Field Marketing Manager

Crescendo; United States; Remote; USD 110,000 - 135,000; Full time

Job summary

Crescendo is the AI-native customer experience platform redefining CX operations in a remote-first environment. We’re seeking a Field Marketing Manager to translate go-to-market strategy into programs that build pipeline and accelerate revenue across B2B SaaS.

This hands-on role demands strong organizational skills and a strategic mindset. You’ll partner with Sales, Product Marketing, and Demand Generation to craft messages, plan events and campaigns, and measure impact while willing to travel

Qualifications

• Minimum 5+ years in B2B field marketing or demand generation for SaaS products.
• Experience in AI or CX is a plus.
• Travel willingness for events and field programs.

Responsibilities

• Plan and execute field marketing programs to support pipeline and revenue.
• Partner with Sales to identify engagement opportunities.
• Manage events, conferences, webinars and targeted campaigns.
• Own event strategy, vendors, budgets, promotion, attendee experience, and follow-up.
• Collaborate with Product Marketing and Demand Gen to tailor messaging.

Skills

Field marketing

Demand generation

B2B SaaS

Campaign management

Job description

Role Overview

Role: Field Marketing Manager

Work Set-up: Remote

About Crescendo

Crescendo is the AI-native customer experience platform built to run a company’s entire CX operation in one connected system. We bring together customer support, workforce management, quality, and knowledge, with specialized AI agents doing the work and people guiding it.

Over the past year, AI-handled volume on our platform grew 600%. Brands like Grindr, Headspace, and Nothing Bundt Cakes trust Crescendo, and Newsweek recognized us as a 2026 AI Impact Awards winner.

We’re building a new category in customer experience. Join us and help shape what comes next.

The Role

We are looking for a Field Marketing Manager to turn our go-to-market strategy into programs and events that support pipeline and accelerate revenue.

This is a hands-on role responsible for planning and executing field marketing programs, including events, executive experiences and campaigns. You will work closely with Sales and Marketing to identify where we can create demand and help move opportunities through the funnel.

The right person is highly organized, commercially minded, and comfortable owning programs from idea through execution and measurement.

What You’ll Do:

• Build and execute field marketing programs that support revenue goals.
• Partner closely with Sales to identify opportunities for engagement.
• Plan and execute industry events, conferences, webinars, and other targeted programs.
• Own event strategy and execution, including vendors, logistics, budgets, promotion, attendee experience, and follow-up.
• Work with Product Marketing, Demand Generation, and Sales to develop messaging and campaigns tailored to target audiences.

What We Expect From You:

• 5+ years of B2B field marketing, demand generation, or related marketing experience, specifically in B2B SaaS, AI or customer experience.
• Willingness to travel for events and field programs.

Regional Salary Offer Range:

West & Northeast $120,000 – $135,000

Central, South & Southeast $110,000 – $121,500

Company Culture

Proudly certified as a Great Place to Work®, our culture combines an AI-first mindset with an environment where top talent thrives. Our core values define our operational standard and give us our edge. They set the bar for how we execute, innovate, and partner with the world's leading brands.

• Care for Others: Empathy drives high performance. When our teams and partners thrive, the operational mission succeeds.
• Embrace Growth: Curiosity fuels progress. Take calculated risks, sharpen your technical and operational edge, and push boundaries.
• Manifest Trust: Trust is our primary currency. Earn it through execution, protect it fiercely, and build seamless collaboration.
• Take Ownership: Act with extreme accountability and integrity. Decisive action drives lasting impact.
• Be Humble: Humility unlocks better ideas. Listen actively, elevate collective intelligence, and maintain a continuous learning mindset.

Equal Opportunity Employment

Crescendo is an equal-opportunity workplace. We champion diversity, inclusion, equity, and belonging as core pillars of how we operate. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other legally protected status. Qualified applicants with criminal histories will also be considered in a manner consistent with legal requirements.

We are committed to full inclusion. If you require reasonable accommodations to participate in the application or interview process, please contact us at [e-mail].

Privacy Notice

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