Field Marketing Manager

Atrium; United States; On-site; USD 100,000 - 130,000; Full time

Job summary

Atrium, a consulting firm born in AI, seeks an experienced Events Marketing Manager to lead our event strategy across conferences, partner events, webinars, and field marketing within the Salesforce and Snowflake ecosystems.

You will own the full lifecycle of event planning and execution, from strategy and logistics to promotion, delivery, and post-event reporting, while collaborating with Marketing, Sales, Partnerships, and Leadership to generate pipeline and elevate brand awareness.

Qualifications

• 4+ years in event marketing, field marketing, or experiential marketing, including webinar execution.
• 2+ years working within Salesforce or Snowflake ecosystems.
• Proven track record delivering B2B events that drive pipeline and brand impact.
• Strong project management, communication, and cross-functional collaboration skills.
• Comfortable managing budgets, timelines, vendors, and multiple concurrent programs.
• Experience with Salesforce, Pardot, and Zoom webinar platform preferred.

Responsibilities

• Develop Atrium’s annual events strategy aligned to revenue, brand, and partner goals.
• Partner with Sales, GTM leaders, and Marketing to integrate events into broader plans.
• Build relationships with Salesforce, Snowflake, and ecosystem partners for opportunities.
• Identify high-impact events and evaluate ROI.
• Manage webinar production: scheduling, speaker coordination, campaigns, setup, live execution.
• Plan and execute events end-to-end: logistics, budgets, vendors, booth experience, swag.
• Build pre- and post-event campaigns across email, social, and web.
• Develop messaging, landing pages, attendee journeys, and lead capture.
• Work with experts to build session content, demos, and abstracts.
• Measure performance and ROI of events and webinars.
• Own customer gifting and swag programs, including strategy and sourcing.

Skills

Event marketing

Cross-functional collaboration

Project management

Budget management

Communication

Tools

Salesforce

Pardot

Zoom Webinar

Job description

Are you ready for new challenges and new opportunities?

Join our team!

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Take your career to the next level with the only consulting firm born in AI and delivering with AI.

At Atrium, we’re not simply adapting to an AI-driven world — we’ve helped define it since we were founded. Our clients partner with us because we turn potential into measurable impact, reshaping industries, realizing exponential value, and empowering organizations to thrive in an era of unprecedented technological advancement.

As pioneers in AI-assisted delivery, we’re constantly optimizing how we deliver services for greater speed, accuracy, and efficiency. This commitment allows us to repeatedly deliver outcomes that other Salesforce and Snowflake partners merely promise. Care to join us?

Who are you?

You’re a smart collaborator who likes solving complex problems and takes ownership to get things done. You stay up to date with the latest and greatest in business and technology tools, platforms, and languages — and want to ensure your clients do too. You love working across teams and are enthusiastic about doing your part to ensure everyone succeeds.

What will you be doing at Atrium?

Atrium is seeking an experienced and highly organized Events Marketing Manager to lead our event strategy and customer experience programs — including conferences, partner events, executive roundtables, webinars, field marketing, and customer gifting — within the Salesforce and Snowflake ecosystems. You will own the full lifecycle of event planning and execution, from strategy and logistics to promotion, delivery, and post-event reporting.

This role is responsible for building an events engine that generates pipeline, elevates brand awareness, and strengthens our partnerships across the Salesforce and Snowflake ecosystems. It is a high-visibility position that works closely with Marketing, Sales, Partnerships, and Leadership.

Responsibilities include:

• Develop Atrium’s annual events strategy aligned to revenue, brand, and partner goals.


• Partner deeply with Sales, GTM leaders, and Marketing to align event strategy, support targeted outreach and follow-up, and integrate events into broader GTM and marketing plans.


• Build strong relationships with Salesforce, Snowflake, and ecosystem partners to source co-marketing opportunities, event sponsorships, speaker slots, and strategic collaborations.


• Identify high-impact events (industry conferences, partner events, regional field events) and evaluate ROI.


• Manage webinar production: scheduling, speaker coordination, promotional campaigns, platform setup, and live execution.


• Plan and execute events end-to-end, including logistics, budgets, vendor management, booth experience, collateral, swag, and staffing.


• Build integrated pre- and post-event/webinar campaigns across email, social, and web to drive attendance and engagement.


• Develop messaging, landing pages, attendee journeys, and lead capture strategies.


• Work with subject-matter experts to build compelling session content, demos, and speaking abstracts.


• Measure and report performance of events and webinars, including KPIs, insights, and ROI analysis.


• Own Atrium’s customer gifting and swag programs, including strategy, vendor management, and sourcing.

Requirements for this role:

• 4+ years in event marketing, field marketing, or experiential marketing, including webinar execution


• 2+ years working within (or marketing to) the Salesforce or Snowflake ecosystems


• Proven track record delivering B2B events that drive pipeline and brand impact


• Strong project management, communication, and cross-functional collaboration skills.


• Comfortable managing budgets, timelines, vendors, and multiple concurrent programs.


• Experience with Salesforce, Pardot, and Zoom webinar platform preferred

Next steps

Recruiting at Atrium is highly personalized. While some candidates may complete the hiring process quickly, others may take a bit longer, depending on the role and its requirements. We’re excited to get to know you and ensure you get to know our team along the way.

At Atrium, we believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are an equal opportunity employer and all qualified applicants will receive consideration for employment.