Field Marketing Manager

Circle K; San Antonio (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Circle K is seeking a marketing leader to oversee national, regional and local marketing initiatives. The role focuses on expanding brand presence through local media opportunities and cross‑functional collaboration with merchandising and operations teams.

You will develop an annual plan, manage budgets, analyze financial results and recommend promotions to meet ambitious goals while driving commercial success for Circle K stores across Texas and beyond.

Qualifications

• Bachelor's degree preferred in marketing or related field.
• Five to seven years of experience in marketing, merchandising and communications with at least three years in management.
• Proficiency in Microsoft Office Suite and Adobe Creative Suite.
• Strong verbal and written communication skills and interpersonal abilities.
• Experience with media relations/PR campaigns and cross‑department collaboration.

Responsibilities

• Oversee and implement strategic marketing decisions at national, regional and local levels.
• Develop and manage an annual marketing plan and budget.
• Expand brand presence in each market using local media opportunities.
• Analyze financial results and propose promotions and category changes to meet targets.

Skills

Verbal and written communication

Interpersonal skills

Project management

Creative thinking

Design awareness

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Office Suite

Adobe Creative Suite

Job description

Essential Functions

Oversees and supports strategic decisions from the National and Regional level, as well as local. Oversees operational aspects of merchandise execution. Expand brand presence in each market by developing an annual marketing plan, utilizing local opportunities for billboards, radio, and other media. Improves results of under-performing assets by developing imaginative and complex methods, procedures, products, systems and/or innovative programs. Analyzes financial results; recommends promotions and category changes to meet/exceed established goals, aligning with the National and Regional Merchandising functions. Anticipates and reacts to competitive activity within each market by reviewing, analyzing, and providing recommendations aligning with the National and Regional Merchandising functions. Ensures implementation of marketing/merchandising plans and initiatives by communicating with Retail Operations Directors and District Managers. Maximizes marketing/merchandising and profit opportunities by visiting local markets to identify and implement best practices throughout the Business Unit and shares results company-wide, following the directives of the National and Regional levels. Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. Allocates program costs by preparing operational and risk reports for analyses. Maintains staff by recruiting, selecting and orienting employees. Maintains staff job results by training coaching, counseling and disciplining employees, planning, monitoring, and appraising job results. Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in professional societies. Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.

Qualifications

Bachelor’s degree in marketing or related field preferred. Other combinations of job-related experience and education that meet the requirements may be substituted. Five to seven years of experience working with marketing, merchandising and communication and/or related field; including a minimum of three year of management responsibility. Must be proficient in Microsoft Office Suite (Word/Excel/PowerPoint) and Adobe Creative Suite (Photoshop/InDesign/Illustrator). Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills. Proven success record with media relations/PR campaigns Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills. Excellent project management skills and ability to collaborate with other departments. Must be well organized and possess ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy. Track record of managing third-party accounts and/or direct reports Customer focus: Identifies and understands customer needs and puts them first in all activities and efforts. Commercial mindset: Goes the extra mile to drive the commercial success of the company. Creative thinker who has proficient design skills May require up to 30% travel.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Complete physical activity inventory of the position includes:

• Sit for long periods of time.
• Operate computer keyboard and mouse for data entry.
• View computer monitor
• Hear and speak via telephone.
• Reach forward and/or overhead
• Occasionally lift up to 20 pounds
• Occasionally lift and/or carry, up to 60 pounds from ground to waist level for up to 30 minutes a workday. (I.e. to replenish fountain syrups).
• Occasionally lift and/or carry up 30 pounds from the ground to overhead up to 30 minutes a workday. (I.e. stocking/maintaining inventory levels; resets.)
• Occasionally lift and/or carry up to 40 pounds from the ground to waist up to 30 minutes a workday. (I.e. stocking/maintaining inventory levels; resets)
• Ability to push and pull with arms up to a force of 20 pounds. (i.e. utilizing a hand truck).
• Ability to climb a ladder to store or retrieve materials, place and/or replace signage.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Working conditions inventory of the position includes:

• The noise level in the work environment is usually moderate at a normal range.
• The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas.
• The temperatures in the store are usually moderate to a normal range.
• The individual may occasionally be exposed to extreme temperatures while supervising store managers performing occasional work in a walk-in cooler and/or freezer.
• Work with minimum direction and periodic supervision.

THE ABOVE STATEMENTS REFLECT THE GENERAL QUALIFICATIONS / DUTIES AND /OR RESPONSIBILITIES NECESSARY TO IDENTIFY THE JOB AND ARE NOT NECESSARILY INTENDED TO SET FORTH ALL OF THE SPECIFIC REQUIREMENTS OF THE JOB.

NOTE: This Job Description may change periodically as required by business necessity, with or without advance notice to employees.

Circle K is an Equal Opportunity Employer.

The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.