Field Marketing Manager, Japan

Horizon3.ai; United States; Remote; USD 76,000 - 98,000; Full time

Benefits offered by this job

Inclusive Team

Growth Opportunities

Innovative Culture

Competitive Compensation

Job summary

Horizon3.ai is seeking a high-impact Field & Channel Marketing Manager for Japan. You will lead integrated regional programs, align with APJ priorities, and drive partner-driven demand with MDF investments.

You’ll collaborate with Enterprise and Commercial sales to accelerate pipeline growth and strengthen regional market presence. You will manage cross-functional campaigns, optimize ROI, and report performance to leadership.

Qualifications

• 6+ years in B2B technology marketing, ideally cybersecurity industry.
• Experience marketing to Japan and the Asia Pacific region.
• Strong field and channel/partner marketing experience with demand gen.
• Proven ability to support revenue teams and drive pipeline growth.
• Experience with indirect routes to market (VARs, distributors, alliances, service providers).
• Excellent executive communication and stakeholder management.
• Fluent in Japanese and English.

Responsibilities

• Own and execute the integrated marketing plan for Japan aligned to revenue priorities.
• Translate campaigns into localized programs to drive pipeline and partner engagement.
• Develop multi-touch programs (events, webinars, direct mail, ABM).
• Support regional sales with strategy, insights, and execution.
• Build partner marketing plans with resellers, MSSPs, and distributors.
• Drive MDF / co-marketing toward measurable pipeline outcomes.
• Launch partner-led demand gen campaigns and enablement programs.
• Strengthen relationships with channel sales leaders and partner teams.
• Manage lead flow, nurture, and conversion with SDRs and sales.
• Monitor ROI, conversion, and pipeline metrics; share quarterly reviews.

Skills

B2B marketing

Japan market

Asia Pacific region

Field marketing

channel/partner marketing

demand generation

executive communication

stakeholder management

SDFC

Asana

Reachdesk

G-Suite

ZoomInfo

ON24

Language: Japanese/English

Tools

SDFC

Asana

Reachdesk

G-Suite

Zoom Info

ON24

Job description

Get to Know Us

Horizon3.ai is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find, fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by IT Ops/SecOps teams, consulting pentesters, and MSSPs and MSPs.

We are a fusion of former U.S. Special Operations cyber operators, startup engineers & operators, and formerly frustrated cybersecurity practitioners. We’re committed to helping solve our common security problems: ineffective security tools and false positives, resulting in alert fatigue, blind spots, “checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.

What You’ll Do

We are seeking a high-impact, results-driven Field & Channel Marketing Manager to lead integrated marketing execution in Japan. This is a highly visible manager-level role designed to accelerate pipeline growth through a balanced mix of field marketing, channel partner marketing, demand generation, executive engagement, and regional go-to-market execution. The successful candidate will build and execute scalable regional programs that strengthen partner relationships, create demand, support sales priorities, and elevate brand presence across key markets. This role will be supporting both Enterprise and Commercial Sales reps.

Regional Growth Strategy & Execution

• Own and execute the integrated marketing plan for Japan, aligned to APJ revenue priorities and sales targets.
• Translate corporate campaigns into localized regional programs that drive measurable pipeline and partner engagement.
• Develop multi-touch programs including, but not limited to, events, webinars, direct mailers, roundtables, digital, social and ABM.
• Support regional sales teams with campaign strategy, market insights, and program execution.
• Build and execute partner marketing plans with strategic resellers, distributors, MSSPs, alliances, and channel ecosystem partners.
• Drive MDF / co-marketing investment toward measurable pipeline outcomes.
• In partnership with the channel team, launch partner-led demand generation campaigns, enablement programs, and joint market initiatives.
• Strengthen relationships with channel sales leaders and partner account teams.
• Manage lead flow, nurture alignment, conversion optimization, and follow-up processes with SDR and sales teams.
• Monitor campaign performance and continuously optimize based on ROI, conversion, and pipeline metrics.
• Build quarterly business reviews and performance updates for leadership.
• Share best practices across APJ and contribute to scalable regional programs.

What You’ll Bring

• 6+ years in B2B technology marketing, ideally within Cybersecurity.
• Experienced marketing to Japan and the general Asia Pacific region
• Strong experience across field marketing + channel/partner marketing + demand generation.
• Proven success supporting revenue teams and delivering measurable pipeline growth.
• Experience working with indirect routes to market including VARs, distributors, alliances, and service providers.
• Strong commercial acumen and ability to prioritise investment by market opportunity.
• Comfortable operating in matrixed, fast-growth environments.
• Excellent executive communication and stakeholder management skills.
• Experience in using technologies such as SDFC, Asana, Reachdesk, G-Suite, Zoom Info, ON24.
• Language Skills: Fluent in Japanese and English

What Sets You Apart

• Understanding of cybersecurity categories such as cloud security, endpoint, identity, SOC, threat intelligence, zero trust, or managed security.
• Experience with ABM strategy and enterprise account engagement.

Compensation and Values

At Horizon3, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their contributions. Our compensation structure is designed to be fair, competitive, and transparent, ensuring that every team member is recognized and compensated equitably across roles, levels, and locations.

• Depending on experience, the compensation range for this position is: ¥12,000,000 – ¥15,500,000. The exact salary will be determined based on the selected candidate’s qualifications, experience, and relevant skills.
• Additional compensation: All full-time roles are eligible for an equity package in the form of stock options.

Perks of Horizon3

• Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
• Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
• Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
• Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, 20 vacation days, and generous parental leave.

You Belong Here

Horizon3 is not just an equal opportunity employer – we are a community that values diversity, equity, and inclusion as fundamental principles of our culture and success. We are dedicated to fostering a workplace where everyone feels welcome and respected, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, hair length or any other legally protected status by law.

Our commitment to diversity and inclusion means we strive to attract, develop, and retain a workforce that reflects the varied communities we serve. We believe that diverse perspectives drive innovation and strengthen our ability to create cutting‑edge cybersecurity solutions. At Horizon3, every team member is valued and supported in an environment that encourages personal and professional growth.

We welcome candidates from all backgrounds and experiences, and we encourage all qualified individuals to apply. Come be a part of Horizon3, where your unique contributions are recognized, and your potential is limitless.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.