Field Marketing Pro: Brand Activator (Remote)

OOFOS; Houston (TX); Remote; USD 45.000 - 70.000; Vollzeit

Zusammenfassung

OOFOS is seeking a Field Marketing Representative (P.A.C.E.R.) in Houston, TX, offering a remote-friendly role focused on building authentic relationships, educating retailers, and creating meaningful brand experiences across running, walking, fitness, and wellness communities.

You will lead product education, activate seasonal launches, and drive product trial while capturing compelling content and reporting insights to the Lead and GM.

Qualifikationen

• 1–3 years of experience in field marketing, experiential marketing, retail marketing, community engagement, retail training, brand ambassador programs, or related fields.
• Bachelor's degree in marketing, business, or related field (or equivalent experience).
• Passion for movement, wellness, recovery, healthcare, fitness, running, walking, and community culture.
• Strong interpersonal, presentation, and communication skills.
• Ability to build authentic relationships across retailers, consumers, and community organizations.
• Comfortable facilitating product education and leading consumer engagement conversations.
• Experience with event execution, grassroots marketing, community programming, or product sampling programs preferred.
• Experience capturing content using mobile devices and social platforms preferred. Familiarity with social media platforms and content-sharing best practices.
• Proficient in Microsoft Office Suite (Outlook, Excel, PowerPoint, and Word).
• Experience with CRM, retail execution, or field reporting platforms is preferred.
• Highly organized, adaptable, and comfortable working independently.

Aufgaben

• Deliver product education and training sessions for retail associates, managers, and partner teams.
• Support seasonal product launches, retail education initiatives, and in-store activation programs.
• Educate retail teams on OOFOOS technology, product benefits, recovery solutions, and brand storytelling.
• Build and maintain strong relationships with retail associates, store leadership, and local account partners.
• Support merchandising standards, product presentation, and consumer engagement initiatives within retail environments.
• Gather retailer feedback and marketplace insights to help improve educational tools and field programs.
• Build authentic relationships within running, walking, fitness, wellness, recovery, athletics, healthcare, and other strategic communities.
• Actively participate in local community events, run clubs, wellness programs, healthcare initiatives, and grassroots gatherings.
• Create and facilitate opportunities for consumers to experience OOFOOS products through trial, wear-testing, educational experiences, and community engagement.
• Identify opportunities to introduce OOFOOS into relevant community experiences and conversations.
• Develop relationships with community leaders, organizers, coaches, healthcare professionals, and local influencers.
• Support community outreach initiatives aligned with seasonal priorities, product launches, and brand campaigns.
• Help drive awareness, trial, advocacy, and conversion through meaningful consumer interactions.
• Execute retail activations, race weekends, trade events, wellness experiences, healthcare activations, and community events.
• Represent OOFOOS at local, regional, and national events as a knowledgeable and enthusiastic brand ambassador.
• Support event setup, teardown, merchandising, inventory management, logistics, and consumer engagement.
• Deliver engaging product demonstrations, educational experiences, and product trial opportunities.
• Ensure all activations consistently reflect OOFOOS' brand values, standards, and consumer experience expectations.
• Capture authentic photo, video, testimonial, and social-first content from retail visits, events, trainings, community experiences, and product trial moments.
• Identify meaningful stories, consumer feedback, community moments, and brand experiences that support OOFOOS storytelling efforts.
• Share content opportunities, trends, and insights with the Team Lead and internal marketing teams.
• Support event recaps, activation summaries, and content-sharing initiatives.
• Stay connected to emerging trends within movement, wellness, recovery, and community culture.
• Gather consumer, retailer, and community feedback to help inform future programs and initiatives.
• Share observations regarding trends, opportunities, competitive activity, and market dynamics.
• Track participation, engagement, product trial activity, and activation results within assigned territories.
• Identify potential partnerships, community opportunities, and local growth initiatives.
• Provide timely field reports and insights to support ongoing business priorities.

Kenntnisse

Field marketing

Communication

Relationship building

Event execution

Content capture

CRM familiarity

MS Office

Ausbildung

Bachelor's degree in marketing or business

Tools

CRM

MS Office

Jobbeschreibung

OOFOS is seeking a Field Marketing Representative (P.A.C.E.R.) in Houston, TX, offering a remote-friendly role focused on building authentic relationships, educating retailers, and creating meaningful brand experiences across running, walking, fitness, and wellness communities.

You will lead product education, activate seasonal launches, and drive product trial while capturing compelling content and reporting insights to the Lead and GM.