Field Marketing Director

Confidential; United States; On-site; USD 140,000 - 221,000; Full time

Job summary

A leading tech firm is seeking a high-energy Field Marketing Director to drive pipeline and brand impact through event strategy and execution. This role involves owning the full field marketing motion and requires a builder with experience in high-velocity environments. Expect strong collaboration with sales and a focus on brand visibility and revenue generation.

Qualifications

• 10+ years of experience in field marketing, preferably in B2B SaaS or tech.
• Proven track record of delivering revenue-driving programs.
• Deep experience running end-to-end event programs.

Responsibilities

• Own and execute the field marketing strategy across key markets.
• Lead planning and execution for all event types.
• Drive pre-, during-, and post-event campaigns.

Skills

Field Marketing Experience

Event Planning

Sales Collaboration

Analytical Skills

Job description

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We’re seeking a high-energy, roll-up-your-sleeves Field Marketing Director to drive pipeline and brand impact through end-to-end event strategy and execution. This is not a sit-back-and-manage role — you’ll own the full field marketing motion, from strategic planning to getting on-site and making it happen.

If you’re a builder who thrives in high-velocity environments, knows how to partner tightly with sales, and isn’t afraid to sweat the details, this might be the role for you.

Responsibilities:

• Own and execute the field marketing strategy across key markets, with a strong focus on pipeline generation, acceleration, and brand awareness.
• Lead planning and execution for all event types — including trade shows, conferences, regional roadshows, executive dinners, and hosted field events.
• Drive pre-, during-, and post-event campaigns in close collaboration with SDRs and Sales to maximize registration, attendance, and follow-up.

Pre-Event Campaigns

• Own multi-channel promotion plans to drive awareness and registration:
• Create landing pages, email nurtures, and organic/paid social content
• Coordinate outbound SDR support and target account outreach
• Partner with PR to identify and secure speaking opportunities that elevate thought leadership and brand visibility at key events

At-Event Engagement

• Oversee all on-site execution to create a memorable brand experience:
• Prep field and sales teams with event briefs, talking points, and goals
• Manage badge scanning, lead capture, and product demos
• Coordinate brand presence, signage, giveaways, and interactive moments
• Capture content (photos, soundbites, testimonials) for post-event use

Post-Event Follow-Up

• Lead coordinated follow-up motion with SDRs and Sales:
• Build segmented email follow-ups and post-event landing pages
• Track engagement and handoff leads with context for fast action
• Analyze performance by pipeline contribution, lead quality, and ROI
• Package key learnings and recommendations to scale best practices
• Work closely with Product Marketing, Corp Comms and Demand Gen to tailor messaging and drive engagement across events.
• Set the bar for the company — juggling multiple programs and timelines without dropping the ball.
• Track and report on KPIs, lead quality, follow-up effectiveness, and ROI.

Qualifications:

• 10+ years of experience in field marketing, with a proven track record of delivering revenue-driving programs in B2B SaaS or tech.
• Deep experience running end-to-end event programs — from concept and contracting to on-site execution and post-event reporting.
• Strong understanding of sales and SDR collaboration and how to build momentum around pipeline-driving moments.
• Comfortable executing multiple high-stakes programs simultaneously across geographies and audiences.
• Analytical mindset — you care about outcomes, not just output.
• Startup or high-growth experience preferred.

Additional Notes:

• This is a confidential search. More details will be shared with qualified candidates during the interview process.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Human Resources Services

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