Field Marketing Manager – Americas

Wingstop Restaurants Inc.; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Unlimited paid time off for exempt），

Volunteer day

Competitive bonus structure

Team member stock purchase plan

Health savings or flexible spending

401k plan

Medical, dental, and vision benefits

Life and AD&D insurance

Pet insurance

Education Assistance

Wellness reimbursement

Paid maternity and paternity leave

Lunch provided in office

Discount on Wingstop gift cards

Onsite game room

Job summary

Wingstop Restaurants Inc. in Dallas is seeking a Field Marketing Manager - Americas to lead regional marketing strategy, campaigns and partnerships with Brand Partners across the Americas.

You will translate franchise needs into local initiatives that drive sales and brand heat in restaurants. You’ll collaborate with cross-functional teams, manage budgets, and analyze performance using Power BI, while traveling about 50% to support markets.

Qualifications

• 4–6 years of marketing experience in QSR, retail, hospitality or consumer brands.
• Experience supporting multi-unit, franchise and/or international businesses.
• Fluent in English and Spanish; Portuguese or French is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Strong project management and ability to manage multiple priorities.
• Proactive, entrepreneurial mindset with ownership.
• Ability to adapt quickly in a fast-paced, high-growth environment.
• Strong analytical and problem-solving skills.
• Experience interpreting marketing performance metrics and consumer insights.
• Excellent communication and presentation skills.
• Strong organizational skills and attention to detail.
• Ability to influence stakeholders across cultures and functions.
• Position requires at least 50% travel.

Responsibilities

• Partner with the Director, Regional Marketing - Americas to deliver regional strategy and annual calendars that grow sales, transactions, brand awareness and restaurant growth.
• Be the on-the-ground marketing force for Americas: immerse in local markets, support Brand Partners and ensure campaigns land brilliantly in and around the restaurants.
• Coordinate the development and execution of integrated 360° marketing campaigns across digital, social, media, PR, and in-store channels.
• Support the planning and execution of Limited Time Offers (LTOs), menu launches, and seasonal campaigns.
• Build collaborative relationships with franchise partners, providing marketing guidance, reviewing local plans and sharing best practices as a trusted resource.
• Monitor campaign performance and marketing effectiveness through analysis of sales, guest insights, media performance, and ROI.
• Gather consumer, competitive and industry insight, using Power BI and commercial data to strengthen weekly sales reporting and diagnose performance.
• Monitor local country insight including competitor marketing activities, price moves, new trends within food, restaurant, retail, digital, Gen Z trends and economic macro factors.
• Partner with cross-functional teams including Operations, Supply Chain, Development, Finance, and Brand to successfully execute marketing initiatives.
• Assist with new restaurant openings by coordinating local marketing plans and launch activities.
• Support regional digital marketing initiatives including CRM, loyalty, delivery platforms, social media, and digital ordering.
• Manage marketing budgets for assigned projects while ensuring efficient use of resources.
• Contribute to regional brand projects, creative development, pricing analysis, and marketing research as needed.
• Share best practice from the domestic business and assess application within Americas.
• Identify opportunities to improve processes, marketing effectiveness, and franchise support.

Skills

Marketing strategy

Franchise marketing

Multi-unit support

Project management

English and Spanish bilingual

Analytical skills

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Power BI

Job description

Who We Are

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Who We Are

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry. Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

What We’ll Need

The Field Marketing Manager - Americas reports directly to the Director, Regional Marketing - Americas and will be responsible for strategic leadership, planning, creative development and flawless execution of marketing activities across the AMRS markets. The individual will oversee and support all marketing and advertising activity for assigned Franchisees ("Brand Partners"), serving as the go-to marketing resource in each market. They will provide ongoing counsel to Brand Partners and affiliated agencies, with a focus on building sales, brand awareness and market share. This is a high-ownership role for someone who brings creative instinct, commercial rigor and real field energy, turning regional strategy into big, bold and locally magnetic market impact. The ideal candidate will thrive in a fast-paced international environment, collaborate confidently with cross-functional teams and franchise partners, and build traffic, brand heat and restaurant growth with pace, confidence and ambition.

• Partner with the Director, Regional Marketing - Americas to deliver regional strategy and annual calendars that grow sales, transactions, brand awareness and restaurant growth.
• Be the on-the-ground marketing force for Americas: immerse in local markets, support Brand Partners and ensure campaigns, promotions and brand standards land brilliantly in and around the restaurants. This requires a deep understanding of local markets and trade zones to provide best-in-class marketing counsel.
• Coordinate the development and execution of integrated 360° marketing campaigns across digital, social, media, PR, and in-store channels - working with agency, creative, media to ensure timely delivery of marketing initiatives.
• Support the planning and execution of Limited Time Offers (LTOs), menu innovation launches, and seasonal campaigns.
• Build collaborative relationships with franchise partners, providing marketing guidance, reviewing local plans and sharing best practices as a trusted resource.
• Monitor campaign performance and marketing effectiveness through analysis of sales, guest insights, media performance, and ROI.
• Gather consumer, competitive and industry insight, using Power BI and commercial data to strengthen weekly sales reporting and diagnose performance.
• Monitor local country insight including competitor marketing activities, price moves, new trends within food, restaurant, retail, digital, Gen Z trends and economic macro factors.
• Partner with cross-functional teams including Operations, Supply Chain, Development, Finance, and Brand to successfully execute marketing initiatives.
• Assist with new restaurant openings by coordinating local marketing plans and launch activities.
• Support regional digital marketing initiatives including CRM, loyalty, delivery platforms, social media, and digital ordering.
• Manage marketing budgets for assigned projects while ensuring efficient use of resources.
• Contribute to regional brand projects, creative development, pricing analysis, and marketing research as needed.
• Share best practice from the domestic business and assess application within Americas.
• Identify opportunities to improve processes, marketing effectiveness, and franchise support.

What You’ll Need

• 4-6 years of marketing experience, preferably within QSR, retail, hospitality, or consumer brands.
• Experience supporting multi-unit, franchise and/or international businesses.
• Fluent in English and Spanish, written and spoken. Portuguese or French is a plus.
• A bachelor's degree in Marketing, Business, Communications, or a related field.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• A proactive, entrepreneurial mindset and willingness to take ownership.
• The ability to adapt quickly within a fast-paced, high-growth environment.
• Strong analytical and problem-solving skills.
• Experience interpreting marketing performance metrics and consumer insights.
• Excellent communication and presentation skills.
• Strong organizational skills and attention to detail.
• The ability to influence stakeholders across cultures and functions.
• Position requires at least 50% travel.

Who You Are

No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can. You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward. You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward. You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down. You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

Benefits

FLAVOR PERKS:

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave

Fun Is The Best Flavor

• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.