Field Marketing Specialist

Devtooljobs; Mountain View (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Confluent in Mountain View, CA is seeking a Field Marketing Specialist to help plan and execute field marketing programs, including digital campaigns, events, webinars, and partner-led activities. You will collaborate with regional field marketing managers, marketing operations, SDRs, and account executives to drive pipeline and measure impact.

The role requires 2–3 years of marketing experience in B2B tech, strong CRM and analytics skills, and the ability to manage multiple programs

Qualifications

• 2–3 years in marketing; B2B tech experience preferred.

Responsibilities

• Partner with regional field marketing to execute in-person and virtual events.
• Support at-scale customer meetings at conferences, summits, and trade shows.
• Coordinate logistics, AV, agendas for briefings and events.
• Measure and report KPIs, budgets, and dashboards for field programs.
• Collaborate with sales enablement, SDRs, and cross-functional teams to drive pipeline.

Skills

CRM proficiency

Data-driven

Project management

Copywriting

Communication

Remote work

Tools

Salesforce

Tableau

SalesLoft

Splash

Allocadia

Google Workspace

Asana

JIRA

Job description

Field Marketing Specialist at ConfluentSuggest a companyback to all marketing jobs# Field Marketing SpecialistConfluentMountain View, United StatesPosted 8 months agoWe’re not just building better tech. We’re rewriting how data moves and what the world can do with it. With Confluent, data doesn’t sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together.One Confluent. One Team. One Data Streaming Platform.## **About the Role:**The Field Marketing Specialist will work closely with the regional field marketing managers, marketing operations, as well as SDRs and account executives to help support, execute and track various tactics for field marketing programs - digital programs, events, webinars, regional trade shows, joint partner events, and account based marketing. The ideal candidate will be a results-oriented self-starter who has a passion for tactical marketing, flawless execution, pipeline generation, experience in enterprise B2B, a data-driven mindset and strong execution skills. You are truly a Swiss Army knife of marketing and have experience in many different areas. This role reports to the Director, Field Marketing - Center of Excellence.## **What You Will Do:*** Partner with the Executive Briefing Manager to execute in-person and virtual briefings for enterprise customers and prospects.* Support at-scale customer meetings at strategic events (e.g., industry conferences, summits, or major trade shows), coordinating meeting logistics, agendas, and high-touch customer experiences.* Organize meeting logistics, catering, AV requirements; coordinate meeting agendas; oversee event setup and breakdown for both briefings and large-scale events.* Report on KPIs, briefing center metrics, and attendee engagement.* Provide support for workflows including vendor setup/management, POs/invoicing campaign/event setup, SFDC campaign creation, invite/landing page development, content review, target list development, event support and execution, budget tracking, reporting and dashboards, data analysis, working with third-party vendors, and a variety of other projects.* Work closely with the regional field marketing managers to support the execution of integrated regional programs targeting enterprise and commercial accounts, which include tactics across all stages of the funnel.* Align and collaborate with sales enablement and SDR teams to increase program adoption and ensure SLAs for lead follow up are met.* Help create enablement materials, communications, PG days, call campaigns, Salesloft templates, etc. to increase SDR/AE conversion of field marketing leads to meetings and qualified pipeline.* Communicate regularly with various stakeholders to gather inputs and support cross-functional initiatives, such as PG councils, and proactively report on results.* Assist in coordinating cross-functional stakeholder input for the Americas marketing calendar, weekly Sales/SDR updates, and monthly Americas and regional PG council presentations.* Reporting to accurately measure business impact on pipeline/bookings (sourced/influenced), database growth and account/persona engagement from field marketing programs.## **What You Will Bring:*** 2-3 years experience in marketing; B2B marketing and technology industry experience preferred.* Experience with CRM technology and marketing systems such as Allocadia, Salesforce, Tableau SalesLoft, Splash, Google Workspace* Proactive self-starter with a results-driven mentality and ability to execute and track programs aligned to business goals.* Data-driven mindset with an understanding of pipeline management and metrics, including opportunity acceleration and velocity, with a focus on quantifiable outcomes derived from field marketing programs.* Strong written and verbal communications skills, including experience in copywriting and presentation decks for both internal and external B2B audiences.* Ability to clearly communicate process improvements and outcomes to internal stakeholders.* Excellent project management skills and ability to manage a high volume of competing tasks and demands for a diverse group of stakeholders. Experience with Asana and JIRA is a plus!* Sense of urgency, flawless attention to detail in execution, ability to prioritize and quickly adapt to a changing environment.* Strong analytical and organizational skills, executing programs on time and within budget.* Positive, can-do attitude with demonstrated ability to achieve results working cross-functionally with field marketing, account executive, SDRs, partner development managers, and extended marketing teams.* Experience working both independently and within close teams in a fast-paced remote work environment.* Experience with tradeshow and meeting management, including logistics, booth requirements and build, vendor management with the ability to manage multiple deadlines simultaneously.* Ability to travel ~25% of the time.## **Ready to build what's next? Let’s get in motion.****Come As You Are**Belonging isn’t a perk here. It’s the baseline. We work across time zones and backgrounds, knowing the best ideas come from different perspectives. And we make space for everyone to lead, grow, and challenge what’s possible.We’re proud to be an equal opportunity workplace. Employment decisions are based on job-related criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.Job DetailsRole Type:Hands-on (IC)Seniority Level:IC2 - Mid-levelRemote:NoRemote Scope:onsite-onlyApply NowThe link above will lead you to the company owned page where you can apply.