Field Marketing Manager

Birdeye; United States; Hybrid; USD 85.000 - 120.000; Vollzeit

Benefits dieser Stelle

Health insurance

Flexible PTO

401(k) with company match

Flexible work from home options

Maternity & Paternity Leave

Employee Resource Groups

Zusammenfassung

Birdeye is seeking a Field Marketing & Events Manager (North America) to drive pipeline through in-person events and tradeshows across key U.S. markets. The role partners with Sales and Customer Success to execute targeted outreach and pre-event meetings, while supporting broader field marketing programs.

This hands-on role reports to the Director of Field Marketing and requires travel up to 10–20% with hours aligned to CST business times, with occasional evenings/weekends during events.

Qualifikationen

• 2–5 years in field or event marketing in B2B contexts.
• Experience partnering with Sales and Customer Success.
• Strong project management and organization.
• Ability to handle multiple events across markets.
• Experience budgeting and measuring ROI.

Aufgaben

• Own events end-to-end from concept to ROI tracking.
• Collaborate with Sales to target accounts and meetings.
• Develop outreach strategies to generate pre-event meetings.
• Manage venues, vendors, logistics, and on-site execution.
• Coordinate with RevOps, Design, Product Marketing, and Customer Marketing.
• Monitor event performance, registrations, and pipeline impact.
• Maintain event trackers and post-event recaps.
• Support broader field marketing programs and partner events.

Kenntnisse

Field marketing

Event marketing

B2B marketing

Budget management

ROI tracking

Project management

Travel readiness

Jobbeschreibung

Description

Field Marketing & Events Manager (North America) – Birdeye

About Birdeye

Birdeye is the leading agentic marketing platform for multi-location brands.

Job Type

Full-time

Description

Field Marketing & Events Manager (North America) – Birdeye

About Birdeye

Birdeye is the leading agentic marketing platform for multi-location brands. Companies like H&R Block, Aspen Dental, and Caesars Entertainment use Birdeye to manage marketing across thousands of locations — from how they get found, to how they convert, to how they retain customers. Our platform replaces disconnected point tools with AI agents that execute work at the location level — responding to reviews, updating listings, publishing content, and driving conversions. Backed by Marc Benioff, Jerry Yang, and Accel-KKR, Birdeye was named to G2’s 2026 Best Agentic AI Products list — appearing alongside the world’s leading AI companies. We’re expanding rapidly into enterprise, with growing adoption across large, multi-location brands.

About The Role

Birdeye is looking for a Field Marketing & Events Manager (this is an individual contributor role) to help drive pipeline through high-impact, in-person events and tradeshows across key U.S. markets. This role partners closely with Sales and Customer Success, particularly the upmarket and enterprise teams, to execute against defined target account lists, support focused outreach strategies, and drive pre-event meeting generation, while also supporting larger regional and national field marketing programs as needed.

In addition to owning event execution, this role plays a critical part in ensuring we’re getting the right people in the room and turning events into meaningful pipeline. This is a hands-on role for someone who understands how field marketing directly impacts revenue and is comfortable operating in a fast-paced, highly collaborative environment. This role reports to the Director of Field Marketing.

Key Responsibilities

• Own field events end-to-end, from developing the event concept and managing budgets, vendors, and logistics, to aligning with Sales, executing on-site, and tracking post-event ROI and pipeline impact.
• Partner closely with Sales to execute against target account lists and support account-specific outreach
• Build and support targeted outreach strategies to drive pre-event meeting generation (ABM-style approach)
• Manage all event logistics including venues, vendors, catering, AV, signage, shipping, and on-site execution
• Coordinate with internal teams including RevOps, Design, Product Marketing, and Customer Marketing to ensure alignment and strong execution
• Work alongside Sales to track outreach progress and ensure meetings are scheduled ahead of each event
• Track and report on event performance, including registrations, attendance, meetings, pipeline influenced, and revenue impact
• Maintain organized event trackers, timelines, and post-event recaps
• Support broader field marketing programs as needed, including sponsored events, trade shows, and partner activations

Requirements

• 2–5 years of experience in field marketing, event marketing, or B2B marketing
• Experience working closely with Sales teams and supporting pipeline goals
• Strong project management and organizational skills
• Comfortable managing multiple events across different markets at once
• Experience managing budgets and tracking ROI
• Clear, professional communicator with strong attention to detail Willingness to travel up to 10-20% for events (typically 2-3 times a month for 2 days each)
• Core working hours are 8:00 AM–5:00 PM CST (open to PST hours). This role supports live events, which will require occasional evenings or weekends during event times. Flexibility is expected, with time balanced during non-event weeks.

Why You’ll Join Us

At Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence. We don't just set goals – we surpass them. We're a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication. Working here means embracing a culture of action and accountability, where every person is empowered to make an impact. We don't just talk about making a difference – we make it happen.

Benefits

• 100% Employer-paid benefit plans available for employees with multiple health plan options (HSA, PPO)
• Flexible PTO
• 401(k) with company match
• Flexible work from home options available
• Maternity & Paternity Leave
• Employee Resource Groups - network with like-minded "Birds"
• Abundant opportunities that come with a dynamic and fast-growing organization!