Field Marketing Manager (West)

Yubico; United States; On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

100% health premium coverage

401(k) match up to 6%

Yearly wellness reimbursement of $1,200

Yearly learning stipend of $3,000

15 vacation days plus 10 holidays

Job summary

A technology company is seeking an experienced Field Marketing Manager to build and execute B2B regional marketing strategies. The candidate will drive demand generation and revenue growth through strategic planning and execution of marketing programs. This role requires 5+ years in field marketing, strong collaboration skills, and the ability to manage multiple projects effectively.

Qualifications

• 5+ years of experience in a B2B field marketing role.
• Self-starter who can work independently.
• Ability to travel along the West Coast 20–30% of the time.

Responsibilities

• Develop strategic field marketing plans for the West and Central teams.
• Collaborate with sales VPs and AEs on account planning.
• Plan and execute regional in-person activities.

Skills

B2B marketing strategies

Strong attention to detail

Interpersonal skills

Collaboration skills

Event marketing experience

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce.com

Marketo

JIRA

WordPress

Job description

This range is provided by Yubico. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $140,000.00/yr

About Yubico

Meet Yubico: the creator of the most secure passkeys and leading provider of hardware authentication security keys. Our mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and is publicly traded on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, government agencies, and millions of individuals in over 160 countries who rely on Yubico technology to secure access to computers, online services, and mobile apps. We are a global company headquartered in Stockholm, Sweden and Santa Clara, CA, with employees located in over 14 countries. Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.

The Role

We are seeking an energetic and experienced Field Marketing Manager with 5+ years of proven expertise in building B2B regional marketing strategies. Your primary objective is to move accounts through the sales pipeline and accelerate the sales cycle for prospects and customers through the execution of marketing programs. The ideal candidate will act as the fractional CMO of the region, holding responsibility for a fully integrated field marketing plan aligned with revenue goals, with a focus on building high‑quality net new pipeline and accelerating existing pipeline.

Your efforts will successfully drive demand generation, brand awareness, and revenue growth within our target markets and help raise the bar for security for organizations globally.

Tasks & Responsibilities

• Develop strategic field marketing plans for the West and partial Central teams, aligning with overall company goals, objectives, and rep quotas. Plans should focus on mid‑to‑bottom of the funnel activations, brand visibility, and in‑region expansion.
• Collaborate closely and regularly with the West and Central sales VPs and AEs on account planning, and tailor regional marketing plans to help sales meet their goals.
• Plan and execute regional in‑person activities including third‑party trade shows, roundtables and unique experiences, ensuring effective pre‑event, on‑site, and post‑event strategies.
• Develop ABM programs alongside the campaigns team with a focus on pipeline acceleration within key accounts.
• Track the effectiveness of regional marketing efforts by analyzing SFDC data and gathering qualitative feedback from the field to provide actionable insights for continuous improvement.
• Work closely with members of the marketing team to develop or leverage compelling content, collateral, campaigns and sales tools to support field marketing activities.

Basic Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Based on the West Coast in the US (preferably in or near the Bay Area for access to our Santa Clara office).
• 5+ years of experience in a B2B field marketing role (cybersecurity industry experience is a plus), plus an additional 1‑3 years in event marketing or marketing generalist roles.
• Self‑starter who can work independently with the ability to execute flawlessly.
• Strong attention to detail.
• Thrives in a deadline‑driven environment.
• Strong interpersonal and collaboration skills.
• Ability to travel along the West Coast 20‑30% of the time.
• Knowledge of Salesforce.com, Marketo, JIRA and WordPress systems is a plus.

U.S. Benefits

• Health coverage: top‑of‑the‑line health plans, including dental and vision. Yubico pays 100% of your premium and 85% for your family.
• Retirement plan: 401(k) dollar‑for‑dollar match up to 6% with a cap of $6K/year, immediate vesting.
• Wellness reimbursement: $1,200.00 per year (prorated based on start date) for gym membership, massage, or online fitness classes. Taxable if you choose to participate.
• Learning and development: yearly stipend of $3,000 and mentorship program.
• Time off: total of 15 vacation days plus 10 holidays and 7 sick days a year.
• Paid parental leave: 8 weeks paid; birthing parents receive an additional 8 weeks (16 weeks total).
• Commuter benefits: available if you commute to the office.

Equity, Diversity, and Inclusion

We are an equal‑opportunity employer, valuing diversity and upholding an inclusive environment where all people feel equally respected and valued. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, national origin, disability, protected veteran status or any other characteristic protected by law. We are an E‑Verify participating employer.

Application Guidelines

Yubico does not accept agency resumes or referrals. Please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals.

Personal data submitted through this form is used to manage Yubico’s recruitment activities, including facilitating any application you make, setting up and conducting interviews and tests, evaluating and assessing results, and selecting candidates. Your personal data will only be used for the purposes for which it was collected and in accordance with the Yubico Privacy Notice. Personal data will be retained only as long as necessary and in compliance with Yubico’s record‑retention policies.

Seniority Level

• Not Applicable

Employment Type

• Full‑time

Job Function

• Marketing and Sales

Industries

• Technology, Information and Internet, IT Services and IT Consulting, Computer and Network Security

We may use artificial intelligence tools to support parts of the hiring process. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.