Field Sales Professional - Grafton, MA

Bsn Sports; Massachusetts; Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

Unlimited commission potential

Comprehensive sales training

Job summary

BSN SPORTS, A VARSITY BRANDS COMPANY, is seeking a Field Sales Professional in the Grafton, MA area. This hybrid role combines home-office work with frequent travel to schools and community events within the territory to drive full-cycle sales.

The position offers a base salary of $65,000–$75,000 annually with potential performance-based incentives. Evening and weekend work may be required to support coaches and athletic programs.

Qualifications

• Must demonstrate self-direction and autonomy in managing tasks and responsibilities.
• Excellent problem-solving, organizational, and multi-tasking skills.
• Excellent verbal and written communication abilities with clients and teammates.
• Proficient time management and ability to meet deadlines in a dynamic work environment.

Responsibilities

• Provide best-in-class consultative service to coaches in an assigned territory.
• Generate revenue and meet sales/growth targets.
• Develop and qualify leads within territory via cold-calling and campaigns.
• Navigate CRM to support sales and customer relationship efforts.
• Increase sales in existing accounts by selling to all sports at all levels.
• Manage account lists and travel within the territory.

Skills

Self-direction

Problem-solving

Communication

Time management

CRM proficiency

Education

3+ years B2B outside sales experience

Associate’s degree or equivalent

Bachelor’s degree preferred

Tools

CRM

Job description

BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

WORK TYPE

Full-time Hybrid - Must live and travel 2-5 days per week in the territory.

COMPENSATION

The base draw range for this job is $65,000-$75,000 annually plus the possibility of additional performance-based incentives.The base salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.

LOCATION DETAILS: Grafton, MA

• This job operates in a hybrid environment between a home office, school, community, and event environments (home office and field-based position).
• Territory sales - must currently reside in/near the location full-time to manage local client relationships and maximize sales opportunities.

WORK HOURS

Hours may vary based on the customer's needs. Evenings and weekends may be required.

TRAVEL REQUIREMENT

Travel is primarily local to schools and organizations within the territory (2-5+ days a week) although some out-of-the-area and overnight travel may be expected.

How You Will Make An Impact

The Field Sales Professional will make an impact by serving as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs within the assigned territory. This role drives full-cycle sales execution—from proactive prospecting and lead generation to account management and post-sale service—while delivering best-in-class support that simplifies operations for coaches and program leaders.

By leveraging CRM tools, data insights, and disciplined territory planning, the Field Sales Professional will identify growth opportunities, expand multi-sport penetration within existing accounts, and build a strong pipeline of new business. Through consistent in-person engagement, strong relationship management, and adherence to the highest ethical standards, this individual will position BSN Sports as the trusted, long-term partner for athletic programs at every level.

What You Will Do

• Provide best-in-class, consultative customer service to coaches across an assigned territory and do everything humanly possible to make their lives easier.
• Generate revenue and meet sales/growth targets.
• Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
• Resilience to handle rejection and the persistence to turn challenges into opportunities.
• Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
• Increase sales in existing accounts by selling to all sports at all levels. In our world, the women's soccer coach deserves the same level of service as the head football coach...
• Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
• Manage your account list and travel on location within your assigned territory.

Qualifications

KNOWLEDGE/SKILLS/ABILITIES

• Demonstrate a high level of self-direction and autonomy in managing tasks, projects, and responsibilities, ensuring efficient and independent workflow.
• Must possess excellent problem-solving, organizational, and multi-tasking skills.
• Excellent verbal and written communication abilities are essential, enabling effective interaction with both external clients and internal team members.
• Proficiently prioritize and manage tasks, demonstrating strong time management skills to meet deadlines and optimize overall efficiency in a dynamic work environment.
• Intermediate skill in Microsoft Word, Excel, Power Point, and CRM.
• Cultivate an in-home office environment that is distraction-free

Education/Experience

• 3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background.
• Associate’s degree or equivalent work experience but a bachelor’s degree is preferred
• Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.

Physical Requirements

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This job operates in a hybrid environment between a home office, school, community, and event environments. Prolonged periods of sitting, standing, bending, lifting, and driving will all occur on a regular basis.

TEAM PERKS

• Fulfilling work that presents new challenges and exciting opportunities every day of the week.
• Unlimited commission potential from day one.
• Comprehensive sales training program.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

OUR VALUES

Service

We lead with heart. We champion community.

Passion

We love what we do. It fuels our purpose.

Integrity

We do what we promise. We own our actions and decisions.

Respect

We earn it by giving it. Because everyone deserves it.

Innovation

We never stop striving to be better. For ourselves and our community.

Transparency

We are committed to openness and honesty in everything we do.

Our Benefits

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• Access to Financial Coaching and member-owned Credit Union
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Eligibility for company-sponsored benefits is determined by scheduled work hours, and the terms of the applicable benefit plans. Benefit offerings and eligibility requirements may vary by position and are subject to change in accordance with plan documents and applicable law.

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.