Field Marketing Manager, Amazon Business

Amazon; Austin (TX); On-site; USD 79,000 - 138,000; Full time

Job summary

Amazon Business is seeking a Field Marketing Manager to drive acquisition, adoption and engagement with senior decision makers in Amazon-owned companies. You will partner with Sales and Marketing to deliver content, campaigns, events, and sales enablement to maximize pipeline opportunities.

You will lead integrated marketing campaigns, including webinars and digital marketing, and align strategies with senior stakeholders in Amazon Business to accelerate growth.

Qualifications

• 2+ years of professional non-internship marketing experience.
• Experience building and optimizing multiple marketing campaigns.
• Experience collaborating with cross-functional marketing and creative teams.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience with B2B marketing best practices.
• Bachelor's degree in a relevant field.

Responsibilities

• Develop and execute marketing campaigns to reach and engage both users and senior decision makers.
• Design and deliver marketing motions like awareness campaigns, executive engagement events, webinars, Trade Shows/Conferences, Sponsorships and Email.
• Manage relationships with internal Marketing, Sales, Finance, Operations, Sales Enablement, and Product stakeholders, as well as external agencies and partners.
• Drive robust and detailed measurement and reporting processes.

Skills

Marketing campaigns

B2B marketing

Digital marketing

Data-driven decisions

Stakeholder management

Education

Bachelor's degree

Tools

Excel

Tableau

Job description

Description

Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space, developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying.

Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space, developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying.

Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes, unlocking our potential worldwide.

As a Field Marketing Manager, you will be responsible for increasing acquisition, adoption and engagement for Amazon Business Enterprise Solutions with senior decision makers in Amazon-owned companies like AWS, Zappos and Whole Foods. You will partner closely with Sales and cross-functional Marketing teams to deliver strategic marketing programs including content, campaigns, events, and sales enablement. You will strategically plan and execute the most effective and efficient marketing mix to maximize marketing driven pipeline opportunity.

To be successful in this role, you will work seamlessly with senior stakeholders in Amazon Business to align and implement strategies.

We are looking for an individual with broad experience in designing and delivering Integrated Marketing Campaigns. This includes expertise webinars and digital marketing.

To be successful in this role, you will work seamlessly with senior stakeholders in Amazon Business to align and implement strategies.

We are looking for an individual with broad experience in designing and delivering Integrated Marketing Campaigns. This includes expertise in B2B marketing motions like email, 1st party events like executive engagement programs, 3rd party trade shows, webinars and digital marketing.

This role also requires skills in strategic thinking, relationship building, and problem solving. The individual will thrive in a fast-paced, deadline-driven environment, have impeccable attention to detail, and will have a track record of on-time delivery of projects.

Key job responsibilities

• This role is focused on getting Amazonian's to purchase their business buying needs on Amazon Business. To be successful you will deeply know and advocate for the customer: Who they are, their pain points, where and how we can reach them, and the value proposition that we can uniquely offer to delight them as we meet their needs.
• Develop and execute marketing campaigns to reach and engage both users and senior decision makers.
• Design and deliver marketing motions like awareness campaigns, executive engagement events, webinars, Trade Shows/Conferences, Sponsorships and Email.
• Manage relationships with internal Marketing, Sales, Finance, Operations, Sales Enablement, and Product stakeholders, as well as external agencies and partners.
• Drive robust and detailed measurement and reporting processes.

About The Team

Our team vision is to establish Amazon Business as the most recognized and loved strategic partner for smart business buying for CPS (Commercial, Public, Strategic) organizations, globally.

Our mission is to drive acquisition, activation, adoption, and engagement of Amazon Business to prospects and customers. Through tailored content and experiences, we demonstrate the value of Smart Business Buying across organizations of all sizes to accelerate progression across each stage of the CPS customer stage model.

This role will lead marketing the Amazon Business platform to Amazonians across the organization.

Basic Qualifications

• 2+ years of professional non-internship marketing experience
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience of B2B marketing best practices
• Bachelor's degree

Preferred Qualifications

• Experience in digital marketing and content production timelines and process
• Experience driving demand through traditional offline marketing activities like events, advertisements, snail mail or flyers
• Event Marketing, including third party trade shows and conferences

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&DD insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, TX, Austin - 78,800.00 - 137,900.00 USD annually

USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually

Company

Amazon.com Services LLC