Field Experience Associate - Boulder HOKA

Deckers Brands; Boulder (CO); Hybrid; USD 65,000 - 81,000; Full time

Benefits offered by this job

Competitive pay

Financial planning and wellbeing

Time away from work

Discounts and perks

Growth and development

Health and wellness

Job summary

Deckers Brands is seeking a Field Experience Associate for HOKA in Boulder, CO, with remote work options. You will educate retail staff and consumers, coordinate product trials, and drive community activations to elevate brand affinity and sales.

You’ll build relationships with wholesale partners, support launches, and deliver engaging demos while traveling across your territory. Bachelor’s degree required and a valid driver’s license.

Qualifications

• Bachelor's degree required.
• Valid driver’s license with clean record.
• Experience with consumer-first strategy.
• Ability to educate and influence diverse audiences.
• Strong communication and relationship-building skills.
• Passion for running, fitness, outdoor culture.
• Familiarity with HOKA product range.
• Proactive time management and organization.

Responsibilities

• Educate and engage retail staff about HOKA products and sales techniques.
• Conduct regular store visits to strengthen wholesale relationships.
• Represent HOKA at demos and events to drive consumer connection.
• Plan and execute territory strategies with Field Experience Manager.
• Report consumer feedback and market insights to stakeholders.
• Coordinate weekly schedules and travel for assigned retailers.
• Support events including marathons and expos.
• Assist with event setup and experiential marketing.

Skills

Education & training

Relationship building

Public speaking

Communication

Retail knowledge

Running passion

Education

Bachelor's degree

Tools

Outlook

Excel

Job description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Field Experience Associate - Boulder HOKA

Reports to: Manager, Field Experience - Central NA HOKA

Location: Boulder, CO (Remote)

The Role

As a Field Experience Associate for HOKA, you’ll be the front-line brand ambassador and educator, bringing the HOKA brand to life through retail education, consumer engagement, product trials, and community activations. You’ll build meaningful relationships with wholesale partners, deliver impactful product education, support key launches, and create memorable consumer experiences that drive brand affinity and business results. Your ability to educate, inspire, and influence both retail staff and consumers will be key to your success.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Educate and engage retail sales staff, generating excitement and teaching about HOKA brands, products, and sales techniques
• Conduct regular store visits and floor work within your territory to strengthen relationships with wholesale partners and retail staff
• Represent HOKA and execute consumer- and retail-facing demos and events to drive consumer connection to the brand
• Identify opportunities with new and existing consumer groups in the field, connecting back to retail
• Strategize with the Field Experience Manager, align with regional strategy and brand goals, and execute territory plans
• Collect, share, and report consumer feedback and market insights to relevant stakeholders
• Own and create seasonal territory support strategies that align with regional and brand goals
• Report daily, weekly, and monthly activity for specific retailers and consumers
• Plan and execute effective weekly schedules for travel, communication, and meeting deadlines
• Travel throughout assigned territory to support business priorities, fulfill partner needs, and execute seasonal strategies
• Support key HOKA events including marathons, expos, trail races, and strategic brand moments
• Assist with event setup, execution, consumer engagement, and experiential marketing initiatives
• Represent HOKA with professionalism and enthusiasm at all pinnacle events

Who You Are

• Bachelor’s degree required
• Valid driver’s license and clean driving record
• Experience with consumer-first strategy
• Experience maintaining productive, effective, and professional relationships
• Familiarity with all products offered by HOKA
• Passion for running, fitness, outdoor culture, and the HOKA brand
• Strong communication, presentation, and relationship‑building skills
• Ability to educate and influence diverse audiences
• Exceptional written and verbal communication skills
• Time management, planning, and organizational skills
• Strong record of follow through
• One‑on‑one service, fitting, and selling of technical running footwear and apparel
• Ability to prioritize workflow and self‑motivate
• Excellent negotiating and problem‑solving skills
• Ability to exercise good judgment, show initiative, and be proactive
• Effectively prepare and present information and communicate to client groups
• Proficient in Microsoft Applications, especially Outlook and Excel

What We’ll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community‑based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$64,800.00 - $81,000.00 The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in: US - CO Remote Boulder Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.

More Than Just a Footwear Company

From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed; to become their best selves. That’s why we’re about more than work, the 9 to 5 or daily grind. We’re about opportunity - opportunity to create, to grow and to have an impact. As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people’s lives begins with our people, right here at Deckers Brands. We’re adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause. Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.