Field Marketing Manager

United States Digital Space LLC; United States; On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Flexible work schedules

Health, dental, and vision insurance

21 days of PTO

12 weeks paid parental leave

401(k) with up to 4% match

Stock options

Job summary

United States Digital Space LLC is seeking a Field Marketing Manager to enhance brand presence through experiential events targeting healthcare partners. This role requires designing localized marketing strategies, managing relationships with healthcare professionals, and utilizing analytics for campaign effectiveness.

Preferred qualifications include extensive experience in field marketing and event management, along with a strong understanding of the healthcare landscape. Benefits include flexible schedules, health insurance, and a robust PTO plan.

Qualifications

• 8+ years of experience in field marketing or event marketing, preferably within healthcare.
• Willingness to travel frequently within designated state(s).
• 2+ years of experience with marketing automation technology.

Responsibilities

• Design and manage experiential events to enhance brand affinity.
• Create localized high-impact marketing campaigns.
• Conduct analytics and reporting on field marketing impact.

Skills

Experiential marketing

Event management

Account-based marketing

Healthcare knowledge

Leadership

Analytical skills

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Hubspot

Job description

The Field Marketing Manager will elevate the company’s brand and market presence with experiential events by creating memorable experiences for our independent primary care and Federally Qualified Health Center (FQHC) partners. This role will lead the field marketing strategy in an assigned priority market for the company and will bridge Network Development (Sales), Performance Network (PN), Marketing, and Brand Strategy teams to design and execute impactful, localized engagement strategies to increase market penetration and brand awareness. By fostering meaningful relationships with independent physicians, healthcare associations, and FQHCs, this role will help drive the adoption of value‑based care in their communities and generate new leads through targeted experiential events and curated messaging that resonates with local healthcare providers.

Primary Duties:

• Lead Experiential Strategy. Design and manage experiential events, including roundtable dinners, tradeshows, networking events, webinars, and regional partnership activations, to build authentic relationships and enhance brand affinity.
• Develop Market-Specific Campaigns. Create and localize high‑impact campaigns, messaging, and materials tailored to each assigned market, collaborating with Campaigns, Digital Marketing, Brand Strategy and Portfolio Marketing to align with the company’s value proposition and the needs of regional providers.
• Partner Cross-functionally with Network Development Leadership to Develop Strategic ABM Tactics. Identify and execute targeted account‑based marketing strategies to accelerate the sales funnel, leveraging data‑driven insights and collaborating closely with Regional Sales Directors, Growth Development Reps (GDRs) and Network Development Leaders (NDLs).
• Market Engagement & Lead Generation. Build strong relationships with key opinion leaders, subject matter experts, influencers, and medical societies, acting as a trusted partner and advocate for value‑based care in local communities.
• Analytics, Reporting & Process. Leadership Measure and report field marketing impact through quantitative and qualitative KPIs. Use performance insights to refine campaigns and support the broader field marketing roadmap. Mentor junior staff and streamline event processes where needed.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field
• 8+ years of experience in field marketing, account-based marketing, event marketing or experiential marketing, preferably within healthcare or a health system
• Willingness to travel frequently within the designated state(s) and occasionally nationally for conferences, events, and meetings (approximately 35%).
• 2+ years of experience with marketing automation technology, preferably Hubspot.

Preferred knowledge, skills, and/or abilities:

• Experience engaging with executive-level leaders, including physicians and healthcare decision-makers
• Experience developing and executing regional marketing plans aligned with local KPIs and market dynamics
• Demonstrated success in creating and executing experiential marketing tactics that drive lead generation, engagement and deepen relationships
• Able to solve complex challenges creatively while managing multiple stakeholders
• Strong understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs
• Excellent ability to lead cross-functionally with sales and marketing teams and foster partnerships grounded in the company’s mission
• Outstanding organizational skills and attention to detail
• Experience in organizing and managing executive-level events and community engagements
• Demonstrable experience successfully managing Agile projects

Physical Requirements:

• Must carry a valid driver’s license and be able to drive within assigned territory
• Must be able to travel via plane when needed
• Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
• Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs

Benefits:

• Flexible work schedules and the ability to work remotely are available for many roles
• Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
• Robust time-off plan (21 days of PTO in your first year)
• Two paid volunteer days and 11 paid holidays
• 12 weeks paid parental leave for all new parents
• Six weeks paid sabbatical after six years of service
• Educational Assistant Program and Clinical Employee Reimbursement Program
• 401(k) with up to 4% match
• Stock options
• And much more!

the company is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at the company are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.