Field Marketing Manager - Americas

Cisco Systems, Inc; Durham (NC); On-site; USD 112,000 - 142,000; Full time

Job summary

Cisco Systems, Inc. seeks a seasoned B2B marketing professional to partner with the Americas Field Sales organization and serve as a customer and territory expert for GTM initiatives across Enterprise AI, Networking, and Industry market segments.

You will own the marketing strategy and execution for your coverage area, collaborating with Cisco Marketing and Product Marketing to align efforts and accelerate pipeline.

Qualifications

• 5+ years experience in B2B Marketing including: event management, field marketing or customer marketing.
• Experience in using data analytics to develop, implement, and refine field marketing strategies that generate leads and support sales goals.
• Bachelor’s degree or equivalent experience in Marketing, Business Administration or other related field.
• Experience with MS Office Suite.

Responsibilities

• Own the marketing strategy and execution for your coverage area, targeting accounts based on insights and Sales priorities.
• Collaborate with Cisco Marketing and Product Marketing to align execution and plan, including target account focus and territory planning.
• Deploy marketing tactics with Sales at key funnel stages to accelerate pipeline.
• Drive audience acquisition for events and executive programs, providing Sales Enablement with insights, content, and references.
• Support Marketing-sourced pipeline and revenue goals across Enterprise, Commercial, and Service Provider segments.

Skills

B2B Marketing

Event Management

Field Marketing

Data Analytics

Collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

MS Office Suite

Job description

In Americas Field & Partner Marketing, we drive growth across the customer lifecycle by influencing and activating key demand generation and customer experience levers across Cisco. We are responsible for driving business outcomes in partnership with sales. We have intimate customer knowledge. We run the last mile and are accountable for pipeline & revenue impact.

Your Impact

Role

In this role, you'll be a business partner with the Americas Field Sales organization and serve as a customer and territory expert for Go-to-Market (GTM) initiatives and Field Marketing support across Enterprise AI, Networking, and Industry market segments. This includes:

• Collecting and communicating competitive landscape and insights, the biggest opportunities and threats, top accounts/deals, and contact landscape to Sales, Customer Success, product teams, and Partners.
• Owning the marketing strategy and execution for your coverage area, including crafting and implementing plans within target accounts based on deep customer and market insights and Sales’ priorities. Collaborate with Cisco Marketing and Product Marketing to align execution, develop a target account focus list, participate in account/territory planning, ensure process adherence for marketing attribution, and partner with the Virtual Demand Center to drive demand creation.
• Knowing top deals for your territory intimately, deploying marketing tactics with Sales at critical stages in the funnel to accelerate pipeline.
• Driving audience acquisition for marketing events, ensuring the right customers are engaged in CIO and executive programs, and providing Sales Enablement through insights, references, content, and events to build, accelerate, and close pipeline.
• Achieving Marketing Sourced Pipeline (Direct & Partner) Technology area growth goals across multiple customer segments, specifically Enterprise, Commercial, and Service Provider.
• Supporting the pipeline and revenue goals of the Americas Architecture organization, recognizing that strong marketing results alone do not equal a balanced business.
• Working within defined budget and compliance processes for all marketing activities.

Minimum Qualifications

• 5+ years experience in B2B Marketing including: event management, field marketing or customer marketing
• Experience in using data analytics to develop, implement, and refine field marketing strategies that generate leads and support sales goals.
• Bachelor’s degree or equivalent experience in Marketing, Business Administration or other related field
• Experience with MS Office Suite

Preferred Qualifications

• Strong project management and budget management experience in B2B environment
• Working knowledge of Salesforce
• Demonstrated business insight and data and analytical skills
• Account based marketing experience, especially in 1:1 marketing
• Critical thinking and problem solving: Ability to understand organizational strategy and processes, identify complex business challenges, design and implement plans to drive business results and advocate for change.

Why Cisco?

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and/or Canada:

The starting salary range posted for this position is $112,200.00 to $142,100.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:

• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
• 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
• Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
• Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
• Additional paid time away may be requested to deal with critical or emergency issues for family members
• Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.

Employees On Sales Plans Earn Performance-based Incentive Pay On Top Of Their Base Salary, Which Is Split Between Quota And Non-quota Components, Subject To The Applicable Cisco Plan. For Quota-based Incentive Pay, Cisco Typically Pays As Follows

• .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
• 1.5% of incentive target for each 1% of attainment between 50% and 75%;
• 1% of incentive target for each 1% of attainment between 75% and 100%; and
• Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area

$136,200.00 - $198,500.00

Non-Metro New York State & Washington State

$121,200.00 - $176,600.00

• For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
• Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.