Field Franchise Marketing

FAT Brands Inc; Phoenix (AZ); On-site; USD 45,000 - 65,000; Full time

Job summary

OHG Brands in the Phoenix area is seeking a Field Franchise Marketing Coordinator to support Native Grill & Wings and other brands. You will visit restaurants, engage with franchisees and execute local marketing plans to strengthen brand consistency.

You will identify community opportunities, build partnerships with schools, teams and local businesses, and report insights to the Marketing team. Travel 75% in Phoenix/Tucson markets with occasional evenings/weekends.

Qualifications

• 1–3 years of experience in field marketing or local store marketing.
• Experience in restaurant marketing or franchise marketing preferred.
• Strong interpersonal and communication skills.

Responsibilities

• Maintain a consistent presence within assigned markets through restaurant visits and franchisee meetings.
• Build strong relationships with franchise owners, operators and restaurant teams.
• Serve as a local marketing resource for franchise partners and support execution of local plans.
• Identify and communicate opportunities, challenges and feedback to the Marketing team.
• Identify local marketing opportunities and build relationships with community groups and partners.
• Assist in implementing franchisee local media plans and ensure brand standards.
• Document field observations and share insights with the broader team.

Skills

Field marketing

Community engagement

Restaurant marketing

Relationship building

Job description

Description

OHG Brands is home to America’s original, iconic restaurant brands. The company strategically develops and grows a diverse portfolio of fast-casual, quick-service and casual dining concepts around the world, using brand heritage as the foundation for growth and innovation that resonates with the next generation of fans. OHG Brands currently operates 12 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Great American Cookies, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Native Grill & Wings, Pretzelmaker, and Ponderosa and Bonanza Steakhouses, and franchises and owns over 1,700 units worldwide.

The Field Franchise Marketing Coordinator serves as the boots-on-the-ground extension of the Native Grill & Wings Marketing team, working directly with franchise partners and restaurants in key markets to strengthen local marketing execution, community presence and brand consistency.

Based in the greater Phoenix area, this position spends the majority of its time in the field - visiting restaurants, meeting with franchisees, supporting local marketing initiatives, identifying community opportunities and evaluating restaurant-level execution.

The Franchise Marketing Coordinator brings Marketing closer to franchisees while providing the team with firsthand insights into restaurant execution, franchise needs, competitive activity and local market opportunities.

Key Responsibilities

Franchise Field Support

• • Maintain a consistent presence within the Phoenix and Tucson markets through frequent restaurant visits and franchisee meetings.
• • Build strong working relationships with franchise owners, operators and restaurant teams.
• • Serve as an accessible, in-market marketing resource for franchise partners.
• • Support execution of local marketing plans developed with the broader Marketing team.
• • Follow up with franchisees on agreed-upon marketing initiatives and help remove execution barriers.
• • Identify franchisee marketing needs and communicate opportunities, challenges and feedback to the broader Marketing team.
• • Reinforce available marketing tools, resources, programs and approved vendors.

Community & Local Marketing Activation

• • Proactively identify local marketing opportunities within assigned communities.
• • Build relationships with schools, youth sports organizations, community groups, local businesses and other potential partners.
• • Support franchisees in executing fundraising programs, team partnerships, sponsorships, community events and other approved local activations.
• • Identify upcoming community calendars and events where Native Grill & Wings can have a relevant presence.
• • Support local activation of national partnerships and brand initiatives.
• • Attend priority community events, new store openings and local activations as a Native Grill & Wings representative.
• • Capture and share successful local programs that could be replicated by other franchise partners.

Restaurant Marketing & Brand Audits

• • Conduct regular restaurant marketing audits throughout assigned markets.
• • Ensure restaurants are displaying current, accurate and brand-approved POP, promotional signage and other marketing collateral.
• • Identify outdated, missing, damaged or noncompliant marketing materials.
• • Work with franchisees and FBCs to resolve identified issues.
• • Verify restaurant-level execution of current campaigns, LTOs and local promotions.
• • Document restaurant execution through photos and standardized field reporting.
• • Identify recurring execution issues and recommend opportunities to improve future marketing programs.

Promotional & LTO Field Execution

• • Provide in-market support during major promotional and LTO launches.
• • Confirm restaurants have received and properly implemented required marketing materials.
• • Identify launch execution issues and quickly communicate them to the appropriate Marketing or Brand Operations owner.
• • Gather franchise and restaurant-team feedback on promotional execution.
• • Provide firsthand observations on guest-facing execution, competitive activity and local market response.
• • Support priority restaurants or markets requiring additional assistance.

Local Media Support

• • Support in implementing franchisee local media plans.
• • Ensure restaurant-level materials and promotions align with brand standards.
• • Help maintain visibility into local market activity by documenting franchise participation and competitive media observed in the field.

Field Intelligence & Reporting

• • Maintain an organized schedule and record of restaurant visits, franchise meetings, community opportunities and activations.
• • Provide regular field reports to the Sr Franchise Marketing Manager.
• • Document franchise feedback, competitive activity, execution issues and emerging local opportunities.
• • Track assigned follow-up actions and ensure identified issues are resolved or escalated appropriately.
• • Share relevant photos, observations and examples from the field with the broader Marketing team.
• • Surface recurring themes that could inform promotional planning, LSM resources or franchise communications.

Field Expectations

This is a highly field-oriented position. The Franchise Marketing Coordinator is expected to spend approximately 75% of working time within the Phoenix and Tucson markets and travel as required. Remaining time dedicated to planning, reporting, franchise follow-up and internal coordination.

The position requires regular travel by car throughout assigned markets and occasional evening or weekend availability for community events, store openings and major promotional activations.

Requirements

• • 1–3 years of experience in field marketing, local store marketing, restaurant marketing, community engagement or a related field.
• • Restaurant, franchise or multi-unit retail experience preferred.
• • Strong interpersonal skills and confidence working directly with franchise owners and restaurant operators.
• • Highly organized, self-motivated and comfortable working independently in the field.
• • Strong verbal and written communication skills.
• • Ability to manage multiple restaurant visits, events and follow-up priorities simultaneously.
• • Strong attention to brand standards and executional detail.
• • Comfortable identifying opportunities and proactively building community relationships.
• • Valid driver's license, reliable transportation and willingness to travel extensively throughout assigned markets.
• • Ability to work occasional evenings and weekends based on business and community-event needs.