Field Marketing Communications Specialist

Subaru of America; Camden (NJ); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Subaru of America is looking for a Field Marketing Communications Specialist to enhance community engagement and manage marketing initiatives within their retailer network. The role involves coordinating programs, communications, and events to promote the Subaru Love Promise, requiring strong analytical, creative, and communication skills. Ideal candidates will have a background in marketing and project management alongside a commitment to community impact.

Benefits

Medical, Dental, Vision Plans

Pension, Profit Sharing, and 401K Match Offerings

15 Vacation days, 5 Floating Holidays, and 5 Sick days, and 9 Company Holidays

Tuition Reimbursement Program: $15,000 yearly benefit

Vehicle Discount Programs

Professional growth and development opportunities

Formal Mentorship Program

LinkedIn Learning License

Qualifications

• Strong proficiency in analytical, organizational, and project management skills.
• Excellent interpersonal and writing skills with the ability to communicate effectively.
• Experience in marketing or cause marketing is essential.

Responsibilities

• Oversee daily operations of the Love Promise Community Commitment Award Program.
• Prepare and distribute SOA Marketing department communications.
• Collaborate with Field Marketing team and external vendors on communication and programming.

Skills

Strong analytical skills

Organizational skills

Project management skills

Interpersonal skills

Writing skills

Presentation skills

Creativity

Problem-solving skills

Education

4-Year College Degree (BA, BS)

Tools

Microsoft Office

Job description

COMPANY BACKGROUND

Love. It’s what makes Subaru, Subaru. As a leading auto brand in the US, we strive to be More Than a Car Company. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That’s what we call our Subaru Love Promise.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

SUMMARY We’re seeking a dynamic Field Marketing Communications Specialist to help amplify Subaru’s community impact across our retailer network. In this role, you’ll shape and execute national brand initiatives—such as Love Promise activations and the Love Promise Community Commitment Award.—while acting as a key liaison between Marketing, Field teams, and retailers. You’ll manage recognition programs, develop impactful communications, and coordinate high-profile events that celebrate Subaru’s commitment to doing good. If you’re a strong communicator, passionate about purpose-driven marketing, and thrive on collaboration, we’d love to hear from you. MAJOR RESPONSIBILITIES Love Promise Retailer Recognition Programs

• Oversees day-to-day operations of the Love Promise Community Commitment Award Program, which includes the daily approval of retailer Love Promise Profiles, daily review of all Love Promise story submissions, administering the Love Promise Story Monthly Story Winner & Recognition, updating monthly status reports, collaborating with Subaru of America (SOA) Information Technology (IT) to ensure that Impact tool is functioning properly and reporting is error free, and spearheading the recognition asset processes for the Love Promise awards.
• Coordinates Love Promise Community Commitment Program with Sales Training’s Love Promise Customer Commitment program, rules, recognition, trophies, and materials.

Communications

• Prepares and distributes SOA Marketing department communications and reporting regarding brand strategy, programs, and platforms to SOA executives, SOA Field, and retailers.
• Oversees preparation and execution of Marketing Snapshot for SOA Field.
• Coordinates Marketing presentations for the monthly Executive Meetings.
• Facilitates two-way dialogue between SOA Marketing, Field, and retailers – formally, informally, and in-person – with the goal of ensuring synergy between consumer-facing Marketing communications, programs, and events.
• Acts independently as day-to-day contact for Field Marketing Managers while also conducting outreach and problem-solving.
• Consistently works to ensure that field communications are streamlined and turnkey for efficient distribution to retailers.

Love Promise Retailer Activations & Share the Love

• Collaborates with the Field Marketing team, third-party marketing vendors (Ansira and Carmichael Lynch), the Love Promise team, and the Advertising team to assist in the development and distribution of Field and retailer communications, training presentations, announcements, and reporting. Works with the Love Promise team in delivering dealer-ready program documents.
• Maintains database of retailer best practice examples for program engagement, promotion, and merchandising.
• Analyzes campaign performance to identify successes and areas for improvement and develops slides for retailer recognition opportunities.

Retailer of the Year/Zone of the Year

• Creates and updates trackers for both programs throughout the year.
• At year end, identifies retailers and Zones to be highlighted for special recognition, creates a presentation for the executive team with recommended winners, and communicates results with other departments.

Conferences & Meetings

• Spearheads the development of the Love Promise booth at the National Business Conference (NBC), which includes ideation, coordination, execution, and on-site support.
• Supports the coordination of the exhibits at the National Training Conference (NTC) and Aftersales Business Conference (ABC).
• Reviews and provides content to all project managers involved with the NBC, NTC, and ABC.
• Coordinates and organizes the annual Field Marketing Managers' in-person meetings as well as monthly meetings and calls with SOA Marketing and Field Marketing. • Maintains responsibility for the design and date accuracy of the Love Promise Community Commitment report card, distributed at NBC.

ADDITIONAL RESPONSIBILITIES

• Uses research, data, and trends to inform decisions and evolve programs for Field Marketing.

REQUIRED SKILLS & PERSONAL QUALIFICATIONS

• Strong analytical, organizational, and project management skills.
• Strong interpersonal, writing, and presentation skills.
• Strong proficiency in Microsoft Office.
• Ability to work with a sense of urgency, take initiative, and be a self-starter, including independently contacting stakeholders for more information.
• Ability to effectively work with all levels of the organization, including executive team.
• Adept at building relationships and collaborating with ability to effectively partner with others.
• Creativity and problem-solving skills.
• Understanding of the automotive industry, field operations, retailer (dealership) operations, or experience related to these areas.
• Experience with marketing, cause marketing, or experience related to these areas

EDUCATION/EXPERIENCE REQUIREMENTS:4-Year College Degree (BA, BS) and 4-6 years' experience WORK ENVIORNMENT

• Hybrid Role: Remote work 2 days per week (After 90 Days Onboarding)
• Required Travel: 15%

COMPENSATION: The recruiting base salary range for this full-time position is $70000 - $99900 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. (Internal Job Grade: P2)

WHY JOIN US? In addition to competitive salary, Subaru offers an amazing benefits package that includes:

Total Rewards & Benefits:

• Medical, Dental, Vision Plans
• Pension, Profit Sharing, and 401K Match Offerings
• 15 Vacation days, 5 Floating Holidays, and 5 Sick days, and 9 Company Holidays
• Tuition Reimbursement Program: $15,000 yearly benefit
• Vehicle Discount Programs

Learning & Development:

• Professional growth and development opportunities
• Direct partnership with senior leadership
• Formal Mentorship Program
• LinkedIn Learning License

Visit our Careers landing page for additional information about our compensation and benefit programs.