Field Marketing/Event Manager

Jacuzzi Group; Florida; On-site; USD 70,000 - 105,000; Full time

Benefits offered by this job

Paid time off

401(k) with matching

Medical insurance

Dental insurance

Vision insurance

Health savings account

Life insurance

Job summary

Jacuzzi Group is seeking a Field Marketing/Event Manager to lead our field marketing team and manage retail partnerships with Lowe’s, Sam’s Club, BJ’s, and Costco across an assigned territory. You’ll drive revenue, lead generation, and store-level execution while coaching in-store teams and building executive-level relationships.

The role requires strong leadership, data-driven program management, and strategic roadmapping to grow revenue year over year across partner channels.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience
• 3–5 years in field marketing, trade marketing, events, or big-box partnership management
• 2+ years managing and developing a team, including hiring, training, and performance management
• Demonstrated track record of driving revenue growth in a retail or in-store environment
• Strong analytical skills to interpret lead, sales, and conversion data
• Proficiency in Microsoft Excel and PowerPoint; comfort with CRM and lead management platforms
• Excellent verbal and written communication skills for executive-level partners
• Valid driver’s license and ability to travel regularly to stores within the territory
• Experience with The Home Depot, Lowe’s, Sam’s Club, BJ’s, and Costco preferred
• Background in home improvement or lead-driven sales models preferred
• Experience developing event-based or in-store lead generation programs

Responsibilities

• Recruit, interview, and hire a team of Field Marketing Representatives
• Monitor ATS applications, build pipelines, and source talent
• Design onboarding and training covering product knowledge and lead generation
• Coach reps through training, store visits, and one-on-ones
• Create schedules and coverage plans to maximize lead generation
• Foster a high-energy, accountable team culture
• Set and track KPIs for leads, quality, and conversions
• Lead weekly performance reviews and coaching plans
• Develop and refresh in-store training content and demos
• Build relationships with store managers and vendors across partner channels
• Forecast and budget field activity spend and staffing
• Present weekly/monthly/quarterly business reviews to leadership and vendors
• Maintain CRM lead management and forecasting accuracy
• Travel regularly to stores within the region
• Other duties as assigned

Skills

Team Leadership

Data-driven decision making

CRM usage (Salesforce)

Lead generation

Training and coaching

Budgeting

Communication with executive partners

Education

Bachelor’s degree in Business/Marketing or related field

Tools

Salesforce

Excel

PowerPoint

Job description

Founded in 1956, the Jacuzzi® Brand has grown to become the modern-day Jacuzzi Group, the premier manufacturer of functional products for the home and outdoor space found in more than 60 countries. Jacuzzi Bath Remodel (JBRx) is the fastest growing business unit of Jacuzzi Group with 13 successful locations launched nationwide in under 5-years. Jacuzzi Bath Remodel combines our premium materials, knowledgeable sales team, experienced in-house certified installers and over 70 years of proven excellence to deliver the highest standard of customer satisfaction.

The Field Marketing/Event Manager owns the end-to-end performance of our Field Marketing Event team as well as our retail partnerships with Lowe’s, Sam’s Club, BJ’s, and Costco, serving as the primary point of accountability for revenue, lead generation, and store-level execution across an assigned territory. This role combines field leadership, data-driven program management, and executive-level relationship building to maximize the productivity of every store within the program.

The successful candidate will spend significant time in stores coaching associates, equipping lead takers with the tools and training they need to succeed and engaging both store leadership and district and regional management across our retail partners. They will translate performance data into clear, actionable business reviews and build a strategic roadmap that grows revenue from the Lowe’s, Sam’s Club, BJ’s, and Costco channels year over year.

Key Responsibilities of Field Marketing/Event Manager:
Recruiting, Onboarding and Training:

• Recruit, interview, and hire a team of Field Marketing Representatives
• Responsible for monitoring job applications within an ATS, building pipelines of strong talent, generating referrals from the current team and on the ground talent sourcing
• Design and run onboarding and training programs covering product knowledge, lead generation techniques, and Jacuzzi standards
• Coach representatives through regular training, store visits, and one-on-ones
• Build schedules and coverage plans that maximize lead generation
• Foster a high-energy, accountable, and positive team culture
• Other duties as assigned

Lead Generation Performance Management:

• Set clear KPIs (leads captured, lead quality, demo rate, store coverage, event performance) and manage performance through feedback, recognition, and, when needed, performance improvement plans
• Hold regular skills development training sessions
• Measure training effectiveness by tracking improvements in lead volume, quality, and conversion rates after each training session, adjust curriculum based on results
• Review Field Marketing team performance weekly to identify trends in productivity, lead quality, store mix, and event ROI. Turn insights into specific coaching plans, training topics, event adjustments, and staffing decisions
• Other duties as assigned

Store/Vendor Performance Management:

• Serve as the primary regional relationship owner for all of our Big Box vendor locations within the region

• Build strong relationships with store managers, department leads and associates within vendor stores

• Manage day-to-day performance of all stores in the assigned territory, with clear weekly and monthly lead generation targets per store

• Deliver product knowledge trainings to store associates and department supervisors on a regular cadence to build product fluency, confidence, and lead-generation behaviors

• Develop and refresh training content (in-store demos, talk tracks, leave-behinds, and digital materials) to reflect new products, promotions, and seasonal priorities

• Identify underperforming stores and design targeted intervention plans that include training, staffing, merchandising, and event support

• Other duties as assigned

Strategic Leadership:

• Partner cross-functionally with Jacuzzi Sales, Marketing, Operations, and Installation teams to ensure leads convert efficiently and customer experience remains best in class.
• Forecast and budget field activity spend, event costs, and staffing against expected lead and revenue returns.
• Drive revenue growth from Field Marketing team by prioritizing the highest-ROI stores and events
• Prepare and present business reviews (weekly, monthly, and quarterly) with clear key findings, root-cause analysis, and prioritized action items for both internal leadership and vendor counterparts.
• Maintain accurate reporting in CRM and lead management systems to ensure pipeline visibility and forecasting integrity
• Other duties as assigned

Field Marketing/Event Manager Compensation:is based on experience; $70,000+ (Based on experience) + plus generous bonus structure

The statements in this job description are intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties and skills required.

Requirements

• Requirements of Field Marketing/Event Manager:

  • Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience
  • 3–5 years of experience in field marketing, trade marketing, events, retail program management, lead generation, or big-box partnership management
  • 2+ years managing and developing a team, including hiring, training, and performance management.
  • Demonstrated track record of driving revenue growth in a retail or in-store environment
  • Strong analytical skills with the ability to interpret lead, sales, and conversion data and translate it into a business narrative
  • Proficiency in Microsoft Excel and PowerPoint; comfort with CRM and lead management platforms (e.g., Salesforce)
  • Excellent verbal and written communication skills, including the ability to present to executive-level retail partners
  • Valid driver’s license and ability to travel regularly to stores within the assigned territory
  • Direct experience working with The Home Depot, Lowe’s, Sam’s Club, BJ’s, and Costco or another national big-box retail partner highly preferred
  • Background in home improvement, home services, or another consultative, lead-driven sales model preferred
  • Preferred experience includes developing event-based or in-store lead generation programs from inception

Benefits

• Paid time off (PTO)
• 401(k) with matching program
• Medical insurance
• Dental insurance
• Vision insurance
• Health savings account
• Life insurance