads
• Build and establish rapport with multiple levels of buyers
• Understand the prospect's needs and effectively communicate how Roofr will help
• Partner with Roofr Partner Reps and Account Executives and collaborate on how to hand off qualified sales opportunities
• Own demo attendance: confirm before the call, chase no-shows the same day, and re-book or re-qualify rather than letting them go cold
• Track and improve your own booked-to-attended conversion rate
• Document various details including use cases, purchase timeframes, and next steps
• Meet monthly, quarterly, and annual quotas
• Manage customer expectations and contribute to a high level of customer satisfaction
• Provide detailed and accurate pipeline forecasting and maintain data hygiene
• As part of a startup team, help define and improve sales processes, strategies, tactics, and help our customers navigate our tools with ease

What You’ll Bring to the Role:

• Previous experience attending industry events or trade shows in a similar role
• 2+ years of experience in a related SDR role
• Has experience in B2B Saas Sales
• Self-starter, highly detail-oriented, quick learner, able to think on your feet
• Strong interpersonal skills and a creative problem-solving approach
• Ability to take feedback, make adjustments, and handle objections
• Comfortable on the phone, strong email writing skills and happy to handle objections
• Uncover potential opportunities by having conversations and setting meetings with prospective buyers
• Familiarity with sales tools: Hubspot, Aircall, Intercom or equivalents
• Ability and willingness to perform manual labor (carrying boxes, setting up booths, etc.)
• Valid driver’s license
• Roofing and/or construction experience is a plus
• Bilingual (English and Spanish) is a plus

Our compensation ranges are built using multiple market benchmarks and reflect both the scope of the role and current market data. While many hires fall within the beginning to midpoint of the band to allow for growth over time, we tailor offers based on each candidate’s experience, seniority, and demonstrated impact.

What we offer (US + Canada)

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

Vacation/Paid Time Off:

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
• RRSP/401k match
• Generous Parental Leave policy

Perks:

• We host an annual company retreat with great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!

AI Notice

At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you.

Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too.

And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people.

Important Notice

We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls.

To ensure your application is legitimate, please apply directly through our official careers page: https://roofr.com/careers.

If you receive any suspicious messages or have questions, reach out to us at [e-mail].

Your safety and security are important to us — thank you for your vigilance!

Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.