Field Marketing Manager 3, GOVED (Government, State/Local, Federal)

Hyland Software; United States; Remote; USD 88,000 - 132,000; Full time

Job summary

An innovative company is seeking a Field Marketing Manager to drive demand through strategic program development and execution of impactful marketing experiences. This role involves collaborating with sales and product teams to create tailored marketing campaigns, manage budgets, and track performance metrics. The ideal candidate will have a strong background in B2B marketing, particularly in government sectors, and a passion for enhancing customer engagement. If you're ready to make a significant impact in a dynamic environment, this position offers the perfect opportunity to showcase your skills and creativity.

Benefits

401(k)

Flexible Schedule

PTO

Health Coverage

Volunteer Time Off

Wellness Reimbursement

Parental Leave

Sabbatical Programs

Qualifications

• 3+ years in B2B marketing with a focus on government sectors.
• Experience in developing and executing marketing strategies.

Responsibilities

• Develop regional marketing strategies aligned with business goals.
• Plan and oversee events to generate leads and grow pipeline.

Skills

B2B Marketing

Field Marketing

Project Management

Communication Skills

Critical Thinking

Problem-Solving

Education

Bachelor's Degree

Tools

CRM Software

Marketing Automation Tools

Event Management Software

Content Management Systems

Marketing Analytics Tools

Job description

Field Marketing Manager 3, GOVED (Government, State/Local, Federal)

Job ID	2025-12292
# of Openings	1
Job Locations	Remote - U.S.
Category	Marketing

Overview

The Field Marketer 3 is responsible for driving demand within Hyland's named account model through strategic program development and execution of top-tier marketing experiences that generate pipeline and align revenue teams. This role supports field-based demand generation programs and event campaigns to build awareness, nurture leads, and accelerate opportunities to close, collaborating closely with sales, marketing, and product teams to develop and execute strategies.

What you will be doing

• Develop regional marketing strategies aligned with business goals in collaboration with demand generation and sales teams.
• Design and execute regional marketing campaigns and events to generate leads and grow pipeline.
• Identify target accounts and segments; develop tailored programs to increase brand awareness and engagement.
• Plan and oversee events, including regional forums and executive dinners, ensuring impactful touchpoints.
• Implement engagement strategies pre- and post-events to maximize attendance and lead conversion.
• Create account-based marketing programs using digital channels to engage targets and accelerate deals.
• Work with sales leaders and account executives to align priorities and adjust strategies based on market conditions.
• Lead communication and enablement efforts to promote marketing strategies among sellers.
• Partner with cross-functional teams to ensure consistent messaging and maximize program impact.
• Manage regional marketing budget to optimize ROI and meet KPIs.
• Implement audience segmentation to optimize resources and improve customer experience.
• Define revenue management processes with sales development representatives and establish SLAs.
• Track and analyze program performance, providing regular ROI reports and recommendations.
• Monitor sales pipeline health, identifying gaps and opportunities.
• Manage vendors contributing to local marketing programs and source marketing technology as needed.
• Ensure compliance with data privacy and other regulations.
• Mentor and train team members; provide feedback to leadership on team capabilities.
• Maintain compliance with privacy and data security policies.

What will make you successful

• Bachelor's degree or equivalent experience.
• 3+ years in B2B marketing and 2+ years in GOVED field marketing.
• Proven ability to prioritize customer experience and partner with sales to meet revenue goals.
• Experience creating successful marketing programs across various tactics and technologies.
• Strong communication, project management, organizational, and collaboration skills.
• Critical thinking, problem-solving, and self-motivation.
• Ability to influence, motivate, and work independently or in teams.
• Knowledge of marketing analytics, automation, CRM, content management, and event management.
• Ability to handle sensitive information discreetly.
• Up to 25% travel required.

Salary range: $88,000 - $132,000, plus benefits.

Next steps & Benefits

Hyland reviews applications thoroughly; expect contact within 1-2 weeks. For questions, email [e-mail].

Benefits include 401(k), flexible schedule, PTO, health coverage, volunteer time off, wellness reimbursement, parental leave, and sabbatical programs. More info at Hyland Careers.

Our Culture

Since 1991, Hyland's mission is to help employees, customers, and partners exceed their potential with our content services platform. Our culture emphasizes energy, passion, diversity, and inclusion, fostering innovation and community engagement. We are committed to Equal Employment Opportunity and a discrimination-free workplace.