Field Marketing & Events Lead for Retail Partnerships

Jacuzzi Group; Ohio; On-site; USD 63,000 - 77,000; Full time

Benefits offered by this job

PTO

401(k) with matching program

Medical insurance

Dental insurance

Vision insurance

Health savings account

Life insurance

Job summary

Jacuzzi Bath Remodel (JBRx), the fastest growing unit of Jacuzzi Group, seeks a Field Marketing/Event Manager to lead end-to-end field programs and retail partnerships with Lowe’s, Sam’s Club, BJ’s and Costco across the territory.

You will coach store teams, translate performance data into actionable reviews, and build a strategic roadmap to grow revenue from key channels year over year. Travel to stores is required.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience
• 3–5 years of experience in field marketing, trade marketing, events, retail program management, lead generation, or big-box partnership management
• 2+ years managing and developing a team, including hiring, training, and performance management
• Demonstrated track record of driving revenue growth in a retail or in-store environment
• Strong analytical skills with the ability to interpret lead, sales, and conversion data and translate it into a business narrative
• Proficiency in Microsoft Excel and PowerPoint; comfort with CRM and lead management platforms (e.g., Salesforce)
• Excellent verbal and written communication skills, including the ability to present to executive-level retail partners
• Valid driver’s license and ability to travel regularly to stores within the assigned territory
• Direct experience working with The Home Depot, Lowe’s, Sam’s Club, BJ’s, and Costco or another national big-box retail partner highly preferred
• Background in home improvement, home services, or another consultative, lead-driven sales model preferred

Responsibilities

• Recruit, interview, and hire a team of Field Marketing Representatives
• Responsible for monitoring job applications within an ATS, building pipelines of strong talent, generating referrals from the current team and on the ground talent sourcing
• Design and run onboarding and training programs covering product knowledge, lead generation techniques, and Jacuzzi standards
• Coach representatives through regular training, store visits, and one-on-ones
• Build schedules and coverage plans that maximize lead generation
• Foster a high-energy, accountable, and positive team culture
• Other duties as assigned
• Set clear KPIs (leads captured, lead quality, demo rate, store coverage, event performance) and manage performance through feedback, recognition, and, when needed, performance improvement plans
• Hold regular skills development training sessions
• Measure training effectiveness by tracking improvements in lead volume, quality, and conversion rates after each training session, adjust curriculum based on results
• Review Field Marketing team performance weekly to identify trends in productivity, lead quality, store mix, and event ROI. Turn insights into specific coaching plans, training topics, event adjustments, and staffing decisions
• Other duties as assigned
• Serve as the primary regional relationship owner for all of our Big Box vendor locations within the region
• Build strong relationships with store managers, department leads and associates within vendor stores
• Manage day-to-day performance of all stores in the assigned territory, with clear weekly and monthly lead generation targets per store
• Deliver product knowledge trainings to store associates and department supervisors on a regular cadence to build product fluency, confidence, and lead-generation behaviors
• Develop and refresh training content (in-store demos, talk tracks, leave-behinds, and digital materials) to reflect new products, promotions, and seasonal priorities
• Identify underperforming stores and design targeted intervention plans that include training, staffing, merchandising, and event support
• Other duties as assigned
• Partner cross-functionally with Jacuzzi Sales, Marketing, Operations, and Installation teams to ensure leads convert efficiently and customer experience remains best in class.
• Forecast and budget field activity spend, event costs, and staffing against expected lead and revenue returns.
• Drive revenue growth from Field Marketing team by prioritizing the highest-ROI stores and events
• Prepare and present business reviews (weekly, monthly, and quarterly) with clear key findings, root-cause analysis, and prioritized action items for both internal leadership and vendor counterparts.
• Maintain accurate reporting in CRM and lead management systems to ensure pipeline visibility and forecasting integrity
• Other duties as assigned

Skills

Field marketing

Team leadership

Data-driven

Retail partnerships

Education

Bachelor’s degree

Tools

Salesforce

Excel

PowerPoint

Job description

Jacuzzi Bath Remodel (JBRx), the fastest growing unit of Jacuzzi Group, seeks a Field Marketing/Event Manager to lead end-to-end field programs and retail partnerships with Lowe’s, Sam’s Club, BJ’s and Costco across the territory.

You will coach store teams, translate performance data into actionable reviews, and build a strategic roadmap to grow revenue from key channels year over year. Travel to stores is required.