Field Marketing Events & Communications Manager

BCforward; San Jose (CA); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Growth opportunities

Inclusive culture

Exposure to cutting-edge technologies

Job summary

BCforward is seeking a Field Marketing Event and Communication Specialist to join our team. The ideal candidate will have strong experience in event management, field marketing, and sales communications, and a proven ability to plan and execute events, maintain internal content hubs, and deliver clear sales-focused communications.

The role involves coordinating national events across North America, managing timelines and budgets, creating event materials, and driving participation and ROI.

Qualifications

• BA or BS in Communications, Marketing, or Business Administration.
• 7+ years of experience in direct marketing, communications, or field marketing, preferably in B2B technology.
• Proven event coordination and project management across multiple stakeholders, vendors, and deadlines.
• Strong writing, editing, and proofreading skills tailored to sales audiences.
• Experience maintaining SharePoint sites or similar internal content platforms.
• Proficiency with Microsoft 365, including SharePoint, PowerPoint, Excel, Word, and Teams.
• High attention to detail, organization, and follow-through with the ability to work independently and collaboratively.
• Willingness to travel and provide onsite event support as required.

Responsibilities

• Coordinate and execute national events, conferences, tradeshows, roadshows, and field marketing programs aligned with North America priorities.
• Manage timelines, logistics, registration, vendors, booth materials, shipping, staffing coordination, and onsite support.
• Partner with Field Marketing Managers, Sales, and cross-functional teams to define objectives, audiences, promotions, and follow-up activities.
• Develop event communications, invitations, briefing materials, and sales resources to drive participation and readiness.
• Track budgets, expenses, deliverables, and deadlines to ensure on-time and on-budget execution.
• Coordinate lead capture and handoff, and support post-event reporting on attendance, engagement, pipeline, and ROI.
• Maintain event calendars, planning documents, and reusable resources to improve program execution.
• Oversee the North America Field Events Portable Program and manage booth properties and inventory.
• Own and maintain the North America Field Marketing SharePoint site as the central hub for sales information and resources.
• Organize and publish calendars, campaign resources, program details, sales tools, presentations, and contacts.
• Improve site navigation, content organization, accuracy, and presentation; establish regular content reviews and archiving.
• Gather user feedback and monitor site metrics to guide improvements.
• Develop and publish the North America Networking Sales Newsletter, managing the editorial calendar and stakeholder inputs.
• Write and edit concise content highlighting events, programs, campaigns, success stories, and actions for Sales with clear calls to action and deadlines.
• Coordinate reviews, approvals, distribution, and track available engagement metrics to improve relevance and effectiveness.

Skills

Event coordination

Project management

Cross-functional collaboration

Sales communications

Writing & editing

Attention to detail

Travel readiness

Communication

B2B technology familiarity

Education

BA or BS in Communications, Marketing, or Business Administration

Tools

SharePoint

Microsoft 365

PowerPoint

Excel

Word

Teams

Job description

BCforward is seeking a Field Marketing Event and Communication Specialist to join our team. The ideal candidate will have strong experience in event management, field marketing, and sales communications, and a proven ability to plan and execute events, maintain internal content hubs, and deliver clear sales-focused communications.

The role involves coordinating national events across North America, managing timelines and budgets, creating event materials, and driving participation and ROI.