Field Marketing Manager

Jobtailor; San Francisco (CA); On-site; USD 85,000 - 120,000; Full time

Job summary

Upwind is seeking a Field Marketing Events Lead to plan and execute comprehensive US programs—from dinners and meetups to trade shows and partner events. You will own budgeting, vendor management, registrations, on-site logistics, and post-event workflows.

Collaboration with sales and demand gen will drive attendance and pipeline impact. You will manage calendars, documentation, and cross-functional communication, tailoring messaging for key audiences while aligning with Upwind’s brand and

Qualifications

• 3+ years of field or event marketing experience at a high-growth B2B company or hospitality industry.
• Proven ability to plan and execute events end to end, including venue coordination, vendor management, registration, onsite execution, and post-event follow-up.
• Comfortable collaborating closely with sales teams to support outreach, prospecting, and pipeline initiatives.
• Strong project management and organizational skills with the ability to manage multiple programs and deadlines simultaneously.
• Comfortable managing shipments, show services, AV coordination, swag, branded materials, and onsite logistics.
• Excellent communication skills for cross-functional work across sales, marketing, product, design, and leadership.
• Highly detail‑oriented with strong follow‑through and ability to anticipate needs and solve problems quickly.
• Able to operate with autonomy and accountability in a fast‑paced, evolving environment.
• Willingness to travel across the US and work onsite during event setup, execution, and teardown.

Responsibilities

• Plan and execute field marketing programs across the US, including executive dinners, meetups, workshops, trade shows, partner events, and activations.
• Own event operations end to end, including budgeting, venue sourcing, vendor management, registration, shipments, booth setup, onsite execution, swag, and post-event workflows.
• Partner with sales and demand generation to align business goals, drive attendance, influence pipeline progression, and support measurable outcomes.
• Maintain and improve event calendars, program overviews, documentation, and cross-functional communication.
• Collaborate with sales on target account and prospect lists, campaign alignment, and targeted outreach.
• Tailor event experiences and messaging for target audiences while aligning with brand, positioning, and customer journey.
• Execute digital components including invitations, landing pages, email sequences, registration, and follow-up cadences.
• Track, measure, and report on attendance quality, pipeline creation, pipeline acceleration, cost efficiency, and ROI.
• Provide data-driven insights and recommendations to refine event strategy and improve operational efficiency.
• Build and strengthen Upwind’s presence across key US markets, tech communities, and cloud security audiences.

Skills

Event Planning

Vendor Management

Project Management

Cross-Functional Collaboration

Data-Driven Insights

Tools

Event Operations

Budgeting

Venue Sourcing

Job description

• Plan and execute field marketing programs across the US, including executive dinners, meetups, workshops, trade shows, partner events, and Upwind-owned activations
• Own event operations end to end, including budgeting, venue sourcing, vendor management, registration, shipments, booth setup, onsite execution, swag, and post-event workflows
• Partner with sales and demand generation to align business goals, drive attendance, influence pipeline progression, and support measurable outcomes
• Maintain and improve event calendars, program overviews, documentation, and cross-functional communication
• Collaborate with sales on target account and prospect lists, campaign alignment, and targeted outreach
• Tailor event experiences and messaging for target audiences while aligning with Upwind’s brand, positioning, and customer journey
• Execute digital components including invitations, landing pages, email sequences, registration, and follow-up cadences
• Track, measure, and report on attendance quality, pipeline creation, pipeline acceleration, cost efficiency, and ROI
• Provide data-driven insights and recommendations to refine event strategy and improve operational efficiency
• Build and strengthen Upwind’s presence across key US markets, tech communities, and cloud security audiences

Requirements

• 3+ years of experience in field or event marketing at a high-growth B2B company or hospitality industry
• Proven ability to plan and execute events end to end, including venue coordination, vendor management, registration, onsite execution, and post-event follow-up
• Comfortable collaborating closely with sales teams to support outreach, prospecting, and pipeline initiatives
• Strong project management and organizational skills with the ability to manage multiple programs and deadlines simultaneously
• Comfortable managing shipments, show services, AV coordination, swag, branded materials, and onsite logistics
• Excellent communication skills for cross-functional work across sales, marketing, product, design, and leadership
• Highly detail‑oriented with strong follow‑through and ability to anticipate needs and solve problems quickly
• Able to operate with autonomy and accountability in a fast‑paced, evolving environment
• Willingness to travel across the US and work onsite during event setup, execution, and teardown
• Ability to lift, carry, and move boxes or event materials up to 40 lbs

Core Competencies

Demonstrates expertise in planning and executing field marketing programs, managing event operations, and collaborating with sales teams to drive measurable outcomes. Proficient in project management, data analysis, and enhancing brand presence in key markets.

Highest-signal resume keywords

• Event Planning
• Vendor Management
• Project Management
• Cross-Functional Collaboration
• Data-Driven Insights

ATS Optimization Keywords

Hard Skills

• Event Operations
• Budgeting
• Venue Sourcing
• Registration Management
• Onsite Execution
• Pipeline Progression
• Attendance Tracking
• ROI Measurement
• Digital Marketing Execution
• Logistics Coordination

Soft Skills

• Excellent Communication
• Detail-Oriented
• Problem Solving
• Autonomy
• Organizational Skills

Industry Keywords

• Field Marketing
• B2B Marketing
• Hospitality Industry
• Event Marketing
• Cloud Security