Field Marketing Manager

Rippling; New York (NY); On-site; USD 114,000 - 143,000; Full time

Benefits offered by this job

Equity

Benefits

Job summary

Rippling is seeking a Field Marketing Manager to own national and regional partner strategy, events, and campaigns, driving pipeline and revenue. You will design repeatable playbooks, manage budgets, and collaborate with Sales, Revenue Ops, and Corporate Events to ensure measurable outcomes.

In this high-growth SaaS environment, you will build end-to-end programs, optimize CRM-driven campaigns, and operate with high autonomy to deliver ROI across national and regional initiatives.

Qualifications

• 4-6 years in field, channel, or demand gen marketing with ownership of strategy and budget.
• Ability to build and scale repeatable partner playbooks that drive pipeline and revenue.
• Experience with vendor management and budget optimization.
• Salesforce and ideally Outreach and Sendoso; capable of architecting revenue campaigns.
• Executive communication, stakeholder management, and high-autonomy work style.
• Creative problem solver who ships quickly and prioritizes effectively.

Responsibilities

• Own segment events strategy and budget end-to-end; build annual/monthly plan and reallocate spend by ROI.
• Codify repeatable segment playbooks; create activation frameworks and regional toolkits.
• Execute flagship programs; plan, run events and campaigns from brief to post-mortem.
• Own campaign and CRM operations; build and maintain Salesforce/Outreach campaigns with Sendoso where applicable.
• Measure, learn, and optimize; define KPIs and dashboards to shift budget to top formats.
• Cross-functional leadership with Channel AEs, sales, extended field marketing, demand gen, and marketing ops.

Skills

Field marketing

Channel marketing

Demand generation

Salesforce

Outreach

Sendoso

Budget management

Stakeholder management

Executive communication

Autonomy

Problem solving

Job description

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About The Role

Rippling’s channel ecosystem is a core revenue engine. We are hiring a Field Marketing Manager to own a segment for field marketing end-to-end: strategy, budget, and hands‑on execution.

You will set the vision for how we activate and nurture national and regional partners, reach their HR and finance clients and prospects, design repeatable playbooks, and personally run the programs that turn partners into advocates and advocates into revenue. You will partner closely with Sales, Revenue Ops, and Corporate Events to ensure every dollar and every activation ties to measurable outcomes.

What You Will Do

• Own segment events strategy and budget end-to-end. Build the annual and monthly events plan, manage the full portfolio, and reallocate spend based on ROI signals.
• Codify repeatable segment playbooks. Create sales activation frameworks and plays, regional toolkits, and QA checklists so programs are easy to replicate and scale with quality.
• Execute flagship programs. Plan and run high-impact events and always-on campaigns from brief to high ROI follow-up strategies to post-mortem, including vendor sourcing, contract negotiation, timelines and onsite excellence.
• Own campaign and CRM operations. Build, launch and maintain Salesforce and Outreach campaigns that attribute every touch to pipeline and revenue, with Sendoso acceleration where applicable.
• Measure, learn, and optimize. Define KPIs, stand up dashboards, publish retros, and use insights to shift budget towards top-performing formats.
• Cross-functional leadership without formal authority. Align Channel AEs, sales leadership, extended field marketing, demand gen, and marketing ops on priorities, calendars, and measurement. Remove blockers and keep events on track.

What You Will Need

• 4-6 years in field, channel, or demand gen marketing, owning strategy, budget, and hands‑on execution in high-growth SaaS.
• Proven ability to build and scale repeatable partner playbooks that drive measurable pipeline and revenue.
• Financial and operational rigor, including vendor management and budget optimization
• Salesforce and ideally Outreach and Sendoso experience, with the ability to architect campaigns that drive revenue.
• Executive communication skills, strong stakeholder management, and comfort operating with high autonomy.
• Creative problem solver who ships quickly, learns fast, and continuously raises the bar.
• Work ethic that matches our pace – sleeves rolled up, high throughput, and clear prioritization.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [e-mail]

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

Pay Range

114,000 - 143,000 USD per year(US Tier 1)