Field Marketing Specialist

ZipRecruiter; Salt Lake City (UT); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading fitness organization is seeking a Field Marketing Manager for the Utah Region. This role involves driving local leads through events and partnerships while enhancing brand awareness across multiple studios. Ideal candidates have a background in marketing and a passion for community engagement in the fitness industry.

Benefits

Competitive base salary with bonus potential

Mileage reimbursement and travel support

Complimentary fitness membership

Paid time off and professional development opportunities

Qualifications

• 2-4 years of marketing, community engagement, or field promotions experience.
• Proven ability to plan and execute events and campaigns with measurable impact.
• Self-starter mindset with a passion for wellness and fitness.

Responsibilities

• Execute monthly events and activations to drive leads and traffic to studios.
• Cultivate B2B relationships with schools, apartments, health groups, and businesses.
• Capture content and promotional photos/videos during regular studio visits.

Skills

Marketing

Community Engagement

Event Execution

Relationship Building

Social Media

Education

Bachelor’s degree in marketing, communications, PR, or related field

Tools

MindBody

Canva

Meta

Job description

Field Marketing Manager – Utah Region

Location: Salt Lake City Metro Area | Full-Time | Orangetheory Fitness

Do you thrive at the intersection of strategy, creativity, and community? L5 Fitness | Orangetheory Fitness is hiring a Field Marketing Manager to support six studios across the Salt Lake City area. In this highly visible role, you’ll build brand awareness, activate grassroots campaigns, and support studios by driving high-quality leads and member growth.

This is a hands-on, out-in-the-community role—ideal for someone passionate about fitness, relationship-building, and local marketing. You’ll partner closely with our studio teams and regional marketing leaders to turn local leads into business impact.

What You’ll Do

• Drive Local Lead : Execute monthly events and activations to drive leads and traffic to studios
• Build Partnerships: Cultivate B2B relationships with schools, apartments, health groups, and businesses
• Support Studio Marketing: Oversee studio content calendars, email newsletters, and social media collaboration
• Create Local Content: Capture content and promotional photos/video during regular studio visits
• Boost Brand Awareness: Act as a community ambassador at wellness fairs, pop-ups, and sponsorships
• Track Results: Manage event leads, track performance, and provide marketing recaps and ROI reports

Compensation & Benefits

• Competitive base salary with bonus potential tied to performance
• Mileage reimbursement and travel support
• Complimentary Orangetheory membership and branded gear
• Paid time off, wellness perks, and professional development opportunities

What You Bring

• 2–4 years of marketing, community engagement, or field promotions experience
• Bachelor’s degree in marketing, communications, PR, or related field (or equivalent experience)
• Proven ability to plan and execute events and campaigns with measurable impact
• Self-starter mindset with a passion for wellness and fitness
• Comfortable capturing and editing social content on-site with minimal direction
• Organized, self-motivated, and comfortable working independently across multiple locations
• Must have reliable transportation and ability to travel between studios as needed
• Familiarity with MindBody, Canva, and Meta