Field Marketing Manager, US West & Canada

Veeam; San Jose (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Veeam seeks a Senior Field Marketing Manager for US West & Canada in San Jose, CA. This senior role combines strategy and execution to drive regional pipeline and alignment across Sales, Partners, and Global Marketing.

You will set the regional plan, oversee end-to-end campaigns (ABM, events, webinars), and coordinate with GSIs, VARs, and cloud partners to accelerate growth in a post-merger environment.

Qualifications

• 8+ years in B2B field marketing, demand generation, or partner marketing.
• Ownership of regional or segment budgets.
• Experience managing MDF or co-op fund programs with ROI reporting.
• Track record of measurable pipeline contribution.
• Strong stakeholder management with senior Sales leaders in multi-brand environments.
• Experience marketing through a merger, acquisition, or brand integration.
• Bachelor's degree in marketing, communications, business, or related field.

Responsibilities

• Own the regional field marketing plan and budget for US West & Canada aligned to Sales pipeline targets.
• Partner with regional Sales leadership to translate territory priorities into marketing programs.
• Plan and execute integrated campaigns across ABM, field events, executive programs, trade shows, and webinars.
• Develop joint marketing initiatives with GSIs, regional integrators, VARs, and cloud partners active in the region.
• Orchestrate cross-functional collaboration across Sales, Channel, Alliances, Product Marketing, Demand Generation, and Customer Success.
• Report on campaign performance, pipeline contribution, and ROI; adjust regional investment quarterly.

Skills

B2B Field Marketing

Demand Generation

Partner Marketing

ABM Campaigns

Budget Management

Cross-functional Collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

CRM (Salesforce)

Marketing Automation

Job description

Field Marketing Manager, US West & Canada

San Jose, CA, USA

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.

About the Role

Veeam, following its acquisition ofSecuritiAI - the leader in AI-powered data security posture management (DSPM) - is seeking aRegionalField Marketing Manager to drive growth in this innovative business.

The Senior Field Marketing Manager will own the regional field marketing strategy for US West & Canada , drivingpip eline for the combinedSecuritiAI + Veeam security and data management offering. This is a senior, execution-and-strategy hybrid role:you'llset the regional plan,oversee end-to-end executionand be the primary point of coordination between Sales, Channel andextendedglobal and regionalmarketingteams.

Key Responsibilities

• Own the regional field marketing plan and budget for US West & Canada aligned to Sales pipeline targets.
• Partner with regional Sales leadership to translate territory priorities and target accounts into marketing programs.
• Plan and execute integrated campaigns across ABM, field events, executive programs, trade shows, and webinars that position the combinedSecuritiAI + Veeam value proposition.
• Develop joint marketing initiatives with GSIs, regional integrators, VARs, and cloud partners active in the region.
• Orchestrate cross-functional collaboration across Sales, BDRs, Channels, Alliances, Product Marketing, Demand Generation, Customer Success, Communications, and subject matter experts.
• Report on campaign performance, pipeline contribution, and ROI against the targets above; adjust regional investment mix quarterly based on results.

Qualifications

• 8+ years in B2B field marketing, demand generation, or partner marketing, ideally in enterprise security, cloud, or data management.
• Demonstrated ownership of a regional or segment budget.
• Experience running MDF or co-op fund programs, including compliance and ROI reporting - not just awareness of the concept.
• Track recordof measurable pipeline contribution
• Strong stakeholder management with senior Sales leaders and cross-functional peers, in a multi-brand or post-acquisition environment.
• Experience marketing through a merger, acquisition, or brand-integration period.
• Customer advocacy program experience.
• Bachelor's degree in marketing, Communications, Business, or related field (or equivalent experience).

Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.

Personal data collected during the recruitment process will be processed in accordance with our Recruiting Privacy Notice , which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing.

By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.