Field Marketing Manager

Serval; San Francisco (CA); On-site; USD 70,000 - 105,000; Full time

Benefits offered by this job

Impact

Growth

Culture

Job summary

Serval is seeking a motivated Field Marketing Manager to partner with Sales and bring ABM programs to life across West Coast segments. This hands-on role offers early ownership, creative event execution, and a path to grow with the company.

As the West Coast presence expands, your scope, budget, and responsibility will grow, with roughly 25% travel and up to 50% seasonally. Join a dynamic startup-like environment behind a scalable AI automation platform.

Qualifications

• 1–2 years of experience in field, event, growth, or ABM marketing (internships count).
• Familiarity with Salesforce, HubSpot, and intent platforms (6sense, Demandbase).
• Strong organizational skills and attention to detail.
• Comfort with data: pull basic reports and read metrics to inform decisions.
• Collaborative style that earns trust with Sales and marketing teammates quickly.
• Willingness to travel roughly 25% (up to 50% seasonally).

Responsibilities

• Plan and run field marketing experiences—regional dinners, happy hours, hackathons—to connect opportunities and target accounts.
• Support ABM programs for key accounts across direct mail, events, digital, gifting, and content.
• Own logistics and execution of field events end-to-end: venues, vendors, invites, registration, on-site coordination, follow-up.
• Partner with Sales to understand territory priorities and account dynamics; tie programs to pipeline.
• Track program impact: account engagement, attendance, pilots started, and pipeline influenced.
• Bring ideas to the table; test new tactics and help stand out.

Skills

Field marketing

ABM marketing

Event planning

Data analysis

Tools

Salesforce

HubSpot

6sense

Demandbase

Job description

Who We Are

Serval is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end — replacing manual processes and rigid legacy systems with adaptive, learning software. Founded in early 2024, Serval is already trusted by companies like Fox, Notion, Perplexity, Vercel, and Brex to automate high-volume, high-friction operational work across their organizations.

At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows. Our agents don’t just respond to requests — they reason, take action across systems, and continuously improve with usage. What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.

Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation. Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.

We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others.

Role Overview

The opportunities that matter most are often the hardest to get in front of. As our Field Marketing Manager, you'll work side by side with Sales to bring field programs to life across segments and help execute account-based marketing (ABM) plays for our most important accounts. This is a hands‑on role for someone early in their career who's eager to learn fast, get creative, and see their work directly open doors and move deals forward.

You'll get real ownership from day one, plus coaching and room to grow. As our West Coast presence expands, so will your scope, budget, and responsibility.

Who You Are

• Creative and curious. You see an opening where others see a closed door, and you're always looking for a fresh angle to reach the accounts that matter.
• Not afraid to try new things. You'd rather test something bold than default to "the way it's always been done" - and you learn quickly from what works and what doesn't.
• A doer. You're happy to roll up your sleeves: pulling a report, coordinating with a venue, prepping event logistics, or dreaming up an eye-catching way to grab a prospect's attention.

What You'll Do

• Help plan and run field marketing experiences - regional dinners, happy hours, hackathons, and other creative moments - that connect to active opportunities and target accounts.
• Support ABM programs for key accounts across channels: direct mail, events, digital, gifting, and content.
• Own the logistics and execution of field events end to end: venues, vendors, invites, registration, on‑site coordination, and follow‑up.
• Partner with Sales to understand territory priorities and account dynamics, and make sure every program ties back to pipeline.
• Track program impact - account engagement, attendance, pilots started, and pipeline influenced - and share what you're learning.
• Bring ideas to the table. Test new tactics, push boundaries, and help us stand out.

What You’ll Need

• 1-2 years of experience in field, event, growth, or ABM marketing (internships and adjacent roles count).
• Familiarity with, or eagerness to quickly learn, tools like Salesforce, HubSpot (or similar), and intent platforms (6sense, Demandbase, or similar).
• Strong organizational skills and attention to detail - you can juggle multiple events and deadlines without dropping the ball.
• Comfort with data: you can pull basic reports, read metrics, and use them to make decisions.
• A collaborative style that earns trust with Sales and marketing teammates quickly.
• Comfortable moving fast, experimenting, and adjusting in real time.
• A creative thinker who can turn a rough goal into a concrete plan and follow through on execution.
• Comfortable with roughly 25% travel, up to 50% seasonally.

Nice to Have

• Exposure to marketing toward IT, Engineering, or Security audiences.
• Experience supporting events or campaigns in a B2B or startup environment.

What We Offer

• Impact: Be a key player in shaping the success of our product and company.
• Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
• Culture: Join a culture that values innovation, ownership, accountability, and fun.