Brand Design Lead

Descript; San Francisco (CA); Hybrid; USD 140,000 - 185,000; Full time

Benefits offered by this job

Healthcare package

401(k) matching

Catered lunches

Flexible vacation

Job summary

Descript seeks a Brand Design Lead to evolve the brand across campaigns, web experiences, and events. You will move between big picture concepting, brand system building, and craftful design, reporting to the Director of Brand & Content.

You’ll lead launches, create scalable brand toolkits, and mentor designers while collaborating with product, marketing, and sales to deliver on-brand work with AI-enhanced scalability.

Qualifications

• 6+ years in brand design, in-house or agency.
• Portfolio showcasing range across web, social, and paid channels.
• Strong command of typography, color, and composition.
• Evidence of building a brand system that scaled beyond output.
• Experience directing outside creative partners.
• Fluency with AI tools to produce and scale work with a clear perspective on where not to use them.

Responsibilities

• Set a high bar and execute work that exceeds it; evolve the Descript brand for campaigns, web, and events.
• Lead concept and design for launches and campaigns from brief through delivery.
• Build brand systems and toolkits to scale work with product, marketing, and sales partners.
• Mentor designers and act as an ambassador for craft across the company.

Skills

Brand design

Portfolio

Typography

Brand system

External partners

AI tools

Job description

Descript helps creators and companies tell stories through video. The creative team ensures that our brand lives up to the ethos of our customers. We ship work that’s brave, creative, and a bit uncomfortable, pushing with conviction where human creativity matters.

As the Brand Design Lead, you will evolve the brand as you create for campaigns, web experiences, and events. You’ll move between big picture concepting, building brand systems, and designing with an expert level of craft. Reporting to the Director of Brand & Content, you will be trusted and supported to create daring work that reminds people of the joy of telling stories.

What You'll Do

• Set a high bar and execute work that exceeds it
  • Evolve and extend the Descript brand to show up well in campaigns, web, and events
  • Lead concept and design for launches and campaigns, from brief through delivery
• Build a brand system that scales
  • Develop brand systems and toolkits that allow the work to scale in expected (and some unexpected) ways
  • Enable product, marketing, and sales partners to create on-brand assets without relying on you
• Multiply your creative impact
  • Use AI tools and processes to deliver scale without compromising quality
  • Direct internal and external creative partners from illustrators to design engineers
  • Mentor designers around you and be an ambassador for your craft around the company

What You Bring

• Minimum Qualifications
  • 6+ years in brand design, in-house or agency
  • Portfolio showcasing a range of both strategic thinking and executional craft across web, social, and paid channels
  • Strong command of typography, color, and composition
  • Evidence of building a brand system that scaled beyond your output
  • Experience directing outside creative partners
  • Fluency with AI tools to produce and scale work alongside a clear perspective of where not to use them
• Preferred Qualifications
  • Brand work within a SaaS company (especially the creative software space)
  • Motion, front-end dev, or illustration skills
  • Experience creating generative brand tooling
  • Comfort with being on camera and sharing your work publicly

Success In This Role

First 12 months:

• Our identity feels evolved because you challenged it, pushed it, and fought for something outside any project brief you were given
• You launched a brand campaign that did numbers in your ex-coworker group chat (hopefully for good, but that’s not guaranteed)
• Sure, the Descript website is more on brand and converts well, but there are also immersive moments you are genuinely proud of pulling off
• You regularly spend time with people around the company you never thought you’d be collaborating with
• You shipped something you weren’t proud of, picked yourself up and learned from it
• There’s some Descript merch around you that you actually want

The base salary range for this role is $140,000 - $185,000. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, location, level, and may vary from the amount above.

Descript is the special company that's in possession of both product market fit and the raw materials (passionate user community, great product, large market) for growth, but is still early enough that each new employee has a measurable influence on the direction of the company.

Benefits include a generous healthcare package, 401k matching program, catered lunches, and flexible vacation time. Our headquarters are located in the Mission District of San Francisco, CA. We're hiring for a mix of remote roles and hybrid roles. For those who are remote, we have a handful of opportunities throughout the year for in person collaboration. For our hybrid roles, we're flexible, and you're an adult—we don't expect or mandate that you're in the office every day. We do believe there are valuable and serendipitous moments of discovery and collaboration that come from working together in person.

Descript is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe in actively building a team rich in diverse backgrounds, experiences, and opinions to better allow our employees, products, and community to thrive.