Field Marketing Manager (NAM - Remote) New Cupertino, California, United States

Unframe, Inc.; Cupertino (CA); Remote; USD 90,000 - 130,000; Full time

Job summary

A leading company in the B2B SaaS space seeks a Field Marketing Manager for North America. The role involves strategizing and executing marketing initiatives, managing events, and collaborating closely with Sales to drive pipeline growth. The ideal candidate will have a strong background in field marketing, be detail-oriented, and thrive in fast-paced environments.

Qualifications

• 4+ years of experience in B2B SaaS field marketing or events.
• Demonstrated ability to execute multi-channel field programs.
• Exceptionally organized and detail-oriented in project management.

Responsibilities

• Lead development and execution of field marketing programs.
• Manage program logistics and execution across multiple events.
• Analyze performance against pipeline and engagement goals.

Skills

B2B SaaS field marketing

Event management

Integrated campaign execution

Collaboration with Sales

Data analysis

Job description

As our Field Marketing Manager for North America, you will own the strategy, execution, and performance of regional marketing initiatives that drive pipeline and strengthen relationships with enterprise buyers.

Your Role

• Lead the development, planning, and execution of high-impact field marketing programs including executive dinners, customer roundtables, industry events, and account-specific activations.
• Build and execute integrated campaigns aligned with the region’s sales priorities—supporting both net new acquisition and customer expansion.
• Partner closely with Sales to build ABM strategies for top accounts and bring the Unframe story to life through engaging in-person and virtual experiences.
• Manage end-to-end program logistics, including vendor coordination, content customization, promotion, and follow-up—ensuring seamless execution and brand consistency.
• Collaborate with partner and channel teams to support co-marketing initiatives, partner events, and communication efforts that drive joint pipeline and awareness.
• Analyze performance of events and campaigns against pipeline, revenue, and engagement goals; continuously iterate based on data and feedback.
• Ensure sales alignment, shared KPIs, and clear communication around field programs.

What You Will Bring

• 4+ years of experience in B2B SaaS field marketing, events, or integrated campaign roles—preferably in high-growth, enterprise-focused companies.
• Demonstrated ability to build and execute multi-channel field programs that drive pipeline, accelerate deals, and engage enterprise accounts.
• Exceptionally organized, detail-oriented, and proactive; thrives in fast-paced environments and independently manages multiple concurrent projects.
• Skilled at collaborating across Marketing, Sales, Customer Success, and Executive teams to deliver experiences that meet shared revenue goals.

If you’re a strong, independent builder who thrives on ownership, cares deeply about quality, and wants to have a real impact — we’d love to meet you.

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