Field Marketing Specialist

Circle K; Tampa (FL); On-site; USD 65,000 - 95,000; Full time

Job summary

Circle K in Tampa, FL is seeking a experienced Marketing Communications Manager to lead local campaigns and align with national strategy. You will oversee signage, local PR, social media, and digital content across stores and forecourts.

You will manage the regional marketing budget, conduct local market research, and coordinate internal/external channels. Travel up to 50% may be required; strong copywriting and design skills are essential.

Qualifications

• Bachelor’s degree in communications, marketing, or related field preferred.
• Two or more years of experience in marketing, merchandising and communication.
• Proficient in MS Office and Adobe Creative Suite.
• Strong verbal and written communication and interpersonal skills.
• Willingness to travel up to 50%.

Responsibilities

• Oversee and execute local marketing campaigns and signage at site level.
• Coordinate local PR campaigns and social media efforts.
• Manage regional marketing budget and track KRAs.
• Conduct local market research and report findings.
• Provide content for external digital channels.
• Support internal communications and cross‑department collaboration.
• Plan crisis communications and maintain media relations.

Skills

Verbal communication

Written communication

Project management

Interpersonal skills

Budget management

Media relations

Education

Bachelor’s degree in communications, marketing, or related field

Tools

Microsoft Office Suite

Adobe Creative Suite

Job description

Essential Functions

Oversees and supports strategic decisions from the National and Regional level, as well as local. Ensure the sales plan and signage is executed at site level; aligning with site level needs. Assist our organization with scaling to common sign types. Assist National and Regional levels with planning and coordination of all printed and digital sign programming. Ensures operation of digital assists in stores and on forecourts Local Media relations (reactive) Planning and implementing local public relations campaigns (grand openings, post renovation campaigns) Localized Social Media marketing campaign needs. Managing the business unit marketing / advertising budget Conducting, summarizing, and presenting local market research Management of internal communications content Providing content for external digital channels when needed locally (web site, social media channels) Social investment program management Crisis communication planning and preparation Participation in communications network / weekly communications reporting Media Monitoring Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in professional societies. Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.

Essential Functions

Oversees and supports strategic decisions from the National and Regional level, as well as local. Ensure the sales plan and signage is executed at site level; aligning with site level needs. Assist our organization with scaling to common sign types. Assist National and Regional levels with planning and coordination of all printed and digital sign programming. Ensures operation of digital assists in stores and on forecourts Local Media relations (reactive) Planning and implementing local public relations campaigns (grand openings, post renovation campaigns) Localized Social Media marketing campaign needs. Managing the business unit marketing / advertising budget Conducting, summarizing, and presenting local market research Management of internal communications content Providing content for external digital channels when needed locally (web site, social media channels) Social investment program management Crisis communication planning and preparation Participation in communications network / weekly communications reporting Media Monitoring Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in professional societies. Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.

Qualifications

Bachelor’s degree in communications, marketing, or related field preferred. Other combinations of job-related experience and education that meet the requirements may be substituted. Two or more years of experience working in marketing, merchandising and communication and/or related field required. Must be proficient in Microsoft Office Suite (Word/Excel/PowerPoint) and Adobe Creative Suite (Photoshop/InDesign/Illustrator) Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills. Proven success record with media relations/PR campaigns Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills. Excellent project management skills and ability to collaborate with other departments. Must be well organized and possess ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy. Track record of managing third-party relationships and/or direct reports. Customer focus: Identifies and understands customer needs and puts them first in all activities and efforts. Commercial mindset: Goes the extra mile to drive the commercial success of the company. Creative thinker who has proficient design and organizational skills May require up to 50% travel. Retail experience is preferred.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Complete physical activity inventory of the position includes:

• Sit for long periods of time.
• Operate computer keyboard and mouse for data entry.
• View computer monitor
• Hear and speak via telephone.
• Reach forward and/or overhead
• Occasionally lift up to 20 pounds
• Occasionally lift and/or carry, up to 60 pounds from ground to waist level for up to 30 minutes of a workday. (I.e. to replenish fountain syrups).
• Occasionally lift and/or carry up 30 pounds from the ground to overhead up to 30 minutes a workday. (I.e. stocking/maintaining inventory levels; resets.)
• Occasionally lift and/or carry up to 40 pounds from the ground to waist up to 30 minutes a workday. (I.e. stocking/maintaining inventory levels; resets)
• Ability to push and pull with arms up to a force of 20 pounds. (i.e. utilizing a hand truck).
• Ability to climb a ladder to store or retrieve materials, place and/or replace signage.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Working conditions inventory of the position includes:

• The noise level in the work environment is usually moderate at a normal range.
• The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas.
• The temperatures in the store are usually moderate to a normal range.
• The individual may occasionally be exposed to extreme temperatures while supervising store managers performing occasional work in a walk-in cooler and/or freezer.
• Work with minimum direction and periodic supervision.

THE ABOVE STATEMENTS REFLECT THE GENERAL QUALIFICATIONS / DUTIES AND /OR RESPONSIBILITIES NECESSARY TO IDENTIFY THE JOB AND ARE NOT NECESSARILY INTENDED TO SET FORTH ALL OF THE SPECIFIC REQUIREMENTS OF THE JOB.

NOTE: This Job Description may change periodically as required by business necessity, with or without advance notice to employees.

Circle K is an Equal Opportunity Employer.

The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

In English

In Spanish