Field Marketing Manager, East

Halcyon; New York (NY); Remote; USD 142,000 - 165,000; Full time

Job summary

A cybersecurity solutions provider is seeking a Field & Partner Marketing Manager for the East region. This high-impact role focuses on driving demand and brand visibility through targeted marketing initiatives in collaboration with sales leadership. Ideal candidates will have 4-7 years of field marketing experience, particularly in B2B SaaS or cybersecurity, and will manage significant regional budgets to create measurable pipeline impact. The role includes traveling 25-35% within the East region and offers an attractive compensation package including bonuses and equity.

Benefits

Health benefits

Flexible PTO

401(k)

Qualifications

• 4–7 years of experience in field marketing (cybersecurity or B2B SaaS strongly preferred).
• Proven success supporting commercial + enterprise AEs with territory-based marketing programs.
• Strong understanding of the cybersecurity buyer journey (CISO, SOC, IT security leaders).
• Ability to execute multi-channel regional campaigns that drive measurable pipeline.
• Willingness to travel 25–35% within the East region.

Responsibilities

• Develop and execute East-region campaigns aligned with sales teams.
• Plan and run executive dinners, field events, and industry conferences.
• Collaborate with Sales Director to understand pipeline priorities.
• Track and report on campaign performance, pipeline contribution, and ROI.

Skills

Field marketing

Project management

Communication skills

Salesforce

HubSpot

Tools

Salesforce

HubSpot/Marketo

Field/event marketing tools

Job description

The Role

We are seeking a Field & Partner Marketing Manager – East to drive pipeline growth and brand visibility in the East region through direct AE-focused field marketing programs. This is a high-impact role where you will partner closely with our East sales leadership and account teams to design and execute regional marketing initiatives that generate demand and accelerate deals.

The ideal candidate is a hands-on field marketer who thrives in high-growth environments, knows how to support commercial and enterprise AEs, and can deliver measurable pipeline impact through localized campaigns.

What You’ll Do

• Develop and execute East-region campaigns with direct alignment to commercial and enterprise sales teams.
• Plan and run executive dinners, field events, roundtables, ABM programs, and industry conferences tailored to CISOs, SOC leaders, and IT buyers.
• Collaborate with the East Sales Director and AEs to understand pipeline priorities and territory coverage.
• Align with corporate demand gen, product marketing, and campaigns teams to tailor messaging and execution for East audiences.
• Support account-based marketing and territory-level activation.
• Track and report on campaign performance, pipeline contribution, and ROI.
• Manage a $250K regional budget with accountability for demand creation and pipeline influence.
• Partner closely with peer Field Marketing Managers (Central, West, East/Central) to share best practices and ensure consistency across regions.

What You’ll Bring

• 4–7 years of experience in field marketing (cybersecurity or B2B SaaS strongly preferred).
• Proven success supporting commercial + enterprise AEs with territory-based marketing programs.
• Strong understanding of the cybersecurity buyer journey (CISO, SOC, IT security leaders).
• Ability to execute multi-channel regional campaigns that drive measurable pipeline.
• Experience with Salesforce, HubSpot/Marketo, and field/event marketing tools.
• Strong project management, collaboration, and communication skills.
• Willingness to travel 25–35% within the East region.
• Base Salary Range: $142,000 – $165,000 USD
• Bonus: 10% annual performance bonus
• Equity

Benefits & Equal Opportunity

Halcyon offers a comprehensive benefits package, including health, dental, vision, 401(k), flexible PTO, and more.

In accordance with applicable state and federal laws, the range provided is Halcyon’s reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and equity in the Company.

About Halcyon

Halcyon is the industry’s first dedicated, adaptive security platform that combines multiple proprietary advanced prevention engines along with AI models focused specifically on stopping ransomware. Halcyon was formed in 2021 by a team of cyber industry veterans and is a remote-native, distributed global team, focused on mid-market and enterprise customers.

EEO Statement

We understand it takes a diverse team of highly intelligent, passionate, curious, and creative people to develop the exceptional product we are building. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity employer.