Field Marketing Representative - West Michigan

JARS Cannabis; Grand Rapids (MI); On-site; USD 40,000 - 60,000; Full time

Job summary

A leading cannabis brand in Grand Rapids is seeking a Field Marketing Rep to expand brand awareness and drive customer acquisition. You will manage marketing activations, educate customers and retail staff, represent the brand at events, and ensure effective merchandising. The ideal candidate will have 1+ years of relevant experience and be comfortable engaging with the public. This position requires flexibility to travel and work evenings and weekends.

Qualifications

• 1+ years of experience in field marketing or similar roles.
• Reliable transportation and a driver's license are required.
• Ability to lift 50lbs.

Responsibilities

• Execute field marketing activities to drive new customers.
• Manage setup and execution of marketing activations and events.
• Educate consumers and retail staff on products and brand values.
• Represent brands at industry events and community activities.
• Ensure proper merchandising of products in retail stores.
• Provide accurate reporting of field activities and outcomes.

Skills

Field marketing experience

Customer engagement

Logistics management

Event representation

Job description

JARS Cannabis

West Michigan Region / Field Sales Position

Ready to elevate your career path to a new all-time high?

JARS Cannabis and All Star Brands is more than just your average cannabis brand. We are a culturally inspired organization on a mission to rewrite the existing narratives that surround cannabis, one community at a time. We seek to empower the future leaders of our industry while creating an inclusive workplace environment that is fueled by celebrating the intersection of cannabis with creativity, community, and collaboration.

Implementing a progressive approach, we aim to provide only the highest quality of product and service to our customers and the communities that we are fortunate to inhabit. Striving to set a new standard of professional excellence in cannabis retail, our highly motivated team is comprised of knowledgeable experts who are committed to making the integration of cannabis into any lifestyle both easy and accessible.

Does this spark your interest? If so, we'd love to hear from you!

What we are looking for:

The Field Marketing Rep is responsible for field marketing operations in the Western Michigan region for both All Star Brands (ASB) and JARS Cannabis. You will play a critical role in expanding brand awareness, driving customer acquisition and fostering strong relationships with consumers and retail partners. As the face of ASB and JARS, it is important to bring a premium vibe to engage and interact with consumers of all user types.

Job Duties

• Drive New Customer Acquisition: Execute field marketing activities to drive new customers to both ASB and JARS through engaging, interactive experiences.
• In-Field Activations: Manage the physical setup, execution, and breakdown (strike) of marketing activations and experiential events.
• Brand Education: Educate budtenders, retail staff, and consumers on ASB and JARS products, values, and brand differentiators.
• Vendor Days Execution: Plan and conduct vendor days at retail locations for both ASB and JARS to maximize brand presence and customer conversions.
• Event Representation: Represent ASB and JARS at industry events, community activities, and marketing activations, serving as the public-facing ambassador for both brands.
• Brand Merchandising: Ensure proper merchandising and display execution for ASB products in retail partner stores to drive visibility and sales.
• Activity Reporting: Provide timely and accurate reporting of all field activities, event outcomes, merchandising updates, and customer interactions.

Requirements

• 1+ years of experience in field marketing, brand ambassador roles or similar customer-facing positions.
• Must have reliable transportation and driver's license.
• Ability to lift 50lbs.
• Comfortable engaging with the public and customers, adapting to event surroundings.
• Ability to manage logistics for event setup and breakdown.
• Comfortable working independently in the field.
• Flexibility to work evening, weekend and travel as required.

JARS Cannabis is proud to be an Equal Opportunity Employer. JARS does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business.