Field Marketing Manager, US West & Canada

Veeam Software; San Jose (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Veeam Software in the US West & Canada region seeks a Senior Regional Field Marketing Manager to lead the regional plan, manage the budget, and drive pipeline in collaboration with Sales, Channel, and global marketing teams. You will own integrated campaigns across ABM, events, webinars, and partner programs, coordinate with GSIs, VARs, and cloud partners, and report on ROI and pipeline impact.

This senior, execution-and-strategy hybrid role requires strong cross-functional influence and a track

Qualifications

• 8+ years in B2B field marketing, demand generation, or partner marketing.
• Experience owning regional or segment budgets and MDF/co-op programs.
• Track record of measurable pipeline contributions.
• Strong stakeholder management with senior sales leaders.

Responsibilities

• Own the regional field marketing plan and budget for US West & Canada.
• Translate territory priorities into marketing programs with sales leadership.
• Plan and execute integrated campaigns (ABM, events, webinars, trade shows).
• Develop joint initiatives with GSIs, VARs, cloud partners and regional integrators.
• Coordinate cross-functionally and report on ROI and pipeline impact.

Skills

B2B field marketing

Budget management

Campaign execution

ABM programs

ROI reporting

Stakeholder management

Partnership marketing

Leadership

Education

Bachelor's degree in marketing or related field

Job description

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.

About The Role

Veeam, following its acquisition of Securiti AI - the leader in AI-powered data security posture management (DSPM) - is seeking a Regional Field Marketing Manager to drive growth in this innovative business.

The Senior Field Marketing Manager will own the regional field marketing strategy for US West & Canada, driving pipeline for the combined Securiti AI + Veeam security and data management offering. This is a senior, execution-and-strategy hybrid role: you'll set the regional plan, oversee end-to-end execution and be the primary point of coordination between Sales, Channel and extended global and regional marketing teams.

Key Responsibilities

• Own the regional field marketing plan and budget for US West & Canada aligned to Sales pipeline targets.
• Partner with regional Sales leadership to translate territory priorities and target accounts into marketing programs.
• Plan and execute integrated campaigns across ABM, field events, executive programs, trade shows, and webinars that position the combined Securiti AI + Veeam value proposition.
• Develop joint marketing initiatives with GSIs, regional integrators, VARs, and cloud partners active in the region.
• Orchestrate cross-functional collaboration across Sales, BDRs, Channels, Alliances, Product Marketing, Demand Generation, Customer Success, Communications, and subject matter experts.
• Report on campaign performance, pipeline contribution, and ROI against the targets above; adjust regional investment mix quarterly based on results.

Qualifications

• 8+ years in B2B field marketing, demand generation, or partner marketing, ideally in enterprise security, cloud, or data management.
• Demonstrated ownership of a regional or segment budget.
• Experience running MDF or co-op fund programs, including compliance and ROI reporting - not just awareness of the concept.
• Track record of measurable pipeline contribution
• Strong stakeholder management with senior Sales leaders and cross-functional peers, in a multi-brand or post-acquisition environment.
• Experience marketing through a merger, acquisition, or brand-integration period.
• Customer advocacy program experience.
• Bachelor's degree in marketing, Communications, Business, or related field (or equivalent experience).

Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.

Personal data collected during the recruitment process will be processed in accordance with our Recruiting Privacy Notice, which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing.

By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.